Alas - we have to repeat again. And what can you do if a description and analysis of the new service on our site appears much earlier than the official announcement and presentation? However, monitoring the complete cycle of "live", followed by careful study of samples of finished products must not stay behind the scenes, the benefit is that poizuchat.
Perepihnemsya voice?
Two words about the show "Push - to - Talk" performed by Beeline. Yes, it works. Yes, it works really well - it is absolutely legible and time of delivery of voice messages is measured in seconds, during the repeated demonstration of the service interval between the sending and the reception was on average 1.5 seconds. Two very encouraging fact:
Functionality "Push - to - Talk" does not necessarily require "specially trained" cell phone, is enough to load into the machine corresponding java-applet. The latest handsets specifically allocated for this business + button ad paragraph in the instructions to the phone certainly will warm the soul, but also facilitate the purse, so that policy decisions yet look attractive.
Most of its regional networks BeeLine building itself, which means "voice SMS" the introduction of services are likely to be immediately available across the federal network, which is extremely important: without saving on long distance calling service Push - to - Talk is not very interesting individual user.
For more information - poorly. Terms of putting services into commercial operation - in the best case at the end of this year, the issues of pricing has not yet developed. According to the experience of other countries is likely fixed fee for every click on a notorious Push-ki, as transmitted traffic is negligible (about 1.5 kb) and is completely fit into the guard interval GPRS-session. In addition, the data network is not very predictable and "emulation" of normal conversation in this mode is hardly feasible - a pause may be too high.
Photos in the family album
Let's talk about quality pictures that we kindly print in any office of the Mobile Center or Zoom - Zoom for $ 0.85 + tax, the price includes the cost of sending MMS with a photo to number 013,579. Firstly, sorry for the bad suspicions: color printers, Mitsubishi Electric is really set in the Mobile-Centers and pictures printed on them - quietly, quickly and with very good quality. But with the same success photos can be picked up in one of the studios Zoom - Zoom, which significantly expands its available points. Extra bonus - sent a snapshot of "lies" in a personal photo album subscribers of Beeline, and it can be viewed via the WEB-interface site www.zoomzoom.ru.
Two pictures were taken almost simultaneously, and almost one point: built-in VGA-camera (640x480) mobile phones and digital cameras. On a mobile phone image was transferred via MMS to a server Zum-Zum and printed, the resulting image was scanned at 600 dpi and scaled to approximately match the corresponding section of the digital image. In both cases, the flash is not used, color correction and other tweaks have been applied. Must take into account the inevitable loss of quality when printing a file and then scan the fingerprint.Look and compare, "sweet couple" themselves, but the conclusions are fairly obvious:
VGA-resolution clearly not enough for a presentable photo printing, but as a souvenir or a photo of a unique event - why not? 320x240 version will look very sad and good except for the real enthusiast or if you really want, but the built-in camera any longer.
Specificity of a camera lens - a relatively sharp image center and the periphery is clearly ambiguous. This effect is noticeable and should be considered in the survey.
Color rendering imperfect, although the recording conditions were almost "greenhouse" - powerful halogen lamps. Ie expect to receive an acceptable result can be only in the afternoon on the street or in a very well-lit room.
Built-in megapixel cameras should really help, but there are questions about the size of the files. VGA-resolution images has already come close to the existing 100-KB barrier - larger files there is no way to send as MMS. But it is fixable. Yuri Antonov (Head of Product Management VimpelCom) sees no obstacles in principle to a larger "payload" MMS-messages. The theoretical limit - about 500 KB, ie, global problems should arise.
The rate of MMS users are impressive: for two months (March and April 2004) the number of users of this service has doubled, but in absolute numbers (85,000 subscribers across the federal networks) performance look far less rosy - less than one percent of subscribers enjoys MMS. Apparently, the desire to promote BeeLine MMS-services and leads to a rather humane rates for MMS-photo.
The very small garden I sadila
Independently developed the numerous MMS-service is no operator can not, and it is not necessary - everyone should do their job. However, the additional revenue from the services you want, here and has to turn. Another interested party - manufacturer of network infrastructure, which also need to sell their products. So it is desirable and contribute to the development of modern services, on this very equipment sold. It seems that this simple truth is one of the first realized the Swedish Ericsson corporation and with all Scandinavian thoroughness set about organizing all the support of third-party developers of mobile content. Of course, everybody with open arms and bouquets of flowers are not met: there is competitive selection, coordination, etc. But the prickly cactus-threatening form - just a nice joke, actually working in the Moscow Eriksson charming people, all white, fluffy and thornless. But they overcame the first difficulties of a developer in the future for free has the support and practical help. Serious practical and financial returns from the project is expected in the near future, although even today operators are seriously concerned about the inexorable decline in ARPU in the background of explosive growth in subscriber numbers.
Ericsson Mobility World Programme was launched in the world in 2000, starting in 2002 started work in Russia Test Lab offers developers a variety of local services, from technical consulting to providing opportunities for testing solutions to network infrastructure provider to the real load. In addition, developers can test the latest technology platforms and to try their applications in virtually "battle" conditions. During the existence of the program partners such as Ericsson Mobility World Mobicom, Sibius, Infon, Reaksion, Inform-Mobile, Nikita, CM-Technology, Novosoft, residents and others began to work with Beeline, MTS, Megafon and Russian regional operators.
Several samples of developments could see - really interesting and attractive.For example, highly inspired by a special MMS-template, allowing you to select and send a voice message along with the corresponding animated character who will be the message aloud, "read". In the list contains the hamster, President Bush, beer mugs and anything else. I think that the product is localized for Russia must replenish bright face of Chernomyrdin, a bottle of vodka and something else no less immortal.
Alas - we have to repeat again. And what can you do if a description and analysis of the new service on our site appears much earlier than the official announcement and presentation? However, monitoring the complete cycle of "live", followed by careful study of samples of finished products must not stay behind the scenes, the benefit is that poizuchat. 
