Summer offers the MTS: "I am so HOTyu to" Summer "did not finish-a-alos ..."

So waited for summer offers. And while MTS 'rolled out' to market a new tariff plan "HOT Jeans for new subscribers and already traditional share Jeans + Summer for the already connected users. I wonder what all the "big three" GSM-operators virtually simultaneously attended to the privacy of their subscribers by offering free or cheap phone calls at night. More than reasonable: at night, the network basically running on empty, so why not let popolzovavshis still disappearing resource? Especially, if by that be able to collect at least some extra money.

Warmed Jeans

A detailed description of the tariff, please visit the MTS. Born on a hybrid Super Jeans and Jeans 007, it is "incarcerated" under the summer-holiday season. But the tariff on its bad for ordinary urban environment. Subscribers Jeans 007 long complained about the outrageously expensive calls to the city and to other operators, users of Super Jeans - quite the contrary, mourn the lack of discounts for on-net calls. It is assumed that the Hot Jeans will be the very "middle ground". Compared with Super Jeans in the tariff is slightly (1 cent) increased the price of minutes due to MGTS and other operators and have set a special price of 3 cents per vnutriset. However, only at night (midnight to 7 am) and the clock on weekends and holidays.

An important target group of consumers of the new tariff - gardeners who will "hot" as an additional SIM-card for occasional calls from the hacienda on weekends and holidays. Or more "Khotov" good box with a $ 5 balance sold at 50 rubles. of a penny. Ie 2:00 21 minute connection at $ 0.0126, when excluding VAT - almost exactly 1 cent per minute. Fans of the night partying too will appreciate the new jeans.

In the case of connection Jeans Summer (about this action just below), meaning to pass on to the Super Jeans Hot Jeans existent. Quite the contrary: the "Hoth" will have to pay more for non-network calls. Super users Jeans + Summer is better to wait with the transition from "hot" at least until late September, before the automatic shut-off "summer." Again, for four months or Sultan dies, or the donkey will die "- then something more interesting appears?

An interesting detail: the new "hot" in Moscow is seen in the federal code 915, will have to get used to.Until recently in the Moscow region were sold almost exclusively 916 (sometimes 910).

Hot motor trade

The emergence of Hot Jeans simultaneously with the beginning of "Summer" is as illogical. But this - from a consumer perspective, the operator may have their own views on this matter. Hot Jeans "charged" high advertising appeal (isHOTyaschie - 0,03), and against expectations of a new tariff will certainly be well bought up. Especially that Super Jeans and Jeans 007 had podnadoest, people want something new. Design box deserves a solid "five", not to notice this bright object on display is simply impossible. Stylistics pictures carefully planned: in spite of the dominant red color is a clear characteristic of the 007 Jeans logo on a black background, the idea of ​​"experts" MTS-boxes must awaken the subconscious association with the characteristic for 007 cheap vnutrisetyu. Outdoor advertising also has changed significantly, began aggressively and immediately "catches the eye" - a kind of micro-re-branding at the individual level (yet?) Product. With the massive importation of red boxes something slightly not work out (the first two days of sales "Khotov" almost never seen), but by Monday the new tariff will certainly "Zatar" all comers.

Truthfulness of your advertisement as a whole begins to cause more complaints. This applies to all operators, "games" with more details in small print are becoming the norm. It seems that we'll ever see advertising "All outgoing - just 3 pennies !!!", and in the description rate is something like" All outgoing calls are charged at $ 0.001 per minute on Thursday within an hour after the precipitation as rain " .

Summer, which was expected

On schedule kicked off the action "Summer", by themselves, and nobody doubted that the MTS, and this year will repeat its successful campaign of course. For a fee (about $ 2 per month), we round the clock 3 cents per outgoing minutes within 30 September. Subscribers Jeans 007 - almost twice as cheap, but they save less. Unfortunately, this year's "Summer" for subscribers Jeans and Jeans-Classic-Tonic will be to obtain discounts will ever part with her beloved, but had already closed for the connection rate. Connecting services "Summer" is now done in the form of the transition to a tariff plan with the prefix "Summer" (new billing?), But if this is the "pseudo-shift" to a "new" TA will be charged.All these transitions / connections seem a bit confusing, so they will give a page with the official website of MTS detailed description of the schemes and figures.

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From June 1 for new and existing subscribers of the "Super Jeans, Jeans 007" and "Hot Jeans and other marketing campaign" Jeans Summer "(a similar service last year's" Summer Jeans "). Take advantage of the marketing action possible from 1 June to 31 August 2005, the validity of the shares from June 1 to September 30, 2005.

Description of shares

When participating in the stock outgoing calls on MTS phone home area are billed at a cost of 0.03 Euro / min. around the clock for charging "per second with a 61st sec and 0.04 Euro / min. around the clock for charging "per second with the first second.. To participate in the marketing campaign "Summer Jeans need to change your tariff from June 1, 2005 to August 31, 2005 to a tariff plan with the prefix" + Summer ". Reduced charging the tariff plans "Jeans + Summer" acts of September 30, 2005.

Monthly fee for tariff plans Jeans + Summer is missing. The subscriber pays only for one-time cost of changing the tariff plan.

The cost of changing the tariff plan given in the table below:

Tariff Plan	The cost of changing the tariff plan
	June 2005	July 2005	August 2005
0.07 Jeans + Summer	$ 3.99	$ 2.99	$ 1.99
Super Jeans + Summer	$ 6.99	$ 4.99	$ 2.99
HOT Jeans + Summer	$ 6.99	$ 4.99	$ 2.99

Prices are in USD excluding VAT.

Change the tariff plan you can all applicable ways:

• In the reference and information service MTS, calling the short number 0890 with
  
  your mobile phone.
• By personal visit to the office of the company MTS.
• With the help of the ACCA.
• Using ICS.
• Send your application by fax 766-00-58

TA subscriber	Change principle TA Jeans + Summer	The cost of changing
Contract Jeans Classic Jeans-Tonic	Step 1. Change the TA for one of the stocks are participating in Jeans + Summer (Super Jeans, Jeans 007, Hot Jeans) Step 2. Change the TA Jeans + Summer	3.00 USD (Change of TA, if there is OBITP-free) + the cost of transition to see Jeans + Summerin the table.
Super Hot Jeans 007 Jeans	Change the TA Jeans + Summer (can change the cross-TP-for example, on the Hot 007 Jeans Jeans + Summer)	Cost, see Table
Super Jeans + Summer Jeans 007 + Summer Hot Jeans + Summer	Change the TA to another TA Jeans + Summer	Cost, see Table

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Free night links

Operators as a conspiracy - together offer a call within the network almost for free during the night. Into a megaphone, this is called "White Nights", the Beeline - "Summer Nights." Into a megaphone night long "Hot Nights" MTS (not before 7, and 8 am) at Beeline - shorter (up to 6 am). The cost of free nights in MegaFon - $ 3 per month for contract customers and $ 0.10, or 3 rubles per night for subscribers of prepaid-rate series "Light." The nice thing is that the "Light" you can buy night-the-counter, as appropriate, ie completely switch to the night life is entirely optional.

In Beeline nights are shorter and cheaper, but much more interesting: it is proposed a kind of roulette with unpredictable results. To connect the "Nights" subscriber "Time enough to dial 067414 and then the account will be written off and $ 1-net calls will be free until 6 am. Subscriber's "Boom" procedure is the same, but at the same time connecting the "Nights" number will be automatically transferred to the TP Time "with all the ensuing consequences daily. But after August 31, the automatic return to "boom" will not happen, will have to move manually (for free). The trick is that they can not let go. If by that time "Boom" will be closed to connections, you have to stay in the Times, or switch to another (svezhepoyavivshiysya) tariff. Do not want to suspect Beeline in a mystery, but otherwise what was to arrange these shamanistic dances with a positive transition to "Boom" to "Time"? You can, of course, relied on the new "rules of rendering of services, which will become mandatory for all operators from July 1, in accordance with" Rules "the operator will be obliged to publish information about the new tariff for 10 days before its release. With high probability occurrence announcement of a new TP is closer to the end of August can be considered alarming bell for the "night-light and a signal to quickly return to" boom ". This cat and mouse can happen, but it does not necessarily happen. Describes this scenario devised solely to note switching to free nights.