Thus, the first ruble "swallow" - rate "we" for a narrow group of users. There was a long-awaited "surprise", MTS starts smooth movement in the ruble zone. Certainly not an easy process will stretch until the end of the year, but at least it has moved forward. As far as we can assume from the scant information on the company website in the near future for the subscribers of all dollar-denominated tariffs will have an opportunity to move their prices in ruble terms. Without any problems, visits to offices and processing of applications by simply selecting the appropriate menu item "Mobile Assistant" or "Internet Assistant" (deceased ACCA and ICS, respectively). We must assume that from January 1, the "orublitsya" automatically, but until that time subscribers will be able to choose the moment of transition for the ruble as their own "maturity." If this is true, and if the transition on an individual basis would normally trigger - honor and praise of MTS professionals and developers with the billing system. The decision to move into rubles - very difficult and painful for several reasons. Below - some thoughts on this topic.
- The marketing appeal of many of the proposals disappears or, at least, is obvious. For example, take the legendary "Jeans-007", about which still remember and which many continue to use: in terms of U.S. Dollars with VAT have 2.37 now. per minute within the network, and 8.47 rubles. per minute for all other calls. Can live, but the advertising effect is not one. And even the magnificent 3 cents (within tariff RED) converted into 1.02 rub. and noticeably pale, especially against the more lucrative offers of competitors.
- Companies have to radically revise all marketing and advertising strategies, look for a new image in the cellular market. For small-fascinating figures in terms of a full-fledged U.S. Dollars VAT bewitch cease, and advertising will no longer work. We'll have to find new and innovative approaches to the hearts and wallets of consumers.
- Alternatively, you can save ringing marketing strategy and advertising figures, providing each new tariff is not very meaningful, but beautiful and spectacular setting. For example (exaggeration for clarity), to make calls to MGTS phones to 7 cents in the period from three to four o'clock in the morning is strictly on the night of Sunday to Monday. And we can safely draw a large number 7 on the posters. Which option of advertising strategy will be chosen - the future will tell.
- The consumer will compare the numbers directly, and the difference may not be in favor of tariffs MTS. Lower prices is possible, but profitable. To save the image with minimal access to financial losses would have to invent and carefully calculate the non-standard tariff options to avoid direct comparisons. Or draw obviously attractive figures, piling on top of their complex design of the monthly fee, connection fee "services", time constraints and other "little tricks".
"We"
In addition to its ruble essence, the new rate of MTS is characterized by its orientation to the intra-communication about it below. Other parameters tariff are nothing special and a little (albeit the best) differ from the parameters of long-acting Beeline network tariff "family". Minute tariffication, the prices are in rubles including VAT.| Outbound call to local numbers and other networks in its region | Discount on outbound calls in the network | Fee for a discount on the ref. call within the network, rubles / month. | Ref. call at 1 preferential room | SMS-message | MMS-message | |
| MTS 'We' | 5.45 | 50% | 51 * | 0.69/1.35 ** | 1.95 | 6.50 |
| Beeline "Family" | 5.95 | 50% | 0 | 1.48 *** | 1.95 | 6.60 |
** You can connect a number of preferential MGTS, 1.35 rub. - From February 16, 2007
*** Can connect a network number Beeline
Now about the service, "a group we" in the rate of MTS. Groupings can be up to seven numbers of MTS, the "Panel" may organize a subscriber only service plan "we", but to attract a group of subscribers may be other categories of tariff plans prepaid. Participation in the group for the subscriber "We" free for subscribers of other TAs - the subscription fee for 17 rubles a month. Calls to the seven team members are charged at £ 0.69. February 15, 2007 and 1.35 rubles. February 16. Service "Non-MTS acts on the group, ie for an additional 51 rubles. a month we get not only the 50% discount on calls within the network, but also a discount on calls to group members and to a reduced local number (charged into a 0.345/0.695 0.69/1.35).
The advantage of tariff "family" - no monthly fee for a 50% discount on calls within the network, the lack of - the inability to "zalyubimit" urban room and a separate fee for the connection of three and five favorite numbers. Until February 15, 2007 "We," looks much more attractive "family" after February 15, the parameters of these tariffs would be comparable. While "we" probably will still look better, and after 15 February.But here we must not forget that both of these tariff-oriented vnutriset, so that the choice will be determined by the nearest neighborhood party.
Separate line item - "interesting" feature "we", is mandatory SMS-notification of each new member added to the group. So if you think to find yourself a harem, entitled "With Us", then all six of her friends very quickly got acquainted with each other. And then will come together to come to you and ...
Slightly almost forgotten past?
The next issue of plagiarism in tarifostroenii. Indeed, exactly 7 months ago in MegaFon-Moscow launched a tariff modifier with a suspiciously similar principles of construction of group communication. And with exactly the same potential problems, a detailed review of "We Are Together" can be read here.On the other hand, tariff ideas are largely determined by the technical capabilities of equipment and network software. But these features are very similar regardless of manufacturer and developer of the software. So to accuse anyone of plagiarism is not necessary: there are certain possibilities, and how to use them (and use if at all) - each operator decides for itself. But with overlapping names "we" - "We Are Together", and possibly similar figures "we" - "Family" is really like a clumsy left. Would be called the tariff "We are Family" or something, it would be easier to guess what to compare.
It would be interesting to compare the "we" to the tariff modifier "We Are Together" MegaFon-Moscow, but the material would have made quite a dimensionless. Moreover, such a comparison would be incorrect. "We are together" is equipped with a floating scale reductions (depending on the number of members of the group, only those can be up to five) and is focused on increasing ARPU, although the fee for participation in the group until December 31, 2006 not taken. A "highlight" tariff "We" in another: take full advantage of this offer can only be subject to purchase a set of new prepaid-boxes.