Jeans-Universal: continued pervoiyulskogo syndrome?

Unexpected pleasant gift from MTS: no announcements, and other "war" on April 25 with all local incoming calls (including from fixed phones) are declared free. Without any additional stipulations and cunning fine print, the only limitation - the promotional period to 30 June inclusive.

The origin of this unprecedented generosity of the attraction most likely due to successful sales rate "Simply put." It is possible that the final decision about the counter-attack was made on Monday 24 April and then in the morning and twenty-fifth: official information on the MTS site appeared in the afternoon. As usual, the first two or three hours after the announcement of subscription service was not up to date, but it's stuff.

Strange but true: at this time without hard-chore system service activation fee "free incoming with local telephone networks and the accompanying joy in the form of a tributary of the stupor of CCIS and furious acceleration of call-center. Ie decided - did. Fast, beautiful and transparent to the consumer. Whether the change in leadership of the company is beginning to tell, whether the importance of rapid response outweigh the potential financial benefits. Let us not forget the image of the company, which in this case rose to the occasion. However, regardless of the reason the winner turned out to subscribers, competition - a great power!

The action extends only to the tariff plan "Jeans-Universal", with a description of the TA is available on the website operator. In a nutshell: a uniform price of $ 0.16 cents (5 rub. 20 kopecks. Incl. VAT) for all local outgoing calls, per second billing from the second minute. The cost of migration from other TP - $ 3.54 (about 100 rubles.) VAT. Some features of the action:

  • The famous "super-Jeans" in the campaign is not involved, despite their almost identical to the "universal" (the difference is actually only cost long distance). Ie go to "Universal" will in any case. Of traditional one-time free transfer time to forget, the first of January, this feature is only left for the "Tariff Base". Which can be called self-TA only with great reserve: new Jeans-kits are sold in "core" incarnation, the user is prompted to choose the appropriate fare and go at it with this basic semi-finished product.
  • Validity of shares (June 30) suggests the subsequent tuning rate in the light of the widespread transition to the principle of CPP (Calling Party Pays).
  • The tariff "Jeans-Pepsi" automatically becomes a "Universal" with all free incoming on the night of 31 May to 1 June, no special actions are taken is not required. You can go earlier, but have to pay $ 100 and refuse odnotsentovyh SMS before the end of May.
  • The expediency of the transition from TP Jeans-007 "is questionable: it is possible that even after almost inevitable pervoiyulskogo tuning rate will remain the most attractive in terms of prices for long-distance on-net.
  • Do not forget about changing the starting balance ($ 3 instead of $ 5) with the first of April. Still unclear how to behave is not unpacked boxes last year, but in the case of activation with $ 3 on the balance of the money to go to the "Universal" is not enough, will have to report some money in the account. So that the activation of "villa" SIM-card is better not to wait until arrival to the country.

We understand the competing fares in comparison

The new tariff Beeline "Simply put" (see our review) and a promotional "Universal" MTS is very similar. General orientation - the desire to "stake out" the maximum number of users even before the period the mass exodus to the countryside hacienda.A general lack of - in terms of ARPU neradostnye options tariffs, no subscription fees, together with all free incoming transforming these TA ideal choice thrifty gardeners. Significant advantage, "Universal" - unlimited outgoing traffic over the weekend for a reasonable fee. By the way, remember: there are precisely because of the calendar weekends, on holidays tariffication will occur as usual. Below - plaque comparison of some important parameters, the rates are reduced to rubles including VAT at the current rate

Beeline "Simply put," MTS 'universal'
Cost of the 300 100-150
Starting balance 90 82
Tariffing Per minute Per-second with a 2-minute
Minutes of outgoing links 2,95 5,18
Connection fee 2,95 None
SMS-message 1,95 1,94
MMS-message 6,6 6,15
Could attend to complicated calculations to the study of different profiles of communication, but the position of competing tariffs are clear, and some without. Enough to address the key drawbacks - set-up fee (Beeline), dear minute (ITT) and per minute billing (Beeline). Sufficiently close to the truth of the conclusion: if the majority of calls less than a minute profitable "Universal", with an average call duration is closer to two minutes, these TAs approximately equivalent, three minutes or more wins Beeline. When two or three minute conversation basic meaning acquire additional factors: the geographical location of the problem, the number of outgoing SMS (at Beeline have packages), favorite numbers, etc.

Another important factor - stability and predictability. Summer season ends with not 1 July, even the Ministry of Communication here can not do anything. Rate "Simply put" designed by the CPP era and with a fairly high degree of probability will not change after the first of July. In this sense "universal" causes more fear, prudently designated period (June 30) does not add too optimistic.

In general, the choice for the subscriber's profile with a sharp bias towards inbound traffic is a difficult, competitive rates similar in its parameters. In the case of more or less balanced traffic and / or active mobile communication, it makes sense to look at the TP "Mobile" MegaFon, in which minute of outgoing calls will cost three times cheaper. Ideal variant - SIM-cards of two different operators and handset for outgoing and incoming calls, but such withdrawal is not always acceptable.