Jeans 0.07 "- OPTIMAsticheskaya tragedy for contract customers?
Unremarkable semi-winter's day on November 19 was rich in tariff news. "The new motif denim fashion" from MTS - $ 0.07 per minute outgoing call intranet. Without taxes and tariffs from 61 th second. Tariff Plan - "Jeans 0.07" - according to MTS, is a tariff from the category "Never Say" Call ". First impression - a frank step family contract tariff plans, "Optima". Indeed, the previous "hit of the season" from MTS ("super-Jeans") to some extent, competed with the "Optima", but had a very significant drawback - a high price on-net calls. The new "Agency" tariff plan, this "defect" is eliminated - 7 cents ($ 0.12, while charging for the first second) per minute on-net calls is more than a tempting offer. However, the thoughtful study of a new tariff plan, there are ... no, not the issues - rather, an understanding of global policy of the federal operator. At the same time - peaceful calm over contract MTS. No, "super-Jeans and performed by famous kinogeroya clearly does not reach the" optimistic "of tariffs. The reason is simple as jeans: simultaneously with the sharp decrease in the intra-minute MTS raised the cost of outgoing / incoming call on a landline phone to an impressive level of $ 0.45 (per second billing from the beginning of the conversation, with tax). Nearly half a dollar per minute from federal facilities - a major innovation that really worthy "superspy" with enough "super" salary. The other parameters Jeans 0.07 practically does not differ from its popular Super predecessor. But let's not rush to sympathize with a girl protagonist of the new infomercial MTS led to his room to connect to the "zero-zero-seventh" tariff. The appearance of this TA is an absolutely logical way, closing the gap in the line of "denim" tariff plans. By the way, free to move to a new TA MTS can be up to 28 February 2004 inclusive.Preview (prikidochny) analysis:
- In the case of a pronounced "owl" lifestyle (sleep during the day, comes alive late in the afternoon) MTS absolutely contraindicated to go with good old "Jeans-Tonic: the cost of night-on-net calls on this tariff plan is still out of competition.
- If significant numbers of calls during the day to PSTN and mobile handset the other operators' Super-Jeans might be a reasonable solution: a "super-Jeans" such calls are still a half times cheaper (compared to the Jeans 0.07 " )
- Jeans 0.07 "would be very attractive solution for those who communicate mostly with colleagues across the network": a low cost on-net calls successfully compensates for a certain number of expensive calls to PSTN.
- New tariff plan has lost one of the tangible benefits of Super-Jeans "- simplicity and transparency of a single tariff for all calls. In the case of a call for direct Moscow number again have to remember: MTS or other operator?
Observations "in parentheses:
- Analysts have estimated the number of MTS subscribers in the Moscow region until slightly inferior to the number of subscribers of Beeline, it seems that the new tariff plan "imprisoned" by correcting this annoying (to MTS) imbalance.
- According to MTS Jeans number of users is more than 30% of the total subscriber base.In addition to the New Connection "Jeans 0.07" undoubtedly chip away a considerable number of subscribers who are unhappy with the relatively expensive minute chat with colleagues over a network.
- Contract MTS until there is nothing to "jealous": conversations with significant volumes of TA contract in terms of price moments still profitable.
- Subscribers of "Jeans" relatively soon (hopefully) will cease to worry about some of their "inferiority" compared with subscribers Bee +: at the request of Michael Susov MTS plans to "enter service GPRS (General Packet to access the mobile internet) including the tariff plans "Jeans".
- In the Jeans 0.07 "Price minute conversation with the owner of the Moscow phone number is almost twice the price of minutes of calls to the phone in the Moscow region, if it is just a mistake marketers.
- Finally, contract, MTS is not forgotten: closer to the New Year promises new, according to Michael Susov "extremely attractive" offer.
15% discount on monthly fee gives Megaphone contract subscribers. Not all.
On his birthday (2 years on the Moscow market) Megaphone gave myself the first palm tree, a loyal contract subscribers - 15% lifetime discount on the monthly fee.
Usually "gifts" and "surprises" contract subscribers receive the least, it is not surprising: to become known telephone number, habit and just too lazy to create together a kind of barrier loyalty, retention contract subscribers with "their" operator. And, therefore, to spend money on it completely useless - wiser to use appropriated funds to attract new customers or retain pripeydnyh mobile subscribers. It turns out, donated 15% - random generosity birthday? Not at all: discount relies contract subscribers with a one-year experience of staying in a megaphone, and in the absence of locking the phone for two months. Observed a certain logic in the actions of the third GSM-operator: as mentioned earlier, MegaFon subscribers pay each month or ceases to be such. Earlier in full this statement refers only to subscribers of GSM-Light and OLayt, but now and contract subscribers MegaFon receive a strong incentive to promptly pay for the phone, not allowing his blocking.
