"The country in the context of" Beeline or "Business without Borders" MTS?

Marketers respected companies as collusion: operator is one to grope their tariff successful niche or consumer sector, as the second, without further ado, rolls out on the market suspiciously similar proposal. Recently, in a "cloning" more often been seen MTS, Beeline's turn now follow in the footsteps of a competitor. At first glance it is unclear why Beeline was so long to pull with his version of "Unlimited Russia, losing dozens of the most valuable, profitable customers?

Tariff plan "Country in touch" is focused on a lot of traveling businessmen, who have thus often sit and chat with people in different cities. The main feature - free calls to all numbers and the networks of Russia (mobile and fixed) plus a free intra-network roaming. At one time, such as "Business Without Borders" MTS has become invisible to the general public, but an obvious hit, as it allows a certain category of customers to save hundreds of dollars a month. The tariff is clearly disadvantageous to the operator for potential customers of the TA, in any case would have continued to pay roaming account with many zeros. That is, in fact, the operator with his own hands cut chicken that lays the golden eggs. It is possible that this is why marketers Beeline so long hesitated to bring to market a similar proposal. Apparently, the company overestimated the conservatism and loyalty to the "heavy" users, who still flocked to the MTS. It can be assumed that the loss of such migration has begun to exceed income from roaming accounts of heavy users, and eventually decided to repeat the course Beeline its main competitor.

Rates of MTS and Beeline are very similar, but otherwise it can not be: "zero" in the MTS are no better or worse than the same digit in the rate of Beeline. However, some differences are present, as seen from the plate below. Prices in U.S. dollars, excluding VAT.

	"The country in the communications, Beeline	"Business without Borders", MTS
Calculation method	Credit	Advance / loan *
Subscription fee to the federal number	199	199 / 169 **
The subscription fee with direct dialing	250	269 ​​/ 228.65 **
Incoming calls in national roaming	0	0
All local and long distance calls to Russia	0	0
All outgoing calls on Russia's national roaming	0	0
Call Forwarding	200 minutes included in monthly fee	Unlimited
Cost per minute local call forwarded	0.10 (201-minute)	0
Number included in the subscription fee SMS	250 pieces	0
Number included in the subscription fee of GPRS-traffic	250 MB	0
The cost of outgoing SMS-messages (listed above)	0,06	0,05
Minute call to the CIS countries	1.00 - 1.76	0,59
Minute call to Europe	1,12	1,09
Minute calls to other countries	1.76 - 2.00	1,69
Voluntary suspension rates	60,00 / 72.00 ***	100% of license fee

* The credit calculation method in the MTS becomes available after three months of "impeccable service" and subject to a number of other conditions.In Beeline new customers connect with the guarantee fee, which typically return in a few months.

** 15% discount, subject to signing a separate agreement with the obligation not to abandon the MTS services during the year.

*** During the month, the federal / direct number

Summary

As you can see, the differences between tariff plans can be considered minimal. Included in the tariff plan "Country connection (Beeline) 250 SMS and 250 MB of GPRS-traffic is unlikely to become a determining factor for consumers in this category, but this bonus will convincingly claim that the tariff proposal better competitor. Puzzles selected Beeline 200 minutes for forwarded calls - was it worth to set a limit? It is unlikely that the owner of this TA will actively use the divert calls to other phones. The difference in the monthly fee is also not essential, but its actually not. Especially against the backdrop of saving hundreds of dollars on roaming and long distance accounts. However, the purpose of competing figures clearly was not put here important is the fact that the appearance of a similar proposal. The task of the new tariff Beeline - to restore parity with MTS in this market segment and to prevent (stop?) Overflow profitable subscribers in the other camp.