What is love? Yes, it's Russian figured out that money does not pay! (Ancient anecdote) Suddenly materialized on posters all over Moscow, "Love's free!" at first a little puzzled. That is a bit convoluted appeal on grounds of "family - a social unit, whether an advertisement about" open house "in Moscow brothels ... It turned out - quite a serious marketing campaign BeeLine. Interesting, but very ambiguous.
First, the still-stretching effects of switching to become a famous "Package of three GPRS-services." You can say, prevent and explain the procedures for compulsory transfer of subscribers to the notorious "package" - is still a Russian user until the last moment hoping for a miracle. As usual, no miracle occurred, and gradually all subscribers BeeLine GSM translate into trehdollarovy package. Of course, with consequences for the account (about $ 0.12 per day including VAT). Let the matter take its course with high probability in time learn about the HISTORICAL FACTS come from SMS-messages. Loss of 12 cents, though with difficulty, but you can still survive, and for disabling a package of additional money not taken. Several different relationships can arise from the billing system for those who after January 22 and continued to use GPRS-Internet, and then still has disabled this service and with a clear conscience threw SIM-card in a drawer before the onset of summer season. Package can be connected in this case too, the monthly fee will be properly removed until the exhaustion of the account holder and SIM-card will know about it only inserting the card into the machine and balance inquiry. Find out for sure about the origin of this "phenomenon" could not, but the assumptions made by billing system before connecting the package checks the status of GPRS-services as of January 22 and acts accordingly, not always reacting to the fact that disabling a subscriber service in February. Gradual transfer of subscribers to the "package of three services will be implemented until March, so it is highly recommend an eye on the state of accounts and read incoming SMS-message.
As some consolation may be to please users of a "package" the increased functionality of MMS. According to the company, Ericsson, February 9 Beeline network was put into operation a complete commercial system for processing multimedia messages. Event least: it seems to us that the official launch of the commercial system should be seriously stimulate the establishment of interworking MMS. Well, or at least eliminate a convenient excuse push this work into the indefinite future. Promised "higher productivity and a significant safety margin" plus prospects for implementation of interactive services and support for WAP-browser version 2.0 and higher. And, more importantly for us, it is possible to send MMS up to 100 Kb - if the phone supports receiving and sending messages of this size. It must be noted that despite the stated limitations (30 KB) development of commercial versions of large MMS-messages to 85-90 kb, and beautifully set off earlier, and as to other phones, as well as the addresses of e-mail.With only "but": the server periodically reports NDRs are actually successfully has come down MMS.
Almost two months of love - pure and free ...
Whatever you say, but VimpelCom has built a quality network GSM. Once over it, the poor, not abused! Massive free GPRS-ohm tortured, a free set of BI + tens of thousands of distributed, donation of thirty minutes terrorized, hunted by the Ministry of Communications and the red-hot Gossvyaznadzor burned - nothing helped, the network is still alive and even a very good feel. However, free calls to "Favourite number" - it is something new and daring, totally non-standard notion of marketers. So, for the measly 10 cents per day (fee in the tariff plan "Prime" federal, information about the tariff), the subscriber receives a "Favourite number" free, up to three numbers - for an additional 10 and five - for an additional 20 cents per day (all prices here and are exclusive of VAT). Recall: In contrast to MTS 'favorite number "in the BeeLine can make not only the intra-room, but any number of public telephone network in Moscow and Moscow region. The cost of connection Lovely rooms - from $ 0.5 to $ 2.0, depending on their number. And the cost of replacing a "favorite" on the other - Attention! - Also $ 0.5.
Well, what can I say? Just be glad intelligence marketers in the world knows the joke about the fact that "there comes a fool twice on the same rake, and a clever man finds all carefully, which can only occur". It is not even on the semi-mythical underground call centers (remember about the "Moscow region"); talented Russian people will find a dozen or more ways to use the "gift" for the full program. Possibilities for $ 5 a month for free calls home and to work sincerely rejoice subscribers of other networks, hundreds of Moscow firms two months dramatically cut their spending on mobile communication, an unusually high profits will be sellers of stolen phones on Gorbushka. It is possible that some "interesnenkoe" skorenko bungled Zelenograd yourselfers. The most inexperienced users will pay $ 0,5 (change the "favorite numbers") for an evening of friendly contact with relatives in a distant village, while more "advanced" and did find a way to pay for all calls at the rate of 1 euro / minute, and not even Beeline.
The conclusions are mixed. From a marketing perspective - the course is strong and beautiful. With the development of events conceived scenario BeeLine not only gain a lot of new users, but also significantly improve the quality of the subscriber base. Many thousands of owners of SIM-cards + B move to contract TA with the subscription fee and probably a certain percentage of this TA and will remain, and the doubters new subscribers rather choose BeeLine. Important psychological factor, and the habit of talking for a long time, even with just a few buddies: after the expiration of the shares of people will be another month to get used to new realities. But all this only if the net worth that will endure. If you have any serious disruptions and frequent network busy, and even, God forbid in the early / mid-term review of the action - the situation can be quite the opposite: bought SIM-card for two months "free" will still be up to the last beat of their free calls and 1 April amicably throw it in the card box. But many "old" regularly paying subscribers flee from such service by other operators and more in BeeLine will not return. We'll see how things develop. As the popularity of the shares is no doubt: Help mailbox number with a description of "Free Love" managed to get only the fifth time - mind you, at three o'clock! Quite sincerely wish good luck to BeeLine, but I still remember the doctrine which first experiments on rats, then at the dogs and then at ... (almost wrote "subscriber").