The outgoing year may well be regarded as a milestone by finally entered into force the laws of "all free incoming calls" or CPP (Calling Party Pays - Paying the caller). Actively developing new technologies, all operators of the "big three" engaged in deployment of high speed data EDGE. The number of sold and nominally active SIM-cards in Russia exceeded 100% and continues to grow, and GSM-operators have focused their efforts on expanding its presence in the regions and abroad. By the end of the year there was a long-awaited distribution of licenses for the deployment of third generation networks (3G), we can now talk about the projected timing of launch systems fragments 3G. Another significant event - go to the billing in euro, VAT. In the Moscow region, MegaFon has completely passed the ruble since the first day of January, Beeline chose to do so with caution and gradually (by introducing new ruble TA), the MTS stretched with the transition until the New Year, but now are going to count in U.S. Dollars all existing tariffs. Increasingly falls into the newswires MGTS: no increase in costs, digitization PBX, new services and joint projects with MTS. Dramatically escalated competition on the Moscow market, operators are no longer embarrassed to openly poach each other's subscribers. Interesting year, next, is likely to be boring. Briefly recall the most interesting.
Recent years with falling ARPU as operators in Russia are trying to complicate the tariff plans, so subscribers do not always see hidden fees here and "forgetfulness" in the VAT in the past, and other clever tricks. It would seem that the market is satisfied, the penetration of communication cheerfully passed for 100 percent in Moscow, and the operators have become, if not crystal honestly, do not allow direct consumer fraud. However, the struggle for the leadership can not be bloodless, and MTS, trying to emerge from the crisis, goes to the various tricks that are designed to solve very different problems.
Our traditional review "of misery and woe" that hit the New Year night to millions of mobile users, this time will be scarce. Strange but true: Given the extreme holiday load on the network can confidently speak about the excellent work of all operators. At least in Moscow of serious and long-term problems such as not observed. Even uninteresting. However it is not Christmas "gifts" could not have done, and talk about them.
Our material is about a very specific interpretation of the phrase "buying a set of« RED »c label" New REDaktsiya prices "You get an unlimited period of super soft conditions" can be read here, will not be repeated. Let's talk about the kind of reaction a reputable company in this publication and how this response can take advantage of the subscribers to their advantage. Publishing on Mobile-Review.com has enabled MTS to return the original terms proposed by the company, possibly to protect themselves from further price increases.
About the speakers for mobile phones I've already written so much, that as much horror takes, it is difficult to come up with something new. This is especially true "entry, where I need to somehow catch you so that you read the text to the end and were satisfied and peaceful. Well, the problem is almost unreachable, so just relax, imagine that you just bought a Sony Ericsson K850i with green accents, you still have more money in my wallet (about four thousand), and you look at what would have to buy for your phone .
On February the company "Mobile TeleSystems" published a lengthy document "Basic directions of development of the company in 2007. The full presentation is available here (~ 700 kb), and we briefly examine some interesting aspects that are directly related to tariff and marketing policy in the coming year.
Well, I will not for a long time to talk about the necessity and usefulness of this article for my work, not just once or twice I will refer to it throughout the year for links to articles and podcasts, to communicate with companies and so on. Dear readers, too, I think it will be interesting.