Since spring of last year, operators have focused on the task of increasing the average revenue per user (ARPU), which is quite natural: with the advent of CPP (Calling Party Pays - Paying the calling party) to manage the profitability of "undecideds" (malogovoryaschego user) has become difficult. Hence the active promotion of tariffs with the subscription fee, advertising cheap minutes (after pronounced expensive) packages, modifiers and other tariff delights. In this niche with a balanced budget TP traffic remains unfocused marketing, these people are uninteresting operators. As a result, the choice for such subscriber becomes a difficult task: the information widely available is small, there is no advertising at all, and in mobile phone stores to actively offer quite different. In the best case - not quite.
Target group - children, elderly parents living separately relatives, etc. All those who have mobile communications needs, but still in very limited quantities. Since the first of July last year, the task force has increased markedly, "thanks to" the introduction of CPP, as 1.5 rubles per minute. for calls from fixed lines to mobiles do not look at the cost of fence. Consider the user profile of the subscriber. The main task - to be connected, to receive incoming calls from time to time (rarely) to call himself, as far as possible with minimum financial outlay. The subscription fee is undesirable mess with regular replacement of SIM-cards (gift sets) - contraindicated. Need for outbound communication is very modest: 10-20, rarely 30-40 minutes per month. By the way, with the approach of spring and garden-theme of the summer season is getting interesting.
Hope for a moment did not come cheap, its operators are ready to offer in exchange for a guaranteed monthly income. Times of "charity" hands SIM-cards with $ 15 on the balance sheet at 48 rubles, too, were in the past, cellular companies will not agree to pump up the subscriber base for that price. It remains to choose from that are on the market. Malogovoryaschy owner of a SIM-card is usually your contract receives a gift from a relative, so the number of on-net calls to conditionally accept the 50%. Additional services (SMS, MMS, GPRS, etc.) have, for obvious reasons, no interest, the duration of outgoing calls, conditionally accept for one minute. Contract rates and services with the subscription fee not consider the sequence enumeration operators - alphabetical order, prices in euro, VAT.
Beeline "Family" * | MegaFon "Simple" ** | MTS "Universal" | MTS «RED» *** | MTS REDaktsiya »**** | |
Monthly fee | 0 | 0 | 0 | 0 | 51 |
Tariffing | Per minute | Per minute | For every second since the second minute | Per minute | Per minute |
The average price of a minute at 10 minutes per month. | 4,08 | 3,50 | 5,42 | 4,00 | 6,92 |
The average price of a minute at 20 minutes per month. | 4,08 | 3,50 | 5,42 | 4,00 | 4,34 |
The average price of a minute at 30 minutes per month. | 4,08 | 3,50 | 5,42 | 4,00 | 3,52 |
The average price of a minute at 40 minutes per month. | 4,08 | 3,50 | 5,42 | 4,00 | 3,09 |
The average price of a minute at 50 minutes per month. | 4,08 | 3,50 | 5,42 | 4,00 | 2,84 |
** Mechanism "avtoprodleniya" term of payment (two additional days for one or more chargeable call per day) can be assumed that the TP for the fare without the time limits of payment.
*** Calls within the tariff conditionally accept for 25% of the total number of outgoing calls.
**** Strictly speaking, this TA in our list is not the place (monthly fee + limited supply of the place and time of sales), but an attractive price per minute of forced to include it in the table. Calls within the tariff conditionally accept for 25% of the total number of outgoing calls.
Of course, there are other ways to reduce or minimize the costs of certain "malogovoryaschemu" number. For example, "His people" in MegaFon, "a group we" (February 16) in MTS, and additional services such as "day off", etc.Also, if you want, you can limit the communication calls only within the tariff, or strictly to "Favourite number".
Summary
- The undisputed leader in "push the budget" - rates MTS «RED». Limit the communication challenges within the tariff, we get a stable 1.15 rub. per minute without any complex calculations, and monthly fee, regardless of traffic. In second place - a bunch of "favorite numbers" in the network Beeline (1.48 rub.), Although this option is more expensive and limited to two rooms.
- In the case of more or less balanced traffic most budget option for malogovoryaschih subscribers (up to 30 minutes and about 100 rubles a month) is TP "Just" (MegaFon). All the more so is this set is 3-4 times cheaper than its competitors.
- MTS REDaktsiya "with all its price advantage is not very suitable for malogovoryaschih (fee" eats "profits), but with traffic of over 30 minutes becomes the undisputed leader. Of course, to a certain limit, after which you should think about the "heavy" fees (MTS «Maxi One», Beeline "I want to say," Spoken ").