Emergence of a new ruble rate MegaFon-Moscow nobody expected: not very hard to believe in what the company would risk repeating frankly disastrous experiment with its "Simply". However happened - find the next novelty Megaphone tariff, prices in rubles and include VAT. 
The real "uevnost" ruble
To publish tariffs in units (U.S. dollars) excluding VAT - a long tradition of mobile operators. At least in the Moscow region. "Violators" are punished severely the market, the latest example - an attempt to indicate Corbina tariffs with VAT and subsequent return to the traditional to the calculus of Moscow. People look at pieces of paper with numbers and hard to perceive VAT games, the normal predictable reaction - if only the price was lower. Fixation rates in arbitrary units was originally conceived as a protective measure in the rolling down of the ruble, but today the situation is diametrically opposite of one might as well all move to U.S. Dollars or Euros.Time of introduction of ruble rate is chosen quite successful. In an atmosphere of total "uevnosti" the other players the consumer will inevitably count Dollars in pennies. Let not each time, but with high probability in the process of comparing prices in the process of thinking about the purchase. And certainly "put" will be the new ruble prices to the customary dollar prices of other operators. Calculator with a few bears, and - I bet! - Will share the Ruble by 30 (so easy), although the actual current rate of 27.5. This little marketing advantage at least in some measure compensate for MegaFon unpleasant effect on the comparison of full and final prices Rublov with sly rates (excluding VAT) competitors.
The word "manufacturer"
It is clear that scold their offspring MegaFon will not, but do not listen to the views of developers tariff would be unfair.MegaFon-Moscow "presents new tariff" ruble ", which compares favorably with all existing in the Moscow market of tariff proposals. Its main advantages - a record low prices for calls within the network, SMS, calls to anywhere in Russia and abroad. For convenience of calculation in the rate of "ruble" indicated the total cost of calls - in rubles, VAT included.
Call within the network of "ruble" is only 1 ruble per minute, including taxes. Therefore, putting on his account $ 100, the user gets 100 minutes of prepaid talk time. Thus, he no longer needs to monitor the exchange rate and distracted by the unnecessary calculation.Subscription fees in the "ruble" is no tariff, all incoming calls from federal mobile numbers in the Moscow region free.
- Fixed price for calls to the euro, including all taxes - the most transparent and fair way of charging. Immediately clear how much a minute of talk time and how many minutes a person can afford. And now you can afford a lot: in the "ruble" rate, we have made a price lower than current market rates in the "ue", - says Sergey Beshev, Commercial Director of MegaFon-Moscow."Ruble" tariff is addressed to people with any income. Young Muscovites, he will often communicate through calls and SMS. Subscribers who maintain contact with family and friends in other cities and countries, can now inexpensively call thousands of miles from Moscow. "Ruble" tariff "MegaFon" will save all seriously, not denying themselves in an active dialogue on a cell phone.
Pay for mobile communications at the rate of "ruble" it's best single card MegaFon denominated in rubles, which is available today in a wide trading network. So, the card face value of 300 rubles - is 300 minutes of calls within the network, or an hour long distance calls, not counting any number of free calls with the tariff and services. You can also pay cash via cash or by card LITE.
Know the "ruble" in comparison
Synonyms of the word "paste" sounded enough. Now let's see whether it became "in your mouth sweet." Below - our table of the main parameters of the new tariff, associated with the parameters of the old-timers of the market.Selection rates for comparison is obvious enough: in order not to compare the "bulldog with a rhinoceros," we have put in the plate fees with a pronounced difference in the cost of on-net and urban challenges. Declared cheap vnutriset in Rublov caused this choice. In no way do not claim the title of "ultimate truth", anyone can (and this we strongly recommend them!) Print plate and substitute in its respective rates of MTS and / or according to their profile Beeline mobile communication.
The figures given in the usual "classical" style: standard units (U.S. dollars), excluding VAT, the dollar / ruble taken as 27.50. Rounding - up to ten cents.
| Ruble, MegaFon | Simply, MegaFon | O'Layt, MegaFon | B + Time, Beeline | Jeans 007, MTS | |
| Term of payment | is | conditionally | is | No | No |
| Per second billing from the second minute | No | No | No | is | is |
| Outgoing vnutriset | 0,031 | 0,091 | 0,025 | 0,11 | 0,07 |
| Outgoing to other mobile networks (Federal Room) | 0,153 | 0,091 | 0,025 | 0,22 | 0,25 |
| Outgoing rates for MGTS | 0,153 | 0.137 / 0.091 * | 0,191 | 0,22 | 0,25 |
| Outgoing on the mountains.Moscow-area numbers | 0,153 | 0.137 / 0.091 * | 0,191 | 0,22 | 0,16 |
| Outgoing long-distance, Russia | 0,153 | 0,367 | 0,191 | 0,57-0,77 | 0,66-0,76 |
| Outgoing international (Europe, U.S., Canada) | 0,224 | 0,615 | 0,191 | 1,56-2,36 | 1,56-2,11 |
| Non tariffing interval (5 seconds) for outgoing | is | is | No | No | No |
| Net incoming | 0 | 0 | 0.01 (MSK) | 0 | 0 |
| Incoming from other mobile networks (Federal Room) | 0 | 0 | 0.01 (MSK) | 0 | 0 |
| Other incoming | 0,153 | 0.137 / 0.091 * | 0,191 | 0,22 | 0,25 |
| Non tariffing interval (5 seconds) for incoming | is | is | No | is | is |
| Cost of SMS-messages | 0,031 | 0,0465 | 0,025 | 0,05 | 0,06 |
| Favorite numbers (50% discount) | ?***** | is **** | No | is | No |
| GPRS | is | is | is | is | No |
| Possible discounts / bonuses | No | No | No | 3-15% ** | Shares *** |
* When connecting services "Just Selection" (connection fee - 99 rub. A one-off / lump sum)
** The bonus amount depends on the profile of payment for mobile services
*** Multiple discount / shares primarily to increase the subscriber base of MTS. Operate a relatively short period of time and / or represent a one-time "bonus" of $ 1 - $ 2 per account per month for a certain period. As a rule, only to re-connect subscribers
**** Theoretically discount on a "favorite number" (1,5 times) exists, but the practical meaning is completely lost after tuning of this tariff: in TP just "all local incoming and outgoing calls automatically become the" favorite "after making one-time payment at a rate of 99 rubles.
Small and big tricks
The table is conditional enough, the actual numbers of communication costs depend on many additional factors.For example, the lack of per second billing from the second minute of the "ruble" can increase the average cost of 15-20%, but only in case of systematic phone calls lasting a little over a minute. On the other hand, the absolute transparency of the ruble-denominated tariffs MegaFon leaves no room for any additional nakrutok, conversions and other tweaks. By purchasing a "single card" Megaphone for $ 100, we still get the account is $ 100 and a penny less. And what we see our competitors? Leave alone a meaningful "exchange rate of + 1% (although it is not clear, why pay that same 1%) and look at the next stall: the card in denominations of $ 5 is sold for 150-180 rubles depending on the greed of the seller, time of day and position of the moon in the sky. In this case the price of minutes of local calls in the same BeeLine jumps from 22 to 25-26 cents (VAT!), But how many thought about it? Ostochertevshie additional "fees" of any companies and firmochek - a separate issue. Putting $ 100 on account with MTS, we are often really "put" 94.79, which in addition then converted it was not on the rate of CB. As a result, the actual price increases minute, although this growth and we do not notice, because put money / buy a map today, and talk / spend tomorrow.What everyone should know
In this case - every potential buyer Rublov boxes:- The recommended selling price is 90 rubles. For a sum of 100 rubles. on the starting sheet.
- Transitions from TA TA only possible within the "ruble zone" (from the ruble to Simple and back), the cost of migration - 30 rubles.
- Non tariffing 5 seconds. threshold for outgoing calls - good that it makes sense to love and appreciate a little in any of the operators kept the guard interval.
- Validity of payments in Rublov equal to those in other "Light", avtoprodleniya deadlines for each pay phone (as is done in the "Simple") are not provided.
- Calls to a mobile abonsluzhbu paid (1 rub.) - Discuss the issues from a landline, and ask for the balance through * 102 #
Summary
Materialization of the "ruble" fits into a coherent tariff policy today MegaFon-Moscow. At this rate should not be seen as substitutes for not very successful "Just", but rather the heir O'Layta (see price-net minutes and SMS). Special miracles and unexpected gifts from the new TAs not to be expected - and they do not. History, general trends and possible prospects "tarifostroeniya in MegaFon, we will discuss separately in the near future. As for the "ruble":- Go to Russia's "unconditional unity and pricing VAT is an important advantage and a good example of the competition. And most importantly - to simplify calculations and allow consumers to avoid additional hidden costs.
- Fare-oriented talker.Spending on mobile communication 10-15 dollars a year better look at the offers of other operators, spent 3.7 dollars a month can go "just."
- Rates balanced: as compared with O'Laytom cheaper local calls has risen in price in exchange for calls to mobiles on other networks.
- Cheap long distance and international minutes, when calling on Russia - a record cost.
- Vnutriset cheap and cheap SMS - does not raise the price of steel, retained almost O'Laytovskie.
- Affordable price starter kit.