MegaFon-Moscow fare "Studentchesky ISIC": attempt number two?

Creating a semi-tariff specifically for a particular audience - a delicate and thankless. Operator has to go to certain discounts and rebates to demonstrate the "exclusivity" deals, while simultaneously he could not make a bad bargain and give to three rubles a product that's already bad dismount the top five. Advertising promotion of this product does not shine as aggressive advertising available "exclusive" leads to a mere mortal irritation and subconscious desire to distance himself from the vendor. So by advertising here may be more harm than good. Respectively, and the audience in such TA is certainly small, and if suddenly be great - there is a clear error of the marketing department (see above). Such narrowly focused "group" rates should rather be seen as a fashion product, once again drawing attention to the brand and nothing more. This is precisely the role of branding in their time was assigned tariff Fashion, which we wrote at length a year ago. Today on TP Fashion few remember: "The Moor has done his job."

However, there are no rules without exceptions and present "Studentchesky ISIC" explicitly claims to be such an exception - fare without "extreme" and is aimed at a broad audience. A detailed description of the TP look here. The specific figures, we come back, but even at first cursory view is obvious: in terms of tariff rates is not bad, but nothing special "miracles" in itself does not carry. Of course, apart from SMS to 3 cents a minute roaming to 28 cents excluding VAT - this is a really strong move, but 28 cents - still tripping competitors. For here not only quirky student, but even tortured sciences bachelor realized: a loss statement will not work and contributions to roaming partners are unlikely to so much different for different operators. And if a pack of other detergent with him fighting in four to five times more expensive then what word to call the manufacturer of this very "other powders? And well, if only to call, but you see for a long time may be offended. But today's students tomorrow will be a qualified, active and well paid professional, from whom indeed "the future depends." Including the future prosperity of the mobile operators. But we digress from the actual fare.

The second nice feature - a package of 100 SMS included in the monthly fee ($ 3.00, here and below without VAT).Not enjoying the SMS student now find difficult, because a short description of the tariff can be reformulated as "contracted rates with no monthly fee with the first 100 SMS by 3 cents and a 50% discount on incoming roaming across Europe."

The third nice feature - a relatively cheap local network calls (6 cents). But the plus is not so indisputable (see comparison table at the end).

The fourth feature from the category of not very pleasant: the tariff is really only connect students. To confirm their student status will have to issue a special international card ISIC (International Student Identity Card - international student ID). Get this card is simple ("geography" of the corresponding points look here: http://www.isic.ru/moscow/isic-ityc-iytc/462), but would have to produce a certificate from the school and spend 300 rubles. on the entrance fee. The bitter pill of losing $ 10 to sweeten the existence of a large number of special discounts for owners of student cards, and discounts are not just overseas. Acquainted with discount programs available here: http://www.isic.ru/moscow/isic-ityc-iytc/460

Compare tsiferki

As the object of comparison, look at the "First Federal" and "Calling L" of a new line of "MegaFon-Moscow. Some of the matching parameters in the table do not give the most important differences are highlighted, prices are quoted in $, excluding VAT.

So, our new "Studentchesky ISIC" on many important parameters is advantageous to the "First Federal". But the tariff Challenge L "is not so simple. "Student" SMS-packet and cost included in the coverage - plus the obvious fat. As for the cost minute, here there is a rough parity with some deviations in different directions at different profiles of communication. For example, 9 cents vnutriseti ("Calling L") based pominutki, but every second of free minutes are likely to be actually equal to the six "students" with their cents per-second billing after the first minute. The same applies to local incoming / outgoing, especially here charging nearly equalize 9 and 12 cents. Outgoing to federal mobile other networks, international communication and calls for Russia is clearly advantageous in the "Call L", but for it will have to pay $ 1.5 monthly fee.

And now we're back to where to start: the main "zavlekalochkami" student fares are cheap SMS (package) and 50 per cent discount on incoming calls while roaming in Europe and Turkey. Otherwise, the difference between "Studentchesky ISIC" and "The Challenge of L" not so great.

What is not in the description

None of the most detailed description of the tariff can not provide exhaustive coverage of all possible issues, the situation there very different. Order and services exist for working with clients. I have tried to predict some typical questions and get answers to them in the AU "MegaFon-Moscow. Judging by the time it took for the employee to consult further speakers, the issues were not straightforward.I hope the information will be useful for readers Mobile-Review.

• Beloved daughter, a student connect to your personal account on the same TP Studentchesky ISIC "possible, but you have to come to the office of MegaFon together: the owner of L / S + happy owner of the ISIC card with the card in his pocket.
• Dealers with this fare does not work, the connection is possible only in offices or the offices of the Express Service (as indicated on the website).
• One student - one contract, one (as indicated on the website).
• Discount on the map "Six sevens" (ie, free connection) seems to be possible with addition of the "Student" to the existing A / C, but 100% sure I have none.
• Package of 100 outgoing SMS while roaming is not consumed, sent to the roaming SMS charged separately.
• Free pass to "Studentchesky ISIC" with another contract TA can be in the office of MegaFon (with student card), the transition from the "Light", of course, unavailable.
• Rates valid indefinitely ("Live - learn"?), But in case of loss of SIM-cards in the office asked for a student card. But what about the hit "criminal", a graduate student in MegaFon has not yet decided. Maybe pull the plug, and can, forcibly transferred to some 2XL with a mandatory payment of the difference in the monthly fee for the entire term "illegal" use of the student fare (just kidding).

PS

All, like, nothing but the name of the new tariff came up with tricky, is not spared the younger generation. "Studentchesky ISIC" - it is possible to dislocate his jaw while trying to pronounce! Would reduce to "SISIC", or something ... Although too dangerous: "SISIC" would become a "schizo" on the second day of existence fare - we need only recall the long-suffering GPRS.