MTS decided to "loyalty" of all in a row - carrots and sticks-in-one

Really new and unusual initiative "Mobile Telesystems": contract subscribers to offer valuable discounts (15%) for most services in exchange for loyalty to the beloved operator. And for treason will have to pay - fortunately no blood, but only in money. Take the oath of allegiance or not - it's subscribers, it strictly voluntary. In addition, the subscribers of TP "Jeans", the initiative does not apply. Try to evaluate the attractiveness of the new proposal MTS.

The essence of the action - in the first two sentences of description:

"On April 12, 2004 at the MTS network in Russia all subscribers served, or are connected to the tariff plans MTS.Optima", "MTS.Biznes" or "MTS.VIP" in the offices of integrated services of MTS, the opportunity to receive a discount 15% of all incoming and outgoing local and mobile calls. The condition of getting discounts is the obligation of a subscriber continuously use the services of OJSC "MTS" on the tariff plans "MTS.Optima", "MTS.Biznes" or "MTS.VIP in within 1 year from the date of granting discounts. " (Full text available at http://www.mts.ru/tariffs/discount).

Causes of this exciting program are fairly obvious: performance Churn (churn), the 2003 results of MTS were simply bad, it can be assumed that the results of the first quarter of 2004 did not add the management of MTS optimism. Hence the radical program of loyalty contract subscribers.

15% discount is valid on virtually all local services and mobile services, regardless of the type of contract tariff. At the TA included in the subscription fee increases the number of included minutes (ratio 1.15), minutes of traffic over included free of charge by a factor of 0.85 (15% cheaper). TP is no limit on the reduction of monthly fee by 15%, etc. - Get acquainted with the conditions of granting discounts, please visit the MTS or take a document in MS Word format here. Discount does not apply to the packet data service (GPRS), but the effect on rates for dialup connections (to access web / wap resources-per-minute charge). The minimum term of connection with discount - one year early termination of the contract followed by penalties in the form of payment of some compensation. Examples of fines for some popular calling plans, seebelow in more detail - in the "Terms of discounts."

We were somewhat alarmed by the phase "a condition of obtaining discounts is the obligation of a subscriber continuous use of communication services ..." - do not follow a penalty for random resetting an account? Press service of the MTS in this regard:

Cancellation of a subscription contract is in two cases. Or the subscriber himself came into the office and announced the termination of the contract. Either there was a compulsory lock after more than two months of inactivity (this is the standard condition for contract customers). So that accidental or momentary reset the balance by a fine not threatened.

Another important "but" - you would pay, and when you change the tariff plan. However, in this case, not the entire amount of the fine, but a proportional part of gleaning the mandatory one-year period, "his release" on the originally selected TAs. What in fact is equivalent to charging for replacement of TP. Other "underwater stones" yet has not been noticed, but still urged to carefully examine the Terms and Conditions. Incidentally, this morning the document in its final location (a link to a website MTS) was absent, his place was posted a second instance of the "Declaration on the granting of discounts." It was later removed and the "Application" - hope that this bug is already fixed. Subscribe to participate in the program can now (in person or by facsimile), the discount will take effect from 00:00 hours of the day following the expiration of days from the receipt of "Applications."

Whether to use the MTS proposal to you. 15% discount means serious savings on connection that can not but rejoice. For invariably loyal customers - generally only pluses, except that the TA does not get a free change earlier than a year. Many people connect to the MTS for the first time, too, probably will choose the option to connect at a discount - most of us are connected to the mobile communication network with the hope to never change the phone number and the operator. However, the emergence of a more profitable or simply tempting offers from competitors provokes a transition, it is here that the threat of a fine and must serve as a deterrent. In any case, the MTS initiative is extremely curious, it will be interesting to see the practical results of six months.