MegaFon "One": rublevidnaya tariff structure

The new tariff of MegaFon-Moscow is intended to solve a set of marketing challenges. At first glance, "puzzles" are as follows: to organize the replacement of the departed in the archives O'Laytu, shake up the market a fresh marketing offer and stake out his place in the field of summer initiatives. Decides whether the new tariff declared objectives? Only partially. Therefore, it's time to look in non-declared objectives.

"Give the ruble, and then I'll kill you!" (V. Vysotsky)

Despite some frivolity title denominated prepaid-supply MegaFon has long been laughable. Rather, we can talk about tears - as applied to "uevnym" tariffs. Do not want to hang tags, but the prices are in USD exclusive of taxes has long outlived itself in virtually all regions of Russia. Well, because abnormal to see on the price list "Sausage Doctor, $ 3.64 without VAT! Do not tell me that the student (figure) would prefer to buy Shmat sausage instead of top-up, still can not believe it. Sometimes it seems that Beeline and MTS would have long ago entered the normal "tarifoischislenie, yes only my pride would not give - as well, more useless to us to drag in the wake of the rookie-rival! By the way, in vain: the ruble was invented long before the appearance of MTS and Beeline, however blasphemous it may sound. The fact that MegaFon was the first in the Moscow region "remembered" the ruble should not have to stop others. Unless, of course, they are just a little worried about the convenience of its subscribers, not only about their own ambitions. Okay, enough about sore - we assume that the protracted digression and go to work.

Memories of the Future

"One" will be available from June, details of the new tariff is available here. Pay attention to the sticker with the number starting balance ($ 100): under the label clearly visible number "30". That can only mean one thing: at the end of advertising promotion rate will be sold with a standard starting balance of 30 rubles. (1 dollar). With regard to the parameters of TP, then I spent some time painfully trying to remember "and when / where I wrote about all this?" Indeed it was; praised new "Simple" and at the same time wrote about the questionable effectiveness of attempts to resuscitate zaglohshy tariff downright advised to spit on the tuning and make a slightly modified, but the new tariff, as "The gift of tuning can go unnoticed." And it did so.No, so unfair! Indeed, in the presence of suspected insider information, and a trace of her was not - I swear by their pocketbooks. We wrote and the viciousness of the extension of payments to "SIMPLE" - two days increase to the terms of any charge the call seemed very "un-Megafonovski, the minimum monthly payment dropped below $ 1.5. The new TA "Single" all errors included: no avtoprodleny terms of payment, no "zalyubiminivaya" all in a row with a relatively complex switching via SIM-menu. "One" - is a clean, clear and completely transparent ruble rate to the standard terms of payment (Light Series). We once wrote about the gradual equalization of tariff rates of the Moscow operators - get "One", let alone flatter: a single three-ruble price for all outgoing calls.

Three of the ruble to the U.S. - not bad

A highlight of the new fare - cheap international calls. Three of the ruble (ten with a small U.S. cents) per minute conversation with New York is more than attractive. Calls to the CIS countries of the former much more expensive (7 rubles with tax), but even in this case, the price almost as good as the famous long-distance calls O'Layt. Again, you can remember about the insidious "SIMPLE": the laws of marketing a new ruble fare ("One") was required to be at least somewhat better than its predecessor, and in the field of telecommunications "Single" is really no competition. As for the other parameters of the tariff, then write about them frankly boring: three rubles for any outgoing calls (including many international), free incoming with all mobile, half a ruble for the SMS-message.

Know the "One" in comparison

Let's look at an update and recalculate the tablet core prepaid-rate of the Moscow region. Insultingly-low international and long distance tariff rates "Single" to compare with competitors are not going to avoid accusations of covert and overt advertising - too much of a difference. At a press conference Sergey Beshev said that MegaFon-Moscow complies with all rules regarding permits long-distance traffic and company to suspect some sort of tricks to nothing: the problem is not low tariffs Megaphone, and excessive appetite rivals. As for the Moscow regional rates, the difference in rates of leading players is not so great, you can publish without fear of accusations of bias.However, the look and compare for yourself.

Cost of calls (Per minute in rubles including VAT)	Single (MegaFon)	Beeline Time (Beeline)	Beeline Boom (Beeline)	SuperDzhins (MTS)
Outgoing mobile on its network	3,00	3,63	5,28-2,64-1,32	5,28
Outgoing to other federal mobile networks	3,00	7,27	5,28-2,64-1,32	5,28
Calls for a "favorite" local number	3,00	3,63	2,64-1,32-0,66	5,28
Outgoing City	3,00	7,27	5,28-2,64-1,32	5,28
Incoming mobile	0	0	0	0
Inbox city	3,00	7,27	5,28-2,64-1,32	5,28
Outgoing SMS	1,50	1,65	1,65	1,98
Term of payment	is	No	No	No
Charging interval	Every moment	Per second with a 2-minute	Per second with a 2-minute	Per second with a 2-minute

Note: Rates MTS Jeans-007 (cheap vnutriset) in the table did not get, as its direct competitor is MegaFon Rublov

Summary

The new tariff MegaFon "One" is a bit inferior fare Beeline "Boom" for the profile with a predominant number of calls for more than three minutes. Lack of "One" - Per-minute billing, but the price scissors for this increase in prices in most cases overlap. Serious negative rate - validity of payments. As we have mentioned, in exchange for relatively cheap per minute MegaFon demands of its customers certain monthly expenditure on mobile communications. The rest rate looks quite attractive and very balanced. "One" is obviously not suitable for those who commit a couple of short calls a week. It is clear that even in the presence of two or three "long distance" calls per month "One" is much more profitable competitors. But let's not forget that special summer competition has not materialized, and ahead of us a lot of interesting things.