MTS Jeans-Open: The attraction of unprecedented generosity?

C 5 to October 18, MTS offers its subscribers use prepaid-unlimited incoming calls for quite a ridiculous fee of $ 1.69 ($ 1.9942 from VAT). The proposal is decorated in a temporary action (as usually done in "Jeans"), serving until November 30 inclusive. This action caused a lot of issues, including the two main ones: whether "it works and why it was done?

Information about the campaign can be read on the website of MTS, all contained completely untrue. Let the late on a couple of years and for a period of less than two months, but confirmed his well-known advertising "All incoming calls for free!". Although there are some subtleties that is harmless to consider when connecting.

Price issue

It is no secret that today the rate is "Super Jeans does not belong to the category of most popular among advanced users. Which is quite natural: when a brilliant tariff is physically old and no longer corresponds to market realities. Now for the regular intra-communication in the MTS prefer 007, vacationers willing to use "hot", with its low-cost bond on the weekends. So here: the service is "Open" is connected only to subscribers of the "Super Jeans, a variant of" Super Jeans open "per second billing will be the second minute. Only in this way and not otherwise! The reasons it is easy to guess. Declared a generous $ 1.69 easily and unobtrusively be transformed into real $ 9 a penny, since Dec. 1 event will end at midnight luxury coach turn into a pumpkin (regular Super Jeans). Which would have to be translated into more digestible fare: the transition to the Super Jeans "-" Connection "Open" -> reverse transition to a different tariff = $ 09.07. "And Che, because no extra ten bucks?

Costs can be reduced to almost zero when buying a new box "Super Jeans specifically to rally: $ 5 (starter sheet) minus $ 1.9942 minus $ 3.54 (go to another TA 1 December) = $ 5.5342. Ie taking into account the price of the kit (48 rubles). we totally free incoming communications for nearly two months for 63 rubles 17 kopecks. Negative - another loss of familiar numbers, positive - another subscriber in the exchange statistics of the MTS. We'll have to ring up all the friends / acquaintances with the message "Add my new number, which until November 30 (!!!) you can call from any phone. It is clear that business partners such nonsense is better not to strain, but "Jeans" in general and not focused on business communication.

Connection

As usual, the connect "Jeans open" can be any of three ways: through self-ACCA / ICSA or call into the subscription service.Self-connection is available only to subscribers of the "Super Jeans with a second charging the second minute, the corresponding transition in" Jeans open "menu is available in ICS. Everyone else will have to communicate live with the AU, because after the transfer of the existing TA's Super Jeans "any separate action to change the TP are blocked for the next 30 days. While we must pay tribute to the MTS: after an extensive upgrade subscription service operator answers no longer have to wait for 20-30 minutes, the results of three calls at different times the average waiting time was less than a minute (!!!). Naturally, the transition will require passport details of the owner of the contract. Guaranteed Connection Jeans open "- two days in practice - for several hours.

Potential "ambush": withdrawal from an account of the very $ 1.9942 does not mean the connection of free incoming calls, the interval between these events can range from a couple of minutes to several hours. Indicator of guaranteed connectivity - the appearance of the name TP Jeans open "to the CCIS. Prior to that, the incoming calls will be billed the city, which is absolutely true.

Another unpleasant "trifle" - a system failure takes a number and password. Known bug "advanced" Foris, with whom you just need to accept that. Time is not corrected within a few months of active discussion of the problem, then one can hardly hope for a speedy decision. Treatment is simple: system failure skorenko need to re-enter your phone / access, and 95% of all will be well already at the second attempt. But if you start frantically checked the phone number and password, you can miss a short period of re-entry and the system is once again a non-empty. Few zamorochno, but that's okay, and subscribers have become accustomed. Although the newcomers at first perplexed and even outraged.

Why?

So, why MTS become generous to such a gift to their prepaid-subscribers? Good question whose answer will have to find yourself. Officially voiced version ("to promote tariff Super Jeans") is healthy laughter and we seriously consider. We examine the order of the possible versions.

• Recruit a number of new connections. Although the artificial inflation of the next abonbazy in this case clearly does not pull on the underlying cause. Certainly not without it, but indicative of the fact of the possibility of transition (the absence of binding of a new connection). Besides "obezlimit" there are many well-known number is much more tempting, and many will go this way.
• The long run to increase average revenue per user (ARPU). People are accustomed to call from fixed phones to mobile and to wean from this "harmful" habits will be difficult. A certain number of subscribers November 30 SIM-card throw it in the trash, but most will continue to answer calls, bringing additional revenue to the operator.And some decide to seriously stay with MTS, but think about the transition to a more "heavy" option contract with a less expensive one minute.
• Increase customer loyalty. Fear of wood, but this action is viewed long-awaited turning point in relations between the operator with prepaid-subscriber. Who knows, I do not whether it is the first sign of changing policy blunt twisting statistics to care about improving the quality of abonbazy? In September, MTS "hooked" in Moscow, a record 302 000 SIM-cards (93500 127000 Beeline and MegaFon, the data AC & M), did not alert investors to such unreal, beautiful figures. This assumption says, and the latest initiative in the framework of the whole holding: MTS offer to save $ 25 and free to connect to the internet STREAM (MTU-Intel). Note: in the action does not contain mandatory conditions to connect to the MTS network herd "Vadim" enough to be an active subscriber. Although specifically for such savings to buy SIM-card is also not forbidden.
• Survive the troubled times of autumn with maximum comfort. October-November - a dangerous time, it is the time to market, there are many new attractive offers. And have activated itself "Jeans open" does not flee to a competitor, at least until the end of the promotional period. And there, and a new line of MTS arrives with a "sweetheart" and "practical" prepaid-rates will be plenty to choose from.
• Tie subscribers to a telephone number. Get free incoming caller with their hands to do something about dreams of any operator: will distribute the phone to all your friends / acquaintances and firmly bind ourselves with the specific number and the network. Coming MNP (number portability) may in this case a little podgadit, but prior to 2006 have yet to live.

It is possible that it is actually a lot easier. Russia has already developed a kind of telephone etiquette: calls to mobiles only from mobile. It is unlikely that the traffic-MGTS "Jeans open" for six weeks will fly up to heaven, but to pay five rubles. and a half per minute outgoing subscribers unbuttoned jeans "will be as dear, do not give the same from such a gift? And the role of collector of new connections successfully play a fresh tariff line, which is likely to appear soon after the October 18 - last day join the campaign "Jeans open".