MTS - Moscow: The end of "basic" concepts and "simplification of perception" in figures

Starting today in the archives of all previous line sent prepaid-tariff MTS: "Basic", "Universal," "Yesterday", "All our", "Be practical." Time of appearance of the series - in October 2005, ie rates existed in the list of available connections for about one and half years. Tariffs were introduced to replace existing lines "Jeans" and the prospect of a gradual withdrawal of the name, but could not get away - too strong was the habit called "Jeans" prepaid-all MTS tariffs. Along with this line was buried in a curious concept of "tariff semifinished": the idea was to sell the consumer a certain tariff blanks (TA "Basic") followed by transfer to one of the "core" rate. Important "side effect" - practically lifting the traditional one-time free transfer to another rate: it was assumed that this transition will be used immediately upon purchase of Basic semi-finished or in the next few days after starting to use prepaid-kit. Incidentally, the promotional materials of the time "Basic" is not even on the list of tariffs. From the consumer point of view of "Basic" line of us today are not very interesting, although the possibility of passing on these TAs still exists and is not removed from the descriptions of other tariffs.

Now the proclamation on March 2 optimizing costs. "Simplifying the perception" can be different, and published on the website of MTS novostglobalnogo enthusiasm did not cause. Rather, it has raised fears on the topic "If I could have simplified perception is not on my tariff, but if mine, then not much." We hasten to good news: price increase (in the sense of "simplification of perception") occurred only on some tariffs, and only on the number of services. In most cases we do see a reduction in the order of "rough" figures, and some where even the perception has been simplified in our favor to you.

The main trouble for most customers - some appreciation of the GPRS-traffic at all rates listed in the news. Megabytes of daily Internet traffic is connected with the "Internet +" has grown in value from 4.7 to 4.25 rubles. That is quite logical: a 50% discount on basic cost of £ 8.47. rounded exactly is 4.25. It is unclear how generally took the figure 4.7, most likely, once someone on the table was a faulty calculator. "Non-round" figure of 8.47 (the price of megabytes of daily traffic in RED) was reduced to 8.45 rubles., 2.71 rub. (Price is 10 kb WAP-traffic) trim in the opposite direction - to 2.75 rubles. An unexpected surprise - a price increase traffic i-mode from 0.34 to 0.45 rubles. 10 KB. Why was it necessary to increase by 30% the cost of services, which is still almost no one uses?

Slightly more expensive MMS (with 6.44/3.22 now. Until 6.50/3.25) - really simplified perception. Although it was possible to round up to 6.40/3.20 is hardly "perception" would have been too complicated. Similarly, with the prices received by domestic long distance and international calls: 13.21 - 15.00, 23.37 - 25.00, 43.69 - 45.00 and 67.40 - 70.00.

There are some good news, in some cases, local voice traffic fell. For example, in the tariff "Onlayner. While here, the phrase "simplification of perception is a healthy laugh - making £ 6.10. in 5.95 can not be simplistic to call, the usual desire to get away from "bad" large numbers. The same can be said about reducing the price of SMS to more attractive 1.95 rub. in the tariff «MAXI». Top news - the price reduction in the tariff on-net minutes, "WE" from 5.45 to 3.55 rubles, and the price of 3.55 is valid and the calls to the regional rates of MTS.Here we see an obvious attempt to revive not the most attractive rate: 5.45 USD. per minute of any local call compensated only £ 0.69. for calls within the group. But since March 16, the temporary "soft" 69 cents turn into £ 1.35. And at no extra adjustment rate would have been doomed to extinction.

Along with the "trimming" of prices and sending the old line of the archive is running advertising campaign with the tariff «MAXI»: all connect in the period from March 12 to April 30 until May 31 will be provided with a monthly fee discount of 20%. It is easy to calculate that the maximum possible "prize" for subscribing to this rate is exactly half the subscription fee per month. MTS desire to promote «MAXI» is understandable: "highlight" of the tariff is free vnutriset within their region, ie the cost of interconnect is minimal.

As a conclusion: nothing wrong with the tariffs did not happen, higher prices can be considered negligible. Of course, a simple round figures it could not have done, but it could be worse. Say what you like, and the phrase "MTS is pleased to inform you about the planned changes ..." does not necessarily imply the joy of subscribers, more often the opposite.