O'Laytovye surprises - not "lopuhnis!

Since yesterday O'Layt-boxes are widely available in the offices of MegaFon-Moscow is priced at $ 30.68, ie, about 890 rubles. SIM-card balance - zero. In yesterday's address list - offices on the Kursk, Sukharev, Paveletskaya in Otradnoe at Izmailovo Park, in Novogireevo and Krasnogvardeyskaya. Specify the actual availability of kits and next to the address you by phone subscription service, they have this information is available. And do not buy "boxes" in tents and on the radio markets at prices 1500-2400 rubles, the money you will surely find better uses.

On the specificity and problem rate O'Layt in MegaFon-Moscow we have already mentioned several times, including a brief analysis of MegaFon-marketing. Recall in a nutshell: this aggressive plan with the elements of price dumping was initially focused on the rapid conquest of the youth mobile market in the Moscow region and its task completed in full. Next start "working" side of the coin: in improving the coverage and improve the overall quality of the network tariff O'Layt was too competitive, ie, been unprofitable for the operator. Most likely, there was a marketing blunder: in MegaFon could count on the fact that MTS and Beeline will gradually reduce tariffs for inter-network calls, and after some time get parity. That is out of MegaFon-Moscow on a working level of quality and coverage would have to coincide with the approximate price equalization. However, this did not happen. MTS and Beeline clearly bet on the absence of expiry dates of payments, its credibility in the market and better coverage - did not reduce prices, limited by the time promotions. As a result, MegaFon had the most correct the situation. Delivery O'Layt-boxes in the distribution network were severely restricted, respectively, immediately are sky rocketed the price of the forward-dealers. And here, contrary to the laws of physics, the O'Layt-medal unexpectedly formed and fully manifested a third party - canned for future use "marketing power of the popular TP.

Prices for boxes of MegaFon did not formally inflated. It was enough to drastically limit the supply - the rest is done the market. Accumulated considerable pent-up demand on the eve of the dead of the summer season had only "click", which was successfully performed yesterday. There is one subtlety: boxes were shipped en masse to offices and not distributors. It was possible to "raise" the prices paid and dramatically increase the supply of dealers, but the effect would have been wrong, retail prices have declined very slowly.What exactly happened in MegaFon with the distributors and how the situation would in the near future, we do not know - in this case, gather information and detailed analysis once, is important to promptly notify readers of Mobile-Review of dramatically changed situation in the Moscow market. Today we have what we have: the lack of fresh supplies to distributors and large-scale simultaneous availability of "boxes" in MegaFon offices.

To some extent the popularity and sky-high prices O'Layt provoked a deficit, the real rate of profit in monetary terms is not necessarily large. Much depends on the user's profile - with whom and how much you talk on the phone. For example, take the rough-primitive model: the subscriber is talking 200 minutes and sends 50 SMS-messages a month. Assume that half of your calls (incoming and outgoing tie) has to mobile phones in the region, other additional services do not count for the sake of simplicity of calculations. In this model, a subscriber profile on the contract MTS Super Jeans would spend about $ 27 per month (excluding VAT) for contract O'Layt - just over $ 21. The difference is six ue, then a buyer O'Layt will actually save money (compared to the super-Jeans) for about six months later. Construct an accurate model of each individual can do for yourself, here - some general conclusions:

• Given the presence of the term of the payments in MegaFon to think about switching to O'Layt only in order to save money (and not the increase of mobile communication) is to attain the level of monthly payments of $ 13-15 for another operator.
• On models with a minimum level of expenditure on mobile communications payback time "investments" of $ 30.68 (starting price O'Layt-set with a zero balance) may take almost a year.
• Already at 75% of calls to mobile phones (25% - on the city) costs for the purchase O'Layt recouped very quickly. The same applies to the fans to actively correspond poredstvom SMS

Additional Information:

Starter packs O'Layt "Beginner" to the phones Ericsson 520 still exist and actually sold for $ 83, ie, very good (albeit slightly outdated) device is actually priced at $ 52. But the "newcomers" with Siemens A35 at a price of $ 59 for the whole set, there are only virtually - in the price lists of MegaFon. Information on prices, "boxes" on the official site www.megafonmoscow.ru at the time of publication did not correspond to reality, there are kits O'Layt "exposed" for eight dollars more - $ 38.35. True, it is difficult to formally complain about: the site listed the price for no longer commercially available kit with a $ 1 bill.