Formally, the new tariff plan is displayed instead of the tariff Challenge XL », which rose from 18 December for new connections. But this is not the rate at which costs to grieve, rather clumsy and inarticulate product tarifostroiteley. In fact, the emergence of new TAs due more to other causes, especially the aggressive marketing policy, competition and some price reductions in the cellular market. According to unconfirmed reports, updates contract tariffs in MegaFon planned for late January, but the situation on the market made a move on. Reinventing advertising novelties and inventing something special in the "Challenge MX did not, and did a simple and intuitive contracted rates with reasonable fee, a single price for all local calls, and almost without frills from the" second free minutes ". Nothing revolutionary or superprivlekatelnogo, but the contract line of such a proposal is clearly not enough. In the area of tariff design all right never happens when a genius for his time line "technique" a series of "Challenge" looked frankly weak. Marketers like to invent the punch line, which has contributed to a new group of tariffs, eventually born "every second minute for free." It seems that the market for this idea is not really imbued with, people are used to compare the actual figures the cost of minutes, the amount of subscription fees, etc. It is as if a loaf of sausage hang a large price tag of 200 rubles. and at the bottom in small letters to write "but for the money we'll cut off another piece of sausage for free." In the new "Challenge MX from this raisin almost completely abandoned, saving two-minute intervals charging only for domestic calls - I wonder why? Was it only in order to maintain a distinctive feature of the new tariff line "Call" and gently insert the "MX" instead of pull «XL»? Questionable strategy. Rates "Call" today an extremely popular not name, and a new proposal within the range will be lost. In terms of sales is more appropriate to do the opposite and called the tariff "withdraw" it from the existing line, but marketers their views. Perhaps, in February, is expected to update the whole range of contractual TP, and the only task of the new "MX" - the desire to deprive existing subscribers switch to another operator.
Parameters of the new "Challenge MX compared to already closed Challenge XL», prices in euro, VAT.
| Calling MX | Calling XL | |
| License fee | 500 | 600 |
| Type rating | per minute | per minute * |
| Number of minutes included in monthly fee | 200 | 0 |
| Cost per minute of local calls | 2,5 | 3,0 |
| Cost per minute within the network (home region) | 2,5 | 3,0 |
| Cost per minute calls to its network in other regions | 3,0 | 3,0 |
| Cost per minute for Russia (Intercity) | 8.0 * | 8,0 |
| Cost per minute in the CIS (Intercity) | 8,0 | 8,0 |
| SMS-message | 2,0 | 2,0 |
| MMS-message | 6,0 | 6,0 |
Summary - smooth, accurate and easy to perceive the tariff. Almost all the calls on 2.5 rubles per minute., Including those included in the subscription fee. There are sections in which the Challenge XL »will be more profitable (large number of lengthy conversations), but to pay 600 rubles for not quite comprehensible" second free minutes "do not want to.
On "Calling MX gladly pass stuck to one reason or another at one of the" Reception "with a federal number, subscribers call 2XL» also not bad for a closer look at the new tariff. Unfortunately, the transition while preserving direct number is not provided. Another disadvantage of "MX" - per minute billing (instead of per second from the second minute), but it has become a "good" tradition of all operators. Prepaid-supply MegaFon mobile communication profile continues to look attractive, but it is also in line with current trends: "hard" contract subscriber is inclined to hold on to your room and do not seek out savings of several dollars a month. Move to the new tariff will be, as usual, with the first of next month.