Mobile operators worldwide are increasingly faced with the problem of minors' access to information resources and services for adults. " Themselves some minor problems with it do not suffer, but the adult uncles at the company's board - continuous headache. The issue gained urgency and poignancy relatively recently, since before the advent of mobile phones with color displays, integrated cameras and full-featured web / wap browsers on this no one thought much. Although attempts to propose a wap-content and were to search out something more or less specific to black and white display was difficult. Well, or needed a totally unfettered imagination.
Today the question is quite "ripe and zakolosilsya and operating companies have to solve a dual problem: the possibility to protect young users from not specifically designed for their mobile pages / resources and at the same time as facilitating access to resources for adult consumers. Where possible those consumers who go to Wap-Internet with a credit card in their wallet and are willing to pay for such services.
Existing points of view can be reduced to two polar positions, with possible intermediate options:
Pornography, erotica and other such "special page" mobile Internet is deeply hidden away, are not advertised, stumble on them accidentally is almost impossible. The situation is analogous to the usual Internet - specifically looking for anyway doroetsya as a normal user can sit for years in the network and no such notice. And what's so special can be found in the Wap-Web? Leave everything as is and do not bother - the situation is completely under control.
Mobile operators are considering the resources for adult as a primary means of promoting new expensive services and to stimulate new sales are also not cheap phones. Mobile erotica and pornography is converted to a locomotive to promote new technologies, and them - into a means of getting "dirty" money from the trade questionable content.
The truth, as usual, somewhere in the middle.
Rampage of pornography, even in ordinary web with its anonymity somehow managed to curb. Mobile operators in this sense is much easier to control: public companies are sensitive to negative public opinion, and even just criticism of officials immediately reflected in stock prices of the shares. Therefore, Western companies-operators regularly express their sincere willingness to "cooperate" with authorities and the public in this area. Well articulated by David Jarvis (Private Media Group), in his interview to BBC: "The operators want to deal with pornography, but tend to distance themselves from it. They want time and money with high moral standards and moral character." Russian operators have not yet painful maneuvering between the desire to eat fish and save the vertical position of the body - to them on this occasion none of Ministry of Communications did not stick. Even if only in magazines for schoolchildren full of advertising, "nudity" was not observed.
Not far-fetched if the problem is? Agency Strategy Analytics (UK) to examine the economic aspect of this problem and concluded that the current operators only sell ringtones and logos for mobile phones earn more money than all of the mobile porn industry is put together. Although yet to see any logos on it - even in published in reputable journals list "screen savers" sometimes there are um ... The world community is not asleep, and measures have been taken: the UK's largest operators Orange, O2, T-Mobile, Virgin, Vodafone and 3 already announced its agreement with the executive and legislative restrictions, which should come into force later this year. And - this is a surprise! - The sale of phones with Internet access by minors operators will have technical means to restrict access to such devices to pornographic pages on-line casinos and erotic chat rooms.
Russia, as usual, "very slow" - for mobile content, no one is paying attention, including parents and teenagers to underestimate the potential of new technologies. But the technical equipment of cellular networks is improving very quickly. MMS, Wap-collection, "Strawberry" list ... Even small video is already possible to send and receive (good, some phones allow them to shoot). We can not say that very much doing nothing, a good example - a popular "Eye of the people." This resource is intended as a kind of "exhibition" sends to subscribers MMS-photos: peyzazhiki there, the field-plains, all kinds of buttercups, flowers ... Schazzz! "Buttercup-flowers" very soon turned into such "berries" that little nobody seemed. Fit "eye of the people" was renamed to some other people's body. And here the owners of the site did absolutely brilliant knight's move: the ability to view people's "eyes" and other parts of the body was abolished, leaving the site teaser previews-sized crow's eye (and that's what we all about the eyes?). But the possibility remained directly from the website to send vending "eye" in the format of an MMS to a phone - a very a fee, of course.
High technology oblige, and the content of the future "of new interactive services" can only guess. In addition to the huge deposits of "gay pictures" in the Russian wap-internet already settled entire virtual brothels with the prices, color photos of the "commodity", a convenient system of search and the ability to dial a phone number simply Tychkov a vending facility. On the way - a family of services based on subscriber location. From a technical point of view, no problems - it would be appropriate equipment. And it is, the production of eminent Ericsson, already successfully operating in the Megafon network. And so on - fantasize on health. Let's say we pass near the snack bar and automatically get the screen image a tasty hamburger, along with a price tag and the coordinates of the institution. And if it's ... um ... not a burger and a few other "establishment"? Remarkable interactive phone because deep still a price tag to display: a sandwich with a chop, CD-player or a ladies watch ($ 50 for an hour).Even after all and a special MMS-discount coupon will come up with ...
On the other hand, one has to admit: today, advertising a variety of "adult entertainment" except on the walls of the Moscow mayor's office did not hang up. And the mobile Internet than the rest - a drop in the ocean. Although it is highly technologically advanced drop. Won all sorts of phone "service good mood" with calls to 15 rubles per minute almost every other newspaper advertised, do not disable the same because of this, home phone?
On the "slippery" questions are answered by a representative of Megafon-Moscow:
Is the Ostankino Tower in the artistic level of Brazilian soap operas or a political debate? No, she broadcasts a signal. The same deal with mobile operators and ISPs. We are responsible for ensuring that the signal was transmitted from point A to point B with maximum quality. What to watch - a person decides for himself, and bears full responsibility for this.
Today, parents are buying a child a computer or mobile phone, well aware of the existence of "forbidden zones" on the Internet. And, as a rule, take measures to ensure to protect the child from their visit, and not necessarily by the bans. It is a matter of upbringing and the atmosphere in the family.
Own services "for adults" we do not have, and work with content providers is (for example, "Strawberry" with the company CM-Online and the magazine Pent House). This high-quality erotica in the form of MMS-cards, made famous photographer, and are usually not included in the magazine version. To use these services, it is necessary to issue a special subscription. As a rule, children's parents pay phone - and they may choose to block access to any additional services
