Beeline "Simple Things": The thing is interesting, but very easy!

New prepaid-fare Beeline is really a new offer on the market. The concept of the tariff laid down an attempt to do good to all: the operator - to increase average revenue per subscriber, to the user - a phenomenally inexpensive communication, including the city telephone numbers. The advertising potential slogan "Just two cents!" very high, but so does everything just really?

Parameters of the new TA is here. Looks very tempting: to pay for three minutes - receive calls for two cents a minute before the end of the day. And absolutely all the local subscribers, even with MGTS, not to mention the mobile networks of other operators. It was paid for three minutes, and not said a 180 seconds as it is written on the site Beeline. Ie at one-second billing from the second minute of preferential 2 cents per minute, come and after three short calls. In the case of one long call Allowance automatically after the third minute, really after 180 seconds. After charging three minutes, the system sends an SMS-message with the wish lots of fun for 2 cents per minute. Simply nowhere, no studies tracking the calendar and time of day. No need to painfully think, is whether the "Day of the chemical industry" as a national holiday and that day will be charged calls. Do not want to memorize a series of direct telephone numbers: the difference between zero and two cents is vanishingly small.

Look at the numbers: cost of full-weight of three minutes is about 57 cents including VAT - exactly twice the current daily average revenue per subscriber of Beeline. If this money to pay every or nearly every day (and why else connected to this tariff?), The ARPU Users "Simple Things" will be significantly above average. Clearly visible tendency to move from inflating the virtual subscriber base to increase profitability of each user. Fare is perfect for mnogogovoryaschih subscribers (actually profitable), but the monthly cost of "taciturn" may even increase. Obviously, the "Simple Things" is quite suitable for summer-holiday season and for lovers of soul get worn out over the phone.

Another novelty - a protective three-second intervals for all outgoing and incoming calls. For this we should thank Miniformsvyazi prescribed by this rule in the new "Rules". I wonder, will the July 1, the guard interval for outgoing calls to all other fees?

Validity dvuhtsentovoy minutes - 31 October inclusive, then the price preferential minutes may increase. Apparently, they would think the statistics and the results will make a decision.

Beeline: Relax and talk! "

In the title made the latter, the key phrase from the TV commercial of the new tariff.The very spot is very dynamic and looks "in one breath," a brilliant creative (3 mb format avi). However, in light of some of the subtleties of the new tariff comes to mind old joke: "When rape is inevitable, try to relax and have fun." About the pleasure of the new tariff, we have talked (see above), now discuss the ... um ... well, you know what I mean.

• "Summer Nights" at the new rate is not available. For a free night vnutriseti will connect to the Times. Option for the most sociable - two sim-cards, day and night.
• About the cheapest on-net calls to other regions will have to forget. In the tariff BOOM such calls are charged 16-8-4-4 ... cents (8 cents the second and 4 cents - all subsequent minute). Than many of the subscribers of Beeline BOOM willingly use: for example, a 15-minute conversation with the caller Beeline Vladikavkaz will cost 76 cents, excluding VAT. In the "simple things" such a conversation would cost a full-fledged two and a half dollar. But everything is simplified, no complications with progressive discounts.
• Lovely rooms with a 50% discount gone. Will there be other new fees - is unknown.
• Finally, in the grace period to talk about per-second billing is not necessary, because payment system rounds to the nearest cent, it is clear in what direction. Per second billing becomes a billing intervals of 30 seconds. Although at these prices, this phenomenon can be seen as funny billing incident.

Summary

"Simple Things" - an excellent rate for mnogogovoryaschih subscribers. Operator is also a good idea: in addition to increasing the average income of the "Just-a material" soul Beeline subscriber receives additional connections. Most active subscribers become triceps serpent Hydra, using the "Time" for night calls, "Boom" for cheap long distance and "Simple Things" for daytime calls. QED shareholders.