The eleventh of December in the central office of MegaFon press conference was held simultaneously in Moscow and seven other cities in Russia (teleconference). Theme - the first results of introduction of CPP and the immediate prospects of the company.
Exactly one year ago, Corbina Telecom has announced a fairly ambitious plans for mastering the Moscow broadband market. It was promised to gather journalists through the year and show results. We must pay tribute to the leadership of the company: collected and demonstrated. Despite the fact that the results have not all coincided with forecasts of a year ago.
From late November the site bonus program "Malina" suddenly blossomed advertising a new partner - from December this year, Raiffeisen offers its customers a program to get credit card bank. And vice versa: Order in the Raiffeisen credit card "Malina" automatically becomes a member of the same name of the program. Immediately arose foreboding about the fate of a joint project VISA-beebonus ("Archive" and "Rosbank"). Premonitions, unfortunately, is not deceived: widely advertised an expensive project lasted less than two and a half years. However, first things first.
The outgoing year may well be regarded as a milestone by finally entered into force the laws of "all free incoming calls" or CPP (Calling Party Pays - Paying the caller). Actively developing new technologies, all operators of the "big three" engaged in deployment of high speed data EDGE. The number of sold and nominally active SIM-cards in Russia exceeded 100% and continues to grow, and GSM-operators have focused their efforts on expanding its presence in the regions and abroad. By the end of the year there was a long-awaited distribution of licenses for the deployment of third generation networks (3G), we can now talk about the projected timing of launch systems fragments 3G. Another significant event - go to the billing in euro, VAT. In the Moscow region, MegaFon has completely passed the ruble since the first day of January, Beeline chose to do so with caution and gradually (by introducing new ruble TA), the MTS stretched with the transition until the New Year, but now are going to count in U.S. Dollars all existing tariffs. Increasingly falls into the newswires MGTS: no increase in costs, digitization PBX, new services and joint projects with MTS. Dramatically escalated competition on the Moscow market, operators are no longer embarrassed to openly poach each other's subscribers. Interesting year, next, is likely to be boring. Briefly recall the most interesting.
Recent years with falling ARPU as operators in Russia are trying to complicate the tariff plans, so subscribers do not always see hidden fees here and "forgetfulness" in the VAT in the past, and other clever tricks. It would seem that the market is satisfied, the penetration of communication cheerfully passed for 100 percent in Moscow, and the operators have become, if not crystal honestly, do not allow direct consumer fraud. However, the struggle for the leadership can not be bloodless, and MTS, trying to emerge from the crisis, goes to the various tricks that are designed to solve very different problems.
Our traditional review "of misery and woe" that hit the New Year night to millions of mobile users, this time will be scarce. Strange but true: Given the extreme holiday load on the network can confidently speak about the excellent work of all operators. At least in Moscow of serious and long-term problems such as not observed. Even uninteresting. However it is not Christmas "gifts" could not have done, and talk about them.
Our material is about a very specific interpretation of the phrase "buying a set of« RED »c label" New REDaktsiya prices "You get an unlimited period of super soft conditions" can be read here, will not be repeated. Let's talk about the kind of reaction a reputable company in this publication and how this response can take advantage of the subscribers to their advantage. Publishing on Mobile-Review.com has enabled MTS to return the original terms proposed by the company, possibly to protect themselves from further price increases.