MMS-broadcast the championship at the MTS: an own goal?

The path of new services to market is often not easy and thorny. Especially when it comes to new, more poorly run-specific operator technology - an unsuccessful attempt to organize the MTS MMS-broadcast matches of European Football Championship is a good example. The desire to profit at the same time "to promote MMS to the masses" is understandable and laudable, but the championship with its spectacular scenes - a good excuse. However, "We wanted the best, but it turned out like always." It's not even in the esteemed company's reputation, hardly the image quality and reliable operator will suffer because of such trifles. Worse, this episode has been very effective anti-advertising the new service, and in the environment itself that neither is the target audience of those few who are interested in MMS-reporting and decided to try this very nebesplatnuyu service.

History of failure

We already wrote about some problems with the delivery of MMS-messages in the MTS network, but by early June, all sort of been established, set up and functioned normally. Therefore, came June 11 on the phone SMS-mailing the proposal to subscribe to MMS-broadcast football match Russia-Spain was received with enthusiasm. Already looking forward to a collection of the most critical moments of the game in the phone - will once again review and discuss with friends over a beer after the match. And just curious to see "live" on the MMS-reporting. Yes, here's the rub: to register a subscription required to send MMS-message to the service number 2255, and sent it by no means wishes. Neither the day nor the next nor the next day.

On the other hand began to come the angry letters from our readers (MTS) with complaints of non-functional in MMS-service. As a result of daily efforts cherished MMS still left on the appointment on June 16, but instead of the promised pictures of acute episodes of the game came the greeting, "Congratulations on the coming holiday of great football and table games with codes of matches and detailed instructions to order other MMS-broadcasts. Somehow, in two copies - probably in compensation for the written off more than two cu At the same time, in fact, everything is over. Attempts to order the translation of the other three games have resulted in additional instances of the greeting, welcome reports never materialized. The result of the experiment: five copies of a list of matches with confused by negligence months, the same greeting with "Happy Holiday" and write-offs with a balance of $ 12. If someone still managed to get on the phone MMS-reporting from the stadium - came to watch, very interesting!

Technology and creativity

We find it difficult to judge the technical problems faced by professionals. Maybe there were too many who want to receive MMS-reports may not be entirely successful modernization of the equipment carried.One thing is clear: MMS-infrastructure was not ready for the declared and otreklamirovannoy shares, and this must be a reason for action - so if the service for commercial exploitation. The second "side of the coin" - the actual multimedia content coverage. MMS format designed specifically for maximum entertainment and attraction information provided. Ill-judged one message received, but his "wet" and unprepared striking. MMS-format capabilities were not used at all: the championship logo and two text files, just "fastened" in the form of attachment to a "blank" MMS-message. Not to mention the error in the text. If in the same way, "decorated" reports for $ 2.25 for things, then it's sad. We understand that the content of the project was done by Inform - Mobil.

It is encouraging that some steps in the right direction are being made, the fact of the appearance of the project "MMS-listening" already says a lot. Let's hope for a speedy resolution of technical problems and the emergence of new interesting services. And we fumble our phlegmatic operators as long as no stop receiving such letters from readers:

"... You write" Modernization of the transfer of MMS has been completed .... "However, as an MTS I can assure you that things are out there. I have a few days trying to get the support of MTS no clear answer, but alas .. . MMS-service is not working, the money for it not written off and messages are not delivered, so I think that to say that upgrading is completed or successful, in my opinion a bit premature. Sincerely, Sirotenko SV "