MegaFon "Solo": all genius is simple

New tariff plan "Solo" is absolutely logical in terms of overall marketing strategy MegaFon. Fare is simple, transparent and does not contain nedoskazonnostey / reservations and notes in small print. The operator says honestly: "You are to me - thirty per month, and for this I'll - ...". Let's see what we have at this time.

Into a megaphone pay all

Features of the tariff policy of MegaFon, we have already discussed many times. The central core of all tariff plans - guaranteed monthly payment and the lack of "lethargic" SIM-cards in circulation. As we wrote, "Take a lot of cheap communications, but if you please pay regularly." Do not like it - the market is rich and varied, for the very few speakers have plenty of options from other operators. Simple, in general, the principles and intuitive approach. However, on a billboard slogan "Money come on!" do not hang, the consumer does not understand. That had to play cat and mouse with the terms of payment card renewal, the subscription fee with free minutes, etc.

In "Individual" is finally all done simply and in plain text, description, look here. Paradoxical situation: we are so accustomed to carefully study the footnotes, asterisks in the descriptions and multi-page notes that automatically start looking for a trick where it is not. Even myself MegaFon adds fuel to the fire for its advertising and marketing findings about "indposhiv", "personal style of communication" and "individual approach". Analysts also do not eat their bread for nothing: "MegaFon following basic principles of marketing: the higher the level of diversification of services provided, the higher the demand for these services because the consumer can choose a service package that best meets his needs." Opensource projects, eh ... serious, truly scientific approach, but as a result of reading letters from outraged users questions like "why does not say how many minutes are included in the package?" and in what proportions will be written off service while roaming? ". In fact, everything just like a broom: the subscriber agrees to spend on communication is not less than $ 25 (hereinafter, excluding VAT) per month, this is the minimum that will be written off in any case. Everything! No other additional conditions. Now look at what we offer in exchange for a commitment to spend $ 25 a month (Moscow region).

The main features of the tariff

This tariff plan is the contract (not prepaid) with all its attendant advantages. For example, a complete intranet and international roaming with normal rates for outgoing calls from other countries. Below - the key features of the tariff:

• Subscription fee (fee for "air") is completely absent.
• Direct number is not provided, a promising line about "the cost of changing numbers from the federal to the line" - is likely consequences of a wrong copy / paste when creating a description of the tariff.
• Incoming calls are paid by the scheme "in connection", the standard cutoff at the 30 th minute acts.
• Free incoming from federal mobile in the Moscow region.
• Uniform cost ($ 0.20) a megabyte of GPRS-traffic around the clock.

Compare tsiferki

This tariff plan is classified as universal, without the express "distortions." By the uniqueness of the solution "required payment" (something like we see only in TP Skylink) pick up a pair for comparison is difficult. According to its balance and general characteristics of the "Solo" is closest to the prepaid-fare "just" and contractual "One to One." In Tariff "First Federal" for incoming per minute (per second from the second minute), so it is a sign we have not included. Looking at the figures do not forget the per-minute billing (without posekundki the second minute) in the prepaid-tariff "Simple". Prices are the approximate dollar figure:

	"Solo"	"One to One"	"Just"
Cost of connection	$ 8,0 0	$ 8,0 0	$ 3.00
The minimum payment on connection	40,00	0	0
Monthly fee	0	$ 1.00	0
Required monthly payment	25,00	0	~ 2.00
Cost of outgoing to other networks and MGTS	0,10	0,14	0,09
Cost of outgoing-network	0,10	0,14	0,09
Cost included with MGTS	0.10 (per conn.)	0.14 (per conn.)	0,09
Cost included with the Fed. mobile other networks	0	0.14 (per conn.)	0
The cost of entering the network MegaFon-Moscow	0	0	0
The cost of a single incoming MegaFon	0	0.14 (per conn.)	0,09
"Favorite" number (a discount on calls)	No	is	atavism
Cost of SMS-messages	0,05	0,05	0,045
GPRS-Internet, the price of a megabyte (day / night)	0,20	0,45 / 0,05	0,52
Listening to voice mail	0,05	0,05	0

Conclusions

"Solo" - a smooth, balanced fare with all the benefits and services contracted rates.Suitable for active subscribers, leading a normal life (without night vigils Internet) and medium-normal profile of communication without sharp distortions in the direction of incoming calls. At an average monthly expenditure on the link at least $ 30 a user with such a profile would have to choose between "simple", "First Federal" and "1 to 1.

Summary and Prospects

As we expand and improve coverage in the Moscow region, tariff policy of MegaFon-Moscow will inevitably change. The principle of orientation to paying subscribers and the lack of "dead souls" still remains, but the tariff proposals are becoming more balanced and versatile. In today's work as a network operator is less need to conduct direct marketing in certain market segments, as seen in the history of changing tariffs. "Revolutionary" FIX (Pay only for the connection in both directions) is replaced by FIXLite, O'Layt popular in the near future, too, give way to another tariff (the parameters are unknown). Super-exotic, avant-garde cheapest offer is not worth waiting, the time of "ultralight" is long gone. But the unusual marketing initiatives and decisions - it may very well be.