Zero comes alive in the MTS?

It is no secret that the emergence of some new services in one network is a powerful stimulus introduction of something like our competitors. Especially when the 'pathfinder' spared no money on advertising, and subscribers of other networks are beginning to ask hard questions of their contact center employees. C October 10 service "Live zero" (the ability to receive incoming calls to a phone number with a zero balance) is already working in several regional segments of the MTS network. It is likely that in the very near future this service will be launched in the Moscow region.

The network Beeline Live Zero "appeared in early summer, the active ads in subways, billboards and screens, TV - a little later. The idea of ​​service - on-net access completely "impoverished" subscriber. In the TV spot Beeline good girl with a condescending smile, holding out a friendly hand sad boy with zeroing the score and kept it in general terms of its telecommunication network. It was a little ashamed of helpless big boy, but the ads looked good.

To say the truth: the service is "Alive zero" and useful, you never know what circumstances prevented a timely manner to update your account. And during the CPP the opportunity to reach a blocked caller looks quite logical: since I "all incoming free", then why should the operator locks the phone with a zero balance? Operator can understand (zero subscriber does not make a profit), but think about the image of the company is also not harmful. Again, the fee for calls to other subscribers to the "zeroing" the number has not been canceled, a fee for interconnection for calls from other networks - also. So that some financial compensation for the unexpected bounty, too visible.

"Here and there"

News description "Living scratch Beeline can be viewed on the operator, the service really works. We note in brackets ": According to the Call-center employees, soon to dial a blocked number Beeline should be accessible not only from the Beeline network, but also with urban numbers - 95 cents for the interconnect is also money, by which sin is to refuse. While the advertising for "sad boy" from a non-network service is available only receive SMS-messages from other networks, but all good things to come. Especially in light of new proposals competitor.

Live zero "MTS was born a long time, but in the end, it seems, was born. Anyway, was born in some regions. In general, the service should look like a complete telephone access to financial and unstable party. Provided that the MTS the service still will be put into highly profitable Moscow license area. Unfortunately, the "Live Zero" is scheduled only within the current month, which is somewhat overshadow the upcoming holiday Moscow prepaid-MTS subscriber. It is assumed that the insolvent MTS subscribers will be able to call not only friends from their mobile network (MTS), but also colleagues from the fixed network, MGTS and subscribers of other mobile operators in their region.

Preliminary results

The "bottom line" marketing battles of the two major competitors in the Moscow license area can suggest the following:

• Beeline: the ability to dial to a blocked (for nonpayment), the subscriber of the regional and fixed networks in their region, regardless of the state of balance.Plus the ability to dial this number from the Beeline network in other regions.
• MTS: the ability to dial to a blocked (for nonpayment), the subscriber of the regional and fixed networks in its region in the care of balance "in the minus sign to a maximum of - $ 2. About the possibility of dialing "debtor" from the networks of MTS in other regions - is open to question.

How the reality matches the predictions - it is not clear, however, some indirect indications suggest the work of MTS in this area. For example, if you try to call from blocked in early November, SIM-card informant broadcasts: "The provision of telecommunications services suspended. To restore the service you need to replenish your account before the thirtieth of November two thousand eight o'clock the year." We can assume that no recharge during the current month (November) until 20:00 (or 8:00?) Service "Live Zero" will only work until the end of November.

On the other hand, a network answering machine MTS (as, indeed, other carriers) - the thing in itself, and understand the logic of mere mortals are not always given. For example, when trying to call a locked room for nonpayment, we hear the text: "This type of communication available to the subscriber." What, then, is "kind of communication to the subscriber mobile network is available? The English version (This type of call can not be set up - a compound of this type can not be set) looks like is not quite clear.

As for MegaFon-Moscow, there is likelihood of imminent appearance of "living zero" close to, pardon the tautology, to zero. For such service is contrary to the general policy statement: to provide its subscribers with a relatively low-cost bond in exchange for a guaranteed monthly income. In addition, there is little point in "Living Zero" if the terms of payment.

The emergence of the service we are obliged, above all, highly competitive mobile communications market. With this same competition, "zero" is soon fully "come alive" in the Beeline network. In principle, the service operator is not profitable, even though some revenue from the interconnect, as in all free incoming calls, even the most needy caller long usidit to fully lock the phone.