The new tariff Beeline "Simply put," continues to bear his name in the masses the idea of affordability, simplicity and soulfulness. Gradually going to a rich collection of ideologically reconciled names tariffs, soon you will not strain the search for simplicity, but simply recombine words: "Talking things," "Easy Step", "easy to say," etc. As the saying goes, keep it simple and to the people you will attract. More from the depths of the unconscious emerges "Simplicity worse than stealing," but this is dangerous goes, one of the competitors may misunderstand and take offense.
Joke-joke, but the rate of "Simply put," Beeline really looks fundamentally new solution and it is a worthy held in his honor, the press conference. The main highlight - all free incoming (including other cellular and fixed phones) with no subscription fees, the second radical innovation - the long-awaited transition to the ruble. Details about the new TA can be viewed on the operator, if it does not - can take the pdf-version on our website. The trouble is that the yield of the new tariff has coincided with a total re-branding Web-site Beeline, resulting in a break there is extremely difficult. Day release of the new rate of interest - not the most opportune moment for a major processing site, such as the tumble it turned out at Beeline.
Goodwill or necessity makes?
We have already written about the prolonged silence of VimpelCom in terms of new tariff proposals. That done, Beeline has decided not to waste your time on small-stock zavlekalochki and set out to kill all at once "hares. And the fact that it is now taking place in the Duma noisy disassembly on "the ruble - the head of everything" - a mere coincidence, nothing more. It seems that the tariff plan "Simply put," was conceived as a sort of killer application: a fundamentally new ruble billing and no less than revolutionary (hmm ...) to the Moscow market of the thesis "all incoming - for free." Options really simplified to the extreme: 2 rubles. 95 kopecks. a uniform price per minute of any (!) local outgoing call, incoming free, no monthly fee, billing in euro, VAT. Everything is clear, transparent and understandable, no hidden costs and VAT, together with the insidious cunning of 1% to the exchange rate. By the way, is not easy to figure 2.95 was born as a result of adding VAT to the simple 2 rubles. 50 kopecks. That in itself is interesting. It can be assumed that the company has not been able to decide on the presentation rate in the format of "all taxes included. Really not an easy step: what if the main competitor of the ruble tariffs will bring (and MTS is likely to make in a week), but the price will show without the VAT?The tariff is the "first sign" of a new line of prepaid-tariff era of free incoming calls. It is hard to take the first step, all the features and bugs will be clearly addressed by competitors. On the other hand, two months before July 1 - an almost perfect positioning time rate: the loss of a wave of free incoming calls tolerable, but the enthusiasm of consumers will gain a lot of new connections.
Now, some interesting but non-obvious details:
- Introduces unusual for the Russian market the concept of "connection fee" - the same 2 rub. 95 kopecks. Valid only for outgoing calls, all local members really honest-free. In other words - the first minute of conversation in any case will cost 5 rubles. 90 kopecks.
- Strictly minute billing.If you believe the analysts, the rejection of the per-second billing from the second minute mean 17-19% rise in profit operator.
- Some increase in GPRS-costs are likely to compensate non-subscriber fee.
- Rejection of earlier traditional Beeline 50% discount for on-net calls, although the possibility of connecting "Lovely rooms" remained.
- Has risen in price by 1 cent SMS-messages - it was quite predictable. May have gone to meet the wishes of MTS subscribers, who have long complained about the topic "Why should Bilaynovtsy pay for SMS us less?"
Place in the list
It is interesting to evaluate the "sharpened" the new tariff under certain target audience. In terms of cu-virtual units: the first minute of any local outgoing call - 18 cents excluding VAT, all subsequent minute to 9 cents, all incoming calls for free. The main competitor (MTS), all clear, the proposed alternative - unlimited communication during the weekend of 65 Russian rubles. Most savers are turned off on Sunday night and on again a week later on Saturday. Of course, do not forget to practice otvykshie week by speaking the speech organs (see the TV commercials).Although with regard to MTS - a share of the market may be lost. The proposed tariff Beeline is constant and is not a time share for Jeans-subscribers have to think about.
Much more interesting phenomenon is the non-commissioned officer's widow (the candidate for the dead - the tariff, "Max" Beeline, the parameters can be viewed on the site or download here) and numerous MegaFon subscribers, loyal to his "Welcome-Detached" with the federal number. Funny, but true: the new tariff Beeline focused primarily on the relatively heavy poaching MegaFon. Is it real? Hard to say. Some progress in abonbazah likely, but radical changes are unlikely to materialize, the business users differ enviable conservatism. Not to mention the need to change rooms. And there, staring, July 1, materializes CPP (Calling Party Pays) and the choice is making.
Profile
The tariff is aimed at medium / lot talker, but is not specific enough. The most that neither is "hit" TA "wrong" hands will be unprofitable, and vice versa. "Simply put" counter-active young people with the mobile profile of communication: these guys do not care about the city outside, and mobile and because they included free of charge. But calls to mobile (both native and foreign network) on six rubles they obviously do not want to. This rate is more suitable as a universal or cottage with a predominance of incoming calls. Although - who knows, today, many subscribers of other operators are paying for outgoing calls to the city a lot more and not worry about the lack of free incoming calls. 18 cents the first minute + to 9 + free all subsequent members of the "Simply put - a very good offer on the market, compared to the prepaid-tariff MTS looks outright dumping. Perfectly fit all sorts of information services, call-centers and multi-channel ad numbers still in this category, consumers had to put up with no small monthly fee. Rate surely chip away a lot of new connections in the month of May - especially given the aggressive advertising campaign. In particular, on a glossy poster in a subway car and could not see the information about the connection fee: Note to "asterisk" not only holds the super-fine print, but it is also deployed at 90 degrees, personally, I could not install (put ?) body in the required reading for posture.One is forced to remember the sly, street billboards MTS with flashing eyes, the phrase "All incoming calls - for free!" and explaining the very fine print about free only from mobile.
Animated zero and connectivity features
The cost of switching to other prepaid-rate - $ 3, excluding VAT. At a press conference particularly highlighted the benefits of "live zero" and in the process of connecting to the tariff failed to fully appreciate all the charm of neubivaemy SIM-card. Even in extreme conditions driven into deep negative balance of phone willingly responded to on-net calls and allow you to communicate with other subscribers of Beeline, the calls from other networks - "The subscriber is temporarily unavailable." Rubel essence of the new tariff is implemented yet not fully: Meeting the USSD-requests come in rubles, the system Prevention of account - is still in U.S.. Look at the contract Bilffise failed, but sooner or later, all these minor flaws will remove and we can watch the new tariffs Beeline in all their splendor of the ruble. Especially because of these very new ruble-denominated tariffs promised at least four of them in the coming months. In other aspects, "rublevizatsii 'case also did not stand still, has already procured denominated prepaid card denominations of 100, 250, 500, 1000 and 3000 rubles.
It seems possible to find out the origin of the slightly mysterious phrase "one-off fee for outgoing calls are charged at the local and long distance outgoing calls and includes the cost of the first three seconds of conversation" in the description of the tariff. A young man in the subscriber service confidently asserted that connection fee (2 p. 95 cop.) Charged in any case, and after the first three seconds of conversation is considered valid and the first minute is billed according to the scheme 2.95 + 2.95 = RR 5 . 90 kopecks. Hear opposite opinions of workers fed up with the AU, insert the SIM-card into the phone and let them judge the switch. Results of test calls:
- Guard interval exists, the connection charge for the call duration less than three seconds will be charged
- During a conversation lasting more than three seconds, set-up fee is charged for all local calls, including calls to phones at Beeline their region.
Another "neskladushka - favorite numbers. In the description of the tariff reads: "As a" favorite "you can choose a phone number Beeline Moscow Region, or phone number public network in Moscow and Moscow region (except for the numbers of networks: MTS, MSS, MegaFon and Sonet). Alas, this is the wrong description, there was a mindless copy / paste. The correct version - "As a" favorite "numbers, you can choose a phone number Beeline Moscow Region." At least so it looks in print version of the tariff description and subscription service is also inclined to this interpretation. Info-sheet with complete description can be found here, the relevant paragraph, we have identified in red. It is no secret that the possibility of "zalyubimivaniya" urban numbers has traditionally been important advantage of Beeline, now on cheap calls to local numbers will have to wean.