In mobile communications in November - one of the toughest periods for marketers. Purchasing activity is reduced in anticipation of bulk purchases of gifts people do not tend to spend a lot. However, the level of sales, support and expectations of customers to heat, because competitors are not asleep and are concerned about exactly the same. At the same time still need to somehow dodge and especially not to spend the strategic reserves of marketing initiatives and "delicious" proposals - all badly need a closer for the New Year gift-excitement. Not a bad option - repack and unpack a fresh ribbon, long-standing tariff, or give potential customers something useful. For a gift best suited free minutes: handy for the holiday greetings on New Year's night. Of course, if such an opportunity - very few mobile phone networks can in this difficult time to resist. Many initiatives are gradually "plow the ground" under New crop of new subscribers, and this is the right approach. Visionary. "
MTS Company in November, "noted" in the market already three notable proposals: "Jeans 007", "Ekslyuziv-federal" and "Super favorite number." About Jeans for on-net calls, we have already mentioned - an interesting rate, stimulating the "closure" of traffic within the network is advantageous for the operator and for certain categories of subscribers. On-net outgoing calls fell by about the same as more expensive outgoing to other operators. "Exclusive" to the federal number for $ 139 without taxes aimed at "heavy", many speakers of subscribers for which there are many tempting offers from other operators, including those from Skylink. It must be noted that the main competitor (BeeLine) a contract with TP no federal number and "Exclusive" from MTS successfully fills a niche market. It should be noted: it is clear that the advertising made only to emphasize the attractive part of the product, but at least for the order, though most melenkimi shaped as letters could still write about "curvature" (Federal Room) of the new "exclusive. Using the phone at this TA as the advertising rates unlikely: large business uses direct numbers, but for a small monthly fee is high fence. Federal facilities MTS relatively rare in advertising, although there are "exclusive" exception. "Exclusive" - at the same time and the first in a public plan with MTS credit form of payment. Connecting to the new unlimited tariff MTS carefully limited (yet?) 31 th December this year - probably want to closely track the dynamics of the connections and look at the behavior of "bezlimitchikov.
Affordable rates with free incoming local calls in the Moscow market still offers only a megaphone.
Service "Super favorite number" is worthy of special mention. It is - sort of the equivalent of "Jeans 007 for contract subscribers. Brilliant advertising maneuver (on-net calls for 1 cent per minute) certainly attracted a lot of, "Super Loved," is indeed very beneficial to the constantly calling for one-to three numbers within the network.Super-love "of up to three can be connected to subscribers by the tariff plans of" Optima ", which was originally positioned as an inexpensive alternative to the TA contract with free minutes of traffic (" Optima Day, Optima Evening "and" Optima Universal "). Comparatively speaking many subscribers the service is profitable, but also the operator of a loser is not: cheap minute with a "favorite" means $ 1.49 (excluding taxes) monthly fee. Cheaper ($ 0.75) - in the Optima wagon, but here for the operation favorite number would have to pay extra each month for $ 0.99, ie as a result of 0.75 0.99 = $ 1.74 (also excluding taxes). Importantly, in this case we are talking about a cheap (operator) internal traffic: unlike Beeline "love" can only be number in the MTS, telephone connection on the side "is not encouraged.
BeeLine approached the issue of New Year presents somewhat differently. Sales - New kits BeeLine GSM PRIME "and" BI + TIME "with the gift to 30 minutes of local traffic. Two conditions: introducing a single payment in the amount of $ 10 and save the current tariff plan - at least until vygovarivaniya free 30 minutes. Advertised a New Year's double set "BI + TIME": all the same, but "cross-pollination" of two SIM-cards have already been implemented (mutual "favorite numbers") and pay 0.60 0.60 = $ 1.20 for their connection is not necessary.
As you see, is not without "Tricks of the Trade: Save on connecting" Favourite number "encourages namely intranet communication. By the way, if you call to grace a "favorite" bonus minutes will be spent exactly the same rate as in the outgoing / incoming MGTS. Particularly economical and simple meticulous subscribers here is something to ponder. And one non-obvious subtlety: when selling a set contract immediately executed (you need your passport), respectively, in the sale of dual-kit requires either the presence of the second caller, or both numbers belong to a single buyer. Ie give the enemy a second set of the set is not recommended - you can run into trouble in the case of the "corral" the balance in a deep negative (eg, international roaming).
Situation with the Moscow Megafon described as a common - the language does not turn. It would seem that the time gap is long gone (especially in the field of mobile communication), but the lack of boxes O'Layt clearly visible. The regular price of 300 rubles. per set with a zero balance on the SIM-card O'Layt could be found, but not always and everywhere. Even in the office of MegaFon. Dealers sell "someone in that much", the proposal sets a $ 3 account for 600 rubles. is no longer considered "rvacheskim.
In the office, customer service offered to ring round dealers and shops Ramstore in which these O'Layty routinely "thrown out" (a term for those who remember the days of socialist deficit). It seems that sets an artificially constrained supply, which is congruent with the company's management of early fulfillment of the plan for new connections. What here gifts - even the promised "bonus" Light (when connected to the TA contract and making an additional $ 10 per account) can "knock out" only a separate and very goal-oriented individuals. Although the validity of the shares - up to 31 December 2003 and officially it like no one has canceled.
However, very peculiar "gift" Megaphone its future subscribers prepared. Want it O'Layt? Please - they are mine! "(C). However, with a telephone in the load, but there are plenty to choose from.
For example, Siemens A35 - very modern, attractive unit. The popular two years ago the model for some $ 84 - than bad? By the way, with the price still all right: the cost of "food set" is $ 10 (300 rubles) above the average market price of this device without connecting. Another option - with Ericsson 520, is also honored and highly respected unit with excellent working GPRS. True, and set price is now $ 113 - for good $ 30 higher than the average market price of the phone. How to survive New Year Megaphone sales surge - is unclear. The optimistic view - as a perekantuetsya, increase network capacity and leave the old prices (including the SMS cents apiece). Pessimistic - to offload the network will be significantly increased rates. The truth, as usual, somewhere in the middle. My personal opinion - will raise the cost of SMS to more reasonable 3 cents (odnotsentovye "were promised up to December 31), and the tariffs will not touch, wait for a real reduction of prices of competitors. Sooner or later, "ustakanilos" - if only enough money for expansion of coverage and capacity expansion of the network.
In mobile communications in November - one of the toughest periods for marketers. Purchasing activity is reduced in anticipation of bulk purchases of gifts people do not tend to spend a lot. However, the level of sales, support and expectations of customers to heat, because competitors are not asleep and are concerned about exactly the same. At the same time still need to somehow dodge and especially not to spend the strategic reserves of marketing initiatives and "delicious" proposals - all badly need a closer for the New Year gift-excitement. Not a bad option - repack and unpack a fresh ribbon, long-standing tariff, or give potential customers something useful. For a gift best suited free minutes: handy for the holiday greetings on New Year's night. Of course, if such an opportunity - very few mobile phone networks can in this difficult time to resist. Many initiatives are gradually "plow the ground" under New crop of new subscribers, and this is the right approach. Visionary. " 
