New Year distribution of MTS and the familiar "striped things Beeline

Yesterday's initiative MTS unexpected generosity to all who want an exclusive copy of the student fare "cool" causes some confusion. Why - see below, but now with the pleasure of meeting a new proposal of the operator and the rush to take advantage of its fruits, and why not? On the agenda - the so-called "Christmas" REDaktsiya prices from the MTS.

Recently, the company's management strongly urged us to a radical change of priorities. Here, new solutions for Wap-portal, and "Five-Year Plan of Quality", and the struggle for the subscriber, and a sharp increase in service quality, and much more. It was a lot of good words about the failure of the mechanical inflation subscriber base semi-mythical "Vadim" and go to fight for higher revenue from each subscriber. And we are willing to believe these words, because the objective facts directly confirms the stated position. Indeed, prepaid-boxes almost never handed out "for beautiful eyes" to 10 "bucks no harm" is not donated, and the new tariff proposals in sight laudable desire to play on the closure of traffic within the network and collect the extra money for so-called tariff "service" (slightly disguised subscription fee). Active promotion of VAS (Value Added Services) are also well fit into the stated vision: the distribution of free content on the new wap-site of MTS (access is strictly through the "expensive" wap-APN), a colorful, enticing a slide show while trying to send MMS, etc. . - Examples are enough.

Bewildered questions appeared two weeks ago, when Muscovites began to receive calls on the apartment phone with a proposal to go to the nearest office of the MTS and get free boxes RED fare for themselves, family members or friends. Calling apartments girls performed reference services MGTS approximately November 10. What this event has ended (if completed) and how many flats from time to ring up 3500000 - We do not know, the press service of MGTS to this question is not answered. But workers responded to the contact center MTS, confirmed the action and kindly offered to tell your nearest official ... I am sorry, salon-shop MTS.

Change of course or short-term action on a set of missing numbers of subscribers? A look at the latest (yesterday), an initiative of the operator.

6 cents REDaktsii: cheap and nice

A detailed description of the tariff look here, this is the description on the website of MTS - here. Formally, the tariff offer is decorated as a "service", but it's done more for billing, or to avoid claims for lack of provisions announcement 10 days before the start of sales. The key parameter fare - 6 cents per minute without VAT for all local calls, including calls to local fixed-line phones and mobile networks of other operators in Moscow and Moscow region. Calls to MTS in other regions - 9 cents excluding VAT, Moscow subscribers of the tariff plan of RED - 3 cents. 50% discount on SMS-and MMS-messages within the MTS network. Subscription fee - 5 cents per day.In principle, the new rate is almost no different from acting exclusively student-offer "cool", with the exception of some features of the connection.

• Quote: "When purchasing a set of« RED »c label" New REDaktsiya price, you get an unlimited period of super soft conditions. " We draw attention to the words "indefinite period", specifically highlights the lack of time "promo" restrictions.
• You can purchase a set just inside the store or MTS in one of the selling points of network "The Messenger". Price prepaid-boxes in the office of the MTS - about 200 rubles., On the balance sheet - $ 3.
• The transition to the new tariff (formally - connection services) is provided, the box will have to buy. A quote from the description: "The campaign" New REDaktsiya prices, "the service" REDaktsiya "(hereinafter the Service) is included in the starter package and is available only when purchasing a set« RED »with the label" New REDaktsiya prices "on the packaging. The service is not available for connection. In case of change of tariff plan is turned off. "
• Stated on a limited number for sale kits and news description contains a recommendation to hurry with your purchase.

For potential subscribers of MTS, the proposal is very attractive, no wonder at all telecom forums regularly met the requests in some way connected to spetstarifu "cool" without a student ID. 2 rubles per minute for any local calls and 1 ruble rate for calls within RED is more than justify the 50 rubles. Monthly fee. The parameter "minute price" new "REDaktsiya" in the tariff line MTS yields only a few suggestions for mnogogovoryaschih with much higher monthly fee. Declared expire fare also can not but rejoice. The only serious shortcoming - the inability to pass on this charge (formally - "connect") while maintaining existing facilities.

The benefit of the operator is not so obvious. In the event of a significant advertising "New Year's offer" will work as a tool to quickly and effectively building the subscriber base. It is obvious that the new tariff will attract many of those for whom a change of number or operator is not critical, and such users in the Moscow region a lot. 200 rubles in the here and now "The connection also does not hurt, it's not the famous New Year" Jeans "at 48 rubles to $ 15 per sheet. Underlined indefinitely action combined with competitive rates will attract many who would never have changed the room for a small discount or regular time shares. Likely to suffer ARPU, but this is a question of strategy for the operator. In the uncontrolled proliferation of these kits can sell a lot, so a security mechanism - only sell in a shop MTS and Svyaznoi. Ie achieved the required number of new connections, you can quickly stop the sale. And vice versa: in the case of a shortfall of connections will be sufficient to close the New Year to distribute boxes of all dealers. Retaliatory moves of competitors yet to come, but, apparently, with the statistics of new connections in the fourth quarter, MTS will be all right.

Was it worth to "drop" the price for the sake of statistical connections? The operator to know better. Since early November, the market rumors about some kind of large-scale trade between the "Sistema" and Germany's Deutsche Telekom. A week ago, General Director of Sistema Telecom Sergei Shchebetov flatly refused to comment on these rumors but on the other hand, they are not refuted. It is clear that for all operations complete or partial change of ownership by the operator the number of subscribers is not de minimis parameter. But while rumors are rumors, and wait and see.

Beeline: well-trodden path of "striped things"

The news about the campaign "turns words into gifts we read on the site Beeline.The essence of the shares has not changed compared to last year: after registration (call the number 0550) for the basic pay of a mobile phone subscribers of Beeline accrue reward points that can be exchanged for vending striped thing from a special directory. You can register up to January 20, 2007. Detailed rules for participation are looking at a specially designed website, with a detailed directory "striped things" can be found here. Some important features of the action.

• Rates: For every 10 minutes of talk time - 1 point for every 10 sent SMS - 1 point for every song downloaded from wap.beeline.ru, - 2 points.
• The amount of points is updated once a week on Fridays. Balance score is available on the website (password comes with registration) or by sending a blank SMS-message to number 0550.
• The scoring system for conversations recorded only paid minutes of local, long distance, international calls, toll calls to a number of additional services, Beeline, and paid minute in national roaming.
• Take into account the total talk time without the rounding of the tariff plan, ie for one point, will likely have to pay a lot more ads for 10 minutes.
• The scoring system for SMS accounted for only paid SMS-messages, including messages consumed from a connected SMS-packet. Also included paid SMS-messages sent to the numbers of additional services, Beeline.
• Gifts are divided into four categories and are "20, 30, 40 and 50 points. Arm yourself with striped socks for the next six months will not work because You can not order more than one gift each item.
• When changing the tariff plan points to the bonus account are stored.

With the procedure of obtaining a gift can be found on the website, the process includes a custom "striped things" in the contact center, followed by SMS-notification of receipt of the required items to the center of prizes (in Moscow, those around 20). Free gift ready to send by mail, but in this case the delivery is not guaranteed.

In the course of the last actions were observed disruptions in certain types of "striped things," and a Beeline explained by the fact that nobody expected such growth of active users. Let's hope that the errors into account, and this time nobody would have to wait for weeks vending items. In the "Rules" stipulated a number of prizes of each denomination, so hours or socks can all run out, will have to choose something else. Among scored 50 or more points play three tour packages for two.