Serious "driving force" to promote MMS-services is considered a shot and then send it to another phone. However, in 2001-2002 the phone with a color display was negligible, with a built-in cameras - even less. Plug external cameras are not pleased: expensive, uncomfortable, impractical. The idea of "Wearing" the camera to the phone failed, and where to send the pictures? One or two in the same fellow enthusiasts? Came up with "clever" move: the message to your phone without MMS support comes in the form wap / web-link where you can go and see the message. This comment has nothing to distort and, in terms of the mass market - absolutely a broken idea. Yes, you can send an MMS to address e-mail, but frankly a weak picture quality rather discredit the new service: if the photo on the handset display looked quite decent, the pictures on the computer screen looked just miserable. Again the "past" - units of keen enthusiasts weather did not, the mass entrainment new features are still not observed.
Mass distribution of phones with color displays and built-in cameras has finally created the necessary prerequisites for the promotion of MMS "the masses", but progress has not happened. There are several reasons. First of all - originally a bad reputation for service: a wretched time any attempts to somehow introduce a new service for many subscribers had the persistent prejudice against MMS. Even more significant - the lack of mutual exchange of MMS-messages between networks of different operators. We have already got used to what to send SMS messages to another phone just dial the number in international format and the message will reach. The fact that MMS-message to another network does not reach, is regarded as nonsense, nothing paid for sending a "multimedia" for a long time user loses interest in this service. Especially because many hobbies SMS-correspondence not think of a "network identity" of their friends and are unlikely to want to bother about this topic in the future. The third serious "defect" - the lack of interesting and necessary MMS-services.Can be repeatedly "shoot what you love" (usually your own face) and send to your friends, but already want something bigger, and friends - too. That would only understand exactly what you want. The technology allows, but manufacturers other tasks, and the operators are more concerned with providing health services. The one that until recently very few people were needed. Vicious circle?
Solutions are! (Loud applause from the delighted audience). But seriously, the required solutions are really starting to emerge - in less than three years after the actual service. But these solutions are offered by third-party content providers, which is quite correct and logical - each must do his own job and not try to "grasp the immensity." A little sad, but very "in the subject," joked a representative of one of our three mobile Feds: "Today we kick-party content providers as we want, and after a year or two they will successfully build us." In the field of data transmission (MMS-a special case) technology and transport are secondary, in the first place still inevitably be content. So all is not hopeless, gradually are descriptive of the long-suffering and MMS. Operators will receive the real incomes of sending messages, software companies will get their payments, but we're - the benefit and enjoyment. Trend was clearly evident in the halls of the 3GSM-Congress in Cannes, and some of the interesting innovations we are happy to tell you, "stay tuned" (c).