Accessories: results of the year

Heavy was the year that ended for some companies thinking about all sorts of cuts in all that concerns not the main activity. Someone has focused on cost veshchichki someone, on the contrary, in every way makes a spectacle musical possibilities, and the most interesting thing is that the market at a difficult time there are new names that oh how hard it would have to fight with well-known manufacturers. I decided to build the material as follows: to start to walk on the main trends of the year 2008, and then have a look at the most interesting solutions of different companies. Let's start praying.

Mono

In general, there's absolutely worth noting two things. Firstly, the mono out of expensive segment is becoming more difficult technically, this is to use two microphones, and support profile A2DP, and work together with a pair of telephones or a bunch of "phone plus laptop. We can not say that reduced the price for such supplies, now appear on the market device with almost all these features at a price of up to two thousand rubles in retail.

Second, the strongly growing segment of "a thousand rubles," the companies understand the power of impulse purchases and encourage you to consumers' desire to quickly buy something cheap and cheerful. If earlier, some companies strongly avoided this segment, but now thinking about the image fade into the background - it is necessary to buy. And for that, you can donate anything.

Add more and nothing, except to note that the negative trend - "difficult" mono, which was soon out of the expensive and mid-range pass into the category of ordinary costs of products, provide good voice quality. But while work remains on the same level or fall below the average. Of course, consumers are first and foremost pay attention to the design of accessories, but for many the question "Can I talk to her for three hours a day?" critical. By the time work in 2008, the year of breakthroughs do not, well, about the design can say a lot for a long time. Let us dwell on the fact that the experiments with the appearance of continuing and will not end ever, there have been several remakes of outdated products. In particular, the Motorola H15, Nokia BH215; first continuing series of "folding" headsets, and the second revives the old concept, they say, not everyone wants to demonstrate Thing on the ear, they want to use it so that did not show an additional device.

Stereo

Here I note a couple things: there is finally really tiny thing, it SonyEricsson HBH IS-800, currently she holds the palm of technological superiority. True, we should mention a little time of work and design headphones that will suit not for everyone. The price will be relatively gentle, about a hundred euros, while supplies voice can not. The second remarkable thing - Nokia BH-903 headset, which obkatyvalis many decisions that will be used in future products, and this applies not only accessories. The possibility of rapid charging, you can use lists of calls and make calls directly from your headset - all that's great, as you work. Another issue that the accessory to be very expensive, about seven thousand rubles in retail. And something tells me that the Nokia project BH-902/BH-903 tried, but the masses were not allowed, especially the last one on sale it is extremely difficult to meet.

Also can not help but pay tribute to the headset from Motorola, S9-HD model provides excellent sound quality without changing the hardware component, the next model - S7-HD - is likely to be available or may not get for some reason.Generally, the sound worked not only at Motorola, special technology used and Jabra (BT8030), and Samsung in a number of wireless headsets (though one of them we never see).

But here I must say that if the sound quality, size, progress has, then that's eventually work all the same, without any changes. I can not but commend the efforts of Nokia, the same BH-903 are very well marked - a half-hour charge you get more than six hours.

Columns

Dull segment, which primarily supports Sony Ericsson. True, the suspicion arises: Does not produce much more new accessories of this type to just give their partners and reporters? Successful model can be called MBS-100, a musical ball, an unusual design veshchichki that sounds good and relatively inexpensive cost. Well, if we talk in general about this product category, then the other manufacturers just in case, have a couple of positions in the lineup, but he must be aware that a beautiful thing, which may be a good news reason, will then gather dust for months on the counter . Unit sales and is nothing new, even for extra-making.

Car Accessories

Handsfree device still show low voice quality, "heavy" system still produces and develops only Nokia, others support only at the front line of automotive battery chargers. Perhaps it is worth noting also the efforts of Motorola, was one solution with the ability to broadcast music via Bluetooth from your mobile phone to the car sound system. The rest - a calm, Mire. In addition, to our country are not supplied some interesting things like the Nokia 500, is a traditional car navigator with many features. But at a very high price.

Different differences

Still filled with the accessory market for the iPhone, third-party companies are caught time and to the exit sign models are preparing a huge number of add-ons. Cases of all kinds, films on display, stylus, chargers, cables for computer and so on and so forth. I think it's time to pay attention to the Nokia 5800, any extra thing for it can be potentially need a huge number of our citizens.

In the 2008th year, has not appeared any new trends and categories of goods on that front without much change. Reminded of gloves for work with the iPhone, special joysticks for this unit, extra charger and so on. Perhaps there was another device for which you have released so much useless trinkets. Cook another material in the relevant section of some of these items here.

Since many phones now a standard 3,5 mm jack, many companies have presented models of wired headsets of this type. Rather, there is already difficult to separate headset and earphones - remember the recent models of Motorola. Qualitative gag with a miniature microphone (borrowed from the headset Apple) are suitable not only for mobile phones, they can still be used with a computer and the player. A company Samsung headphones that come with the players (and some phones, I think, too), offers as a separate accessory, along with headphones in the world famous audiofirm. Here it is interesting that in this company many accessories for mobile phones and players are suitable for virtually all the line here to share all the harder.

Gradually disappearing from the market of such a class additions like Bluetooth-GPS-receivers, they are still the lot of the little-known companies, Big Four this area covered, I think. Enhancement, with no prospects.

And now take a look at what we have shown the company this year. The form will be the shortest.

Jabra

At Jabra all the way to the end of the year left a very strong product - BT530, then you and two microphones, and multi-point connection, and A2DP. The latter is characterized so far only for Jabra, a proprietary feature that started with the BT8040. Must say that the BT530 is not another leader, it is positioned as the best in sound quality solution in the lineup. Very well in Russia went BT3030, stereo, like a soldier's medal. Yet none of the headset is not caused so much discussion in the forum, not every phone receive such honor. Since the summer, the company slightly changed packaging, the spring has changed the flagship, it is JX-20. Alas, as I understand it, to become the market the same as what was the JX-10, it failed, although this segment is quite popular. Strong musical experiment - Jabra BT8030, great wireless headphones that can be transformed into a column. By the way, something in the Jabra, seen, imagined, had not been updated musical accessories. There are some interesting budget proposals, but also the middle segment looks extremely well. All too smoothly, without the distortions and exaggerations. This year's representatives already have experienced two presentations (JX-20 and BT530), so that their sincere congratulations.

By the way, about the presentation. At the 2008th celebrated its entry into the market (for the second), the company Southwing, held the first accessory "pressuhu" Motorola. Frankly, the latter did not quite understand the meaning of venture, so it would be better to dedicate the new headsets for some time during the presentation of the phone, and not to make a separate event. Perhaps, in the representation knows more than me about the right PR, so I merely expressed his views and politely silent in anticipation of the reaction.

Motorola

During the year the company got a very good portfolio of headsets, Motorola has become one of the first big players in the market, introducing dvuhmikrofonnuyu system into their mono, such a portfolio has a few. Develops budgetary direction and then the company may be strong - held serious work on the design as well as on the technical component, is currently difficult to find fault with modern products. In addition, evolving musical lineup - four models of different wired headsets, a pair of speakers (some of them very good), wireless stereo headsets are also good. All are, in principle, great, but I want to ask where and when, finally, all that stuff you can buy? Delays in the supply of accessories there are, I think everyone who wants to buy something from Motorola knows what they mean. 'm Talking about the Russian market

But the disadvantages are also there. In my opinion, Motorola is now too expensive accessories, such as wireless mono, budget and medium-sized segments are filled with ill-formed. But everything is fine with musical additions. It remains only to adjust the supply to the delight of fans of the brand.

Nokia

Already the end of the year, but the company still can not get enough, yesterday presented three accessories for mobile phones.This is a music system for home, USB flash drive - 3G modem for a laptop, extra battery charger devices called Nokia Home Music, Nokia Internet Stick CS-1910, Nokia Extra Power DC-11. Most tyazheloprodavaemaya thing - this is the first, as I understand, this is an analogue music system from Logitech, the remaining two are also at a stretch can be called a popular and necessary. By the way, very soon I will tell you about the internet and stick 'charge' detail. Well, let's talk about Home Music after the holidays.

So, this year, Nokia introduced to the public tens of accessories, it covers, headsets of all stripes, memory card, external speakers, automotive devices and so on. Note is the emergence of a new flagship, it's BH-804, in the middle segment is uniquely the best design is the BH-606. In addition, Nokia is not in a hurry with all sorts of innovations such as two microphones and so on, stressing the product design, good voice quality is secondary. Although it too. Special line in the 2008th year are remote controls and wired headsets for music models, they made a lot of all kinds. The same with covers, the Nokia just does not leave the work to outside manufacturers. And probably rightly so. Another year 2008 may be a year of experimenting with the positioning of some products - headset just for women in the form of clips, return to the old in the Nokia BH-215, innovate BH-902/903, the first budget Headset BH-103, twin cables for mobile phones. In general, lots and lots of samples, which then passed the phone. Separately worth noting the similarity of a particular design some stuff with phones like the look developed "guy" way. For example, BH-703 to stupor similar to the repealed Nokia from a recent article about the canceled Eldar models.

Samsung

Samsung accustomed to "ragged" rhythm forming line of accessories, at the end of 2008 seems to be started again shifts to the expansion line. Neither of which sequenced a set of positions can not speak. Basically, these are average costs headset taking just price, but not design or specific experience in functionality. Some representatives of the ruler of year 2009 you will be able to contemplate in the near future, waiting for us and a couple of unusual extras. For example, a small-sized projector. I note that in the year 2009 all probably happen again - the ruler is not to be large, will be added to cases in which a number, a wired headset, most likely, we will be supplying remote controls for music devices (as long as they are only available for our Oriental Brothers). In all other rovnenko nor bad nor good to say nothing special.It is worth noting Samsung SBH-650, which embodies my long-standing requests and prayers to all producers to make a wireless headset-piece no-nonsense, simple in design and functionality. Probably, to some extent I can say to myself thank you for this product (ha ha).

Sony Ericsson

My pain. You leave me. Look, what a paradox. In the Sony Ericsson like to answer the question about the absence of 3,5 mm jack so: it is said, FastPort allows you to use one hole for a variety of needs. And then see how much we all wired headsets in the lineup - choose on taste. Indeed, a set of many, many different and all. But here in Russia, the trouble with deliveries, and already this trouble lasts about a year (I think). That is, buy the original product is extremely difficult. Accordingly, you will not trite to experience the power connector FastPort, unless included with the device will go a qualitative garniturka. Or even talk about (and I say, too) that now with wireless headsets from SE phones sound very good company, they made for each other. One problem - the number of users of wireless headsets is extremely small. Few people are willing to pay thousands of hard-earned two and a half - three for such a toy. Should not be judged on the number of owners in our forums, in fact they really are very few. It is a difficult product to retailers.

This year's lineup was formed very strange. The rapid development of the budget series PV, which suddenly zaimela and medium-sized, and "luxury" products seem to be talking about an effort to get closer to the people. Earlier, the line was very strong and "short", but now we are witnessing an artificial "blow up". There was the sign for the market IS800, but, again, something happens to supply. Separately, I note an incomprehensible desire to please women - a large number of expensive (and therefore trudnoprodavaemyh) covers, female ruler hours (well, it's just dead weight for retail). Whether it suddenly came around and try to catch up on lost time, or just someone thought that the focus groups say the right things, but the lineup now looks very strange. Personally I were purchasing managers with great caution would look at the model presented, there are a couple of "hits", but the rest is suitable only for decoration shops.

Hacked (sort of) the root of such a project as a headset with a GPS, wireless speakers are a great, come play with the creation of noise canceling headphones that are not "under pressure" noise. In principle, correctly, that hacked to pieces for the project is unclear definitions of coordinates, did not enjoy it would demand. What awaits us in the year 2009 - I can only guess at future models have not yet seen.I'd like to believe that someone is someone shake and say: 'Brother, and let us return to the firm and clear line, where virtually every position will have a competitive advantage? "It is not going to do in collaboration with renowned athletes weird covers, which are then impossible to sell? Here's how something like that.

What conclusions can be drawn from all this scribbling? Companies should think about the time of operation. Companies should focus on what will always be demanded by consumers, leaving the magic behind the projects. Companies should think about what else we can offer our customers in order to shake out of them a little bit more money. Third-party companies should look closely at what is popular at the moment, is bought in huge quantities. On the whole year was exciting, and there were things that with a clear conscience I will use to continue.