Comparison of tariffs - "Jeans" vs "Bee + Line

Thus, MTS introduces already established by other mobile operators tariff system with a mandatory payment within the prescribed period (sometimes called a consumers' hidden subscription fee), as well as per-second billing on one of the options from the family fare tariffs Jeans.

Not understand the reasons for putting tariffs are not held, say, a year ago. In the end, it is not a notorious hot-billing (the MTS is not now), but that came to the kiosk, which sells mobile accessories, consumer choice of two boxes. As a result, millions of dollars swam past the cash registers of MTS, and the guide kept the Olympian calm, pretending that this MTS is not necessary, because there are tariffs, low monthly fee, although the theory is well known that every product a competitor is necessary to oppose their product.

In conferences on cellular periodically say that MTS wants to lure to his "heavy" Bee plyusnikov, ie those subscribers of Beeline, who pronounce more than one $ 10 cards a month.

Verify this hypothesis lies on the surface of dry arithmetic. (The number 13,071 in the left half of the schedule - this fee rate, it is obtained by simple calculation of 12 * 30.5/28. Indeed, it is this will be the average required payment each month. $ 12 - a mandatory payment for 4 weeks. This "little" finesse from the authors fare delights worthy of evaluation "excellent"). The schedules of tariffs Jeans accounted for 10% discount for on-net calls. We begin by considering the tariff, which uses per-second billing with a 61-th second.

Ironic? Graphics 50 \ 50 (50% of calls to the city and 50% in its network), both rates on the right side is practically the same and go hand in hand. The difference is not more than $ 0.5! Another "excellent" to the creators of the tuning rates.

And this despite the fact that the cost of a minute outside of its network in fees Jeans higher than the Bee + Line. MTS argues that the high cost is justified by the best voice quality.

So, as if all the conditions to the subscriber chose the "better services". Indeed, half a dollar for the notorious money - a pittance!

However, there is a certain paradox in that, if we assume an ideal communication quality of the MTS and worn or overloaded network of "business partner", the conversation between subscribers of both operators will still not take place or be interrupted because overall quality of communication is determined by the quality of communication at the interval of the failed link.

Everyone knows that the absolute leader in Moscow in the number of users of tariffs with a hidden abonentkoy was and still is Beeline. Because the consumer makes a choice between operators, there is hardly any sense to rely on the proverbial quality of the MTS, when most of his interlocutors are connected to the Beeline. In this situation, the quality factor when choosing a prepaid package will play a minor role.Consumer, it makes sense to consider the quality of communication only if the majority of the interlocutors use MTS, but where they still take ...

While the reality is that more than half the segment malogovoryaschih "subscribers belong to the Beeline, the graphics are not properly considered 50 \ 50 and B + Line 33 \ 66 (66% of talk time on its network and 33% - the rest) and Jeans 66 \ 33 (33% - its network and 66% - the rest). In this case no connection quality does not save - money gap comes to $ 3 per month, and all potential subscribers flock to the Bee + Line.

However, the MTS with the tariff Jeans have inner reserves. Naturally, no one will enter the price of outgoing / incoming to outgoing Beeline equal to the price at the MTS, however dreamed about users (see chart Jeans 33 \ 66). Most likely, the MTS based on analysis of the number of connections to the January 15, decides to leave free Caller ID. This will enable and graphics align, and maintain firm stance towards the cost of incoming calls from other networks.

However, as seen from the graphs is little reason to switch users of Beeline in MTS as if he had not observed, although advertising sometimes works wonders. At this point we can say only that the MTS has introduced jeans, using it as a mechanism to stop loss and wait for market reaction to the new product. Tactically, MTS operates his favorite method - low-cost on-net calls. As an adjunct uses Caller ID (part of the "light" users, this tool is very useful in order to produce profitable tarifitsiruemyh talking on a cell phone. Admission is, of course, petty, but it saves money). Lower the cost of on-net calls for accelerating the flow of users of MTS is unable, because Jeans will go to the fundamental unit of society - mothers with their dads - happy holders of contracts with "Summer" fare, as well as their tusuyuschiesya at night, Chad, Kojima caring parents bought "Sunny." As a result, MTS will acquire as many subscribers, how many will lose money, and the slogan "Moscow subscribers - at any price" in the MTS is not relevant. MTS is going through a period of rapid regional growth, and therefore the capital required is not so much to lure to his subscribers of Beeline, how to stop the financial losses that occurred due to lack of product, rivaling the Bee +.

Not having a direct opportunity to adjust rates (because in this case violated the contract with the consumer), MTS has used cunning move - "temporary" discount. This approach allows the company to respond flexibly to the evolving situation with the passage of time and, in fact, correct rates, depending on market conditions.

If the MTS by June 30 will move the market prepaid-rate in their favor, then MTS will remove 10% discount for on-net calls.

At Beeline, seems do not understand what a dirty trick, pledged MTS, and the input tariff Jeans responded by dumping on the starter packs. This they do reduce their profits, because the dealer to pay the commission is still necessary, and packs Bee + Line 99rub costs $ 5 will buy "irresponsible" subscribers only "to a reprimand." Then, most likely, Beeline will be forced to remove the fee for ANI to repel an attack by the MTS.

With some delay after the Beeline MTS went to the regions, because the alternative to this process is not, and because everyone under-received now in Moscow and not invested in other regions of the dollar, potentially will result in a tenfold loss. It is in this is the reason for the restructuring Beeline tariff lines, hidden lead to an increase in subscription costs. Thus, forcing the Beeline to take retaliatory action, MTS simultaneously trying to pave a path to its regional leadership.

Now, about the shortcomings of the tariff plan Jeans-61: while seen only one - the price of SMS. It is absolutely unclear why the much-loved "malogovoryaschimi" and thus "mnogoSMSyaschimi" subscribers, MTS has not set parity price. The quality of the network in this case need not be invoked. SMS sent from Beeline no worse. And with the increasing number of users sent SMS, Jeans looks less and less attractive (for 100 sent SMS to lose $ 1.26 - seeThe graphs below, which includes 120 SMS)

Just a couple of lines emphasize the roaming. In the prepaid-tariffs, known author, international roaming, as a rule, are not included in the range of services. Perhaps it is the property of billing platforms or price anonymity prepaid. Because MTS is still no specific hot-billing, and Jeans counted in the same manner as other fees, the MTS without any problem can repeat the idea of ​​Ukrainian UMC http://www.sim-sim.com/ukr/add3.htm - International roaming for maximum roaming prices. Roaming is possible at present on account of some fairly large amount of on and off when the amount in the account falls below the bar. To add even intra-network roaming, registered owner is still needed. It is clear that social class, which focuses on jeans, not so often in the very far abroad, but need to keep in touch with the beaches of Crimea, Bulgaria and Turkey can help customers to spend additional money. Of course, naive to assume that subscribers will actively Jeans calls while roaming, but with the same SMS can also be a good income. Why make their customers buy prepaid local operators?

From an ideological point of view, prevent the addition of Jeans (Jeans remember the slogan - "all at once"), international roaming services may be the concept of sharing brands. But is it clear from the tariff of international roaming service just because others do so commonly?

Now we turn to the one-second billing option: 41-plus cents per second, off-grid! It is clear that the need for this level of prices caused by the relatively low cost intranet seconds. However, this item is the most terrible antiadvertising Jeans! Of course, those who can say a lot of words for 10-15 seconds, and want to enjoy such a tariff. But what about the rest? Why did so to punish the ruble those who need long enough to talk with the city? Recommend using a different rate? Solving the problem is not so obvious, but it exists: you have to significantly reduce the price of the second minute! Then, knowing from the first seconds of conversation, that dialogue drags on, the subscriber will not be hurriedly say: "I'm at work (at home), Call Me," and calmly finished the conversation, perhaps even not much has passed for 60 seconds.

By the way, the thesis of the present per-second, rather than charging potsentovoy (MTS rounds) requires a more convincing campaign than the example given in the press with a two second (!) Phone call. In these volumes do not talk even on prepaid-rates, therefore, such evidence tariff benefits from MTS cause only irritation.

Advertising the brand, which is now running on TV and radio, looks interesting, but it is suspected that the MTS is better to prevent folding stereotypes: "MTS followed by Beeline began to raise prices" and "Jeans are uniquely expensive Bee + Line as jeans minute is 41 cents . Perhaps it makes sense to focus on the destruction of these problems in the bud, and the show is already something more meaningful than a regular analog "Humpbacked Horse." This is better than cure and then with another windmill-style and MTS steal! "