Tariff "Communicator": Evil April Fool's joke MegaFon?

Tariff initiatives MegaFon-Moscow - downright did not dry up the source of quiet joy of the journalist, there's always something to talk about. Description fare until we look here, most likely today, he appears in the list of available fares. This TA much puzzling. I remember the grocery store since the developed socialism and the famous "food packages" in which a coveted Bank of condensed milk into a load gave a pack of dried biscuits.

Quote:

Today in Moscow for more than a million Internet users, many of them are familiar with mobile data. MegaFon as a company and a pioneer is always sympathetic to people who are actively interested in and enjoy a variety of technical innovations. Our new tariff is designed specifically for them and for everyone who loves the Internet and non-voice communications, - says Sergey Beshev, Commercial Director of MegaFon-Moscow.

The title "communicator" is not the most easily pronounceable. Could be something simpler to come up with, and that in fact the people themselves to reduce the cacophonous "Comedian." And by the way, how is the famous "uevnye" rabbits in the magician's hat? Really took the ring to move to U.S. Dollars and refuse to "focus", could continue a good thing in all the new tariffs.

"Communicator" MegaFon is positioned as the rate for owners of smartphones and handheld computers, ie aimed primarily for data transmission. However, insert a SIM-card is not prohibited in a normal phone, price per minute is quite democratic. For $ 12 (hereinafter all prices - excluding VAT) offers a full suite of communication services: 100 pcs SMS, 1930 - MMS, 5 MB GPRS Internet and 3 megabytes of GPRS Wap. If you count the cost included in the package of services at standard rates, it looks very tempting - as a useful product for just $ 12! But let's not forget: this fee, ie $ 12 will have to pay anyway. Even if this month by some miracle managed to survive without these all need MMS.

"Who needs it and who it survive?

The inclusion of a package of three megabytes of GPRS Wap traffic looks like a good joke: I can hardly imagine the owner of a PDA or smartphone, actively use the road and at a slower GPRS Wap. Is that temporarily insert a SIM-card in a simple phone his girlfriend and inflate it with fresh pictures and tunes. But 3 MB per month? This is also how often to change the girls, or buy them new phones! 30 MMS per month - still all right, although the presence of a PDA or smart full email-client is also a big question. Okay, MMS is still possible to send all of the same long-suffering girlfriend - let the suffering, just do not care "uplocheno.

So, for $ 12 abonentki we have a faceless, generic set of additional services, such as would be appropriate for all active users. In fact, "all" is too often "nobody" in relation to the needs of a particular subscriber.MegaFon has always been famous for its originality and precise positioning of their proposals, in this case the original is, but the positioning is in doubt. One gets the impression that the developers TA poured into the package a full range of services primarily to justify the monthly fee. Much more logical it would continue to "Communicator" scheme "Individual" and just to oblige User napotreblyat "of any additional services at a reduced price for the same $ 12, willing to buy such fare certainly would have been much greater.

An important negative - a discount of 10-15% on monthly fee with no lock in the "device" is not provided.

"Good" side of the coin

Now for the positive. Positive qualities of the tariff in the eyes do not rush, but on closer examination found. Can be considered "Communicator" as a normal contract rate with attractive prices for voice traffic and preferential rates for GPRS. Quite suitable actively rewriting via SMS and consuming large amounts of GPRS-traffic. And if there is a tendency to send MMS - all wonderful. Another potential target group - active consumers GPRS Wap, we can assume that abonentke "Communicator" GPRS Wap traffic is included in the $ 30.

Pay attention to billing calls: the board is taken only for the connection. Ie for ordinary telephone communication "Communicator" profitable and "First Federal" and "One to One" - a rather unexpected. For subscribers with a balanced traffic (roughly equal inbound and outbound) fare can be a very good solution.

In the comparison table, we did not paint the detail included in the subscription fee extra services solely for reasons of simplicity, the perception of digits.MTS.SMS present as a tariff based on consumption of non-voice services.



Communicator, MegaFon

First Federal, MegaFon

MTS.SMS

License fee

12,00

1,00

0,50

Included in the subscription fee / service

is

No

No

Per second billing from the second minute

is

is

is

Outgoing vnutriset

0,12

0,12

0,10

Outgoing other

0,12

0,12

0,25

Inbox vnutriset

0,00

0,00

0,00

Other incoming

0.12 *

0,12

0,25

Non tariffing interval (5 seconds) for outgoing

No

No

is

GPRS Internet, up to 1 MB

0, 15

0, 19

0.17 **- 0.25

GPRS Wap, per 1 MB

10,24

10,24

6.14 **- 8.19

SMS, apiece

0,05

0,05

0.03 ***- 0.05

MMS, apiece

0,15

0,19

0,30

Possible discounts / bonuses

No

10-15%

15%

* Pay only for the connection, ie per call for up to ~ 31 minutes

** In the night time (from 22:00 to 08:00)

*** If you send over 700 SMS per month ($ 0.04 - from 200 to 700 SMS per month)

Summary

For users of SMS and mobile internet - a perfectly acceptable universal tariff. After the "offset", even just hundreds of SMS and GPRS-traffic in the dry residue, we have about $ 6 monthly fee for the TS-class One to one, but with the cheaper one minute and an attractive price for GPRS-traffic. However, the monthly cost of $ 25 or more "individual" looks much more attractive, especially for the next two months (see below). Active users of mobile Internet, it makes sense to think about "individual" with a subsequent transition to the "Communicator" from 1 June.

Changes in fees Megafon-Moscow from April 1

Ladies and Gentlemen!

We inform you that from 01.04.2005 shall take effect the following changes:

1. For the period from 04/01/2005 to 31/05/2005 (inclusive) for new and existing tariff plan "Solo" is set tariffs for GPRS-Internet services at a rate of $ 0,05 / MB.
2. On 01.06.2005 the tariff for this service to be $ 0.19 / MB.
3. From 04/01/2005 establish a single tariff for GPRS-Internet services at $ 0.19 / MB.
4. Subscribers, who at 31.03 was service connected "GPRS-internet unlimited" package will be connected "GPRS 0,05", which will operate during April and will provide them with the tariff for GPRS-Internet services at a rate of $ 0,05 / MB. From 01/05/2005 GPRS-Internet service will be provided in such subscribers on the same basis ($ 0.19 / MB).
5. Service "GPRS-internet unlimited" 01.04.2005 connect with and will not be provided.