Operators: interesting new items and continued talking

Operators: interesting new items and continued talking Significant tariff innovations recently have not spoiled, more is not very significant events in the category "news". However, some of them want to comment on the other are a direct continuation of the already discussed issues.

MMS as a medium of communication

News occasion - the launch of free service to send MMS from the site of MegaFon-Moscow. Own page to send here, everything is simple, clear and specific additional disclosures are not required. Supported by sending text, pictures and videos in a format 3gp, however if you wish, you can experiment with other types of data. The main thing to remember to change a file extension of jpg and then return the "correct" extension using the File Manager smartphone. You can select a picture from an extensive library (as much as 17 images), you can download photos from your computer. The photo will be automatically handled within the constraints of 100 kb, has a preview mode ready MMS-ki. Very pleased with the opportunity to write directly on the image any good, good and eternal. Well, or put a date - someone like that. You can send text, not much, but a lot just to have enough imagination to (I think) 1000 characters with spaces. There are some restrictions. The total size of the MMS should not exceed 100 KB, you can only send one photo at a time, messages are delivered only to telephone subscribers MegaFon-Moscow.

None of the supernova and the original is not invented, similar services are fairly common in other regions for different operators. Natural "limitation" of working a choice of strictly defined DEF-codes, although it may get lucky: the Moscow SIM-card in the code 910 free MMS with a regional site of MTS revenues. The lack of such services in the Moscow region is quite understandable: the high concentration of technologically "advanced" subscribers, plus the willingness of many to pay for sending MMS. Therefore, the initiative MegaFon's important for us: a step is made, and sooner or later, other operators will follow suit.

Coincidence or not, but on the evening news announcement about sending free MMS from the site MegaFon MTS phone came a reminder of the existence of service MMS («Share your emotions! Send MMS!»). It looks like a mass mailing, as MMS-service often use it with these SIM-card + phone, and kind of remind to anything. But in this case, the MTS to complain about the tariff RED Text allows you to send MMS for quite a comfortable price.

Operators: interesting new items and continued talking

Credit - a thin piece

A month ago we wrote about the new lending initiatives, Beeline and MTS. Surely all drew attention to the wording "postpaid system" in the advertising of Beeline, was it worth while to confuse the people of obscure words? Honestly, I thought of the desire of the operator slightly to hedge: to re-connect subscribers "credit" as such, strictly speaking, is not within the first couple of months the subscriber experience (required deposit). On this occasion, asked a question, in fact, everything was much simpler. As explained by our Marketing Director Oksana Belyaeva, the company did not want to "communicate" with the very word "credit", as in humans, the term immediately conjures a cannibalistic percent. Well, let them be postpaid, there are words and worse.By the time the new credit line in the Beeline threatened to carry out large-scale modernization and setting Amdocs billing and seems to promise fulfilled: the other day with wonder found in the bill a penalty of 1 rub. 14 kopecks. for a couple of days overdue payment. It is clear that the Treaty for it all spelled out, but for many years in action never seen before.

MTS connection service "credit" goes on, advertising works. Responding to our question, President Leonid Melamed said confidently that subscribers wishing to take this opportunity to care less for 300 rubles, will be "heavy contract" in statistical reports. And even after repeated this explanation Vice President Mikheil Shamolina that the concept of credit / advance / prepaid in the current conditions are close enough, the statistical division of categories into a formality, and serious attention paid to these statistics is not necessary. It was not without surprises: as it turned out, many customers experienced a service "credit" hooked up without a 300-ruble-denominated bonds, probation, and even without notice. So to speak, in order to encourage. The trouble is that some do not follow the balance of all: to lock the phone - put on by money and talk further. Accordingly, having gone as usual to zero (and in fact now in the minus 300 rub.), Add to the expense of a few hundred rubles, and can not understand why the phone does not want to disengage. Opportunity to go for 300 rubles minus - good thing, but as it turns out, need not all.

Investigative experiment was conducted with the credit form of payment in MegaFon-Moscow. He went into the office and asked how to go to the credit form of payment. Asked "you about it called?" Heard "No", slightly surprised, but the application form issued, warning that the matter will be considered for some time. A week later, phoned my dear girl, congratulations to the translation and said that now would personally look after me. Credit limit established at $ 300, deadline to pay the bill - a month from the date of issue. In the service guide outwardly nothing has changed, except that the list of connected services came the line "free shipping courier account. Current state of balance and dynamics of spending money is still available. Complete opposite of "specially trained" Billing Beeline, which looks at the subscriber by a "black box", is output only the remainder included in the TA minutes, and they reluctantly and late at night. Credit limit Beeline also have, but you will be called only after much persuasion. Ie Ideology credit billing Beeline - maximum peace of mind subscriber: paying bills, talk quietly and not bother with any nonsense type of the current state of balance. In the case of approximation to the Bracket credit limit themselves call and asked to put money into the account.

With a credit form of payment in MegaFon, too, was not without fly in the ointment: it turns out, the transition to a loan program MegaFon-Bonus is disabled, and the accumulated bonus points are credited to the account. Further, as a compensation offer 5% discounts on telecommunications services. Unpleasant feature about which is better to know in advance as "purchased" for bonuses to special discounts are much more attractive than the usual five per cent discount.

Direct numbers - "everybody is dancing?

Our recent publication about the renewal of tripartite agreements on the use of direct numbers Comstar has brought a number of interesting letters. Users direct numbers served out of turn, but as we had expected, formed a queue of those who go out of turn. About how to proceed with the "refuseniks" from direct numbers and who came for re-registration, workers in offices not yet aware, we - too. Positive news - double rooms directly in the code 985 can not take away, the negative - are threatening to continue to serve at a price contract with a direct number. A quote from the letter:

"Today I was in the MTC, wrote a statement on the refusal of a direct number. In the federal code 985 had promised not to take away. Explained by the possibility of saving rates in the code 985 that Comstar profitable 495 number in the code at all to withdraw from circulation the direct numbers of MTS and install someone as steady. Statement promised to carry out only towards the end of June, so that number could still pick up.About the use of "federal" rate for room 985 in the code until they know nothing, may have to sit on the "forward" rate, even without a direct number. "

It is worth recalling that the MTS rents numbering capacity not only for Comstar. Apparently, the same procedure in the near future and expects others direct numbers. Naturally we are interested in the question of the subsequent distribution of subscription fees, yet they are two and a quarter million dollars a month. As we said Leonid Melamed, the statistics, this handling fee will be counted as income from subscribers, and payments to Comstar for the rental of rooms are made separately. Ie now charged $ 6.10 monthly fee a positive impact on ARPU those owners direct numbers, which prior to renewal to pay for incoming (in the sense "for the redirection") smaller amounts.

Saito-rebranding

In May, sites of operators MegaFon and MTS has once again changed shape. Discuss the increase (or vice versa) visual appeal will not, as the saying goes, "the taste and color ...." Yes, and still get used to it sooner or later, will not denemsya. Although a bit "annoying" growing with each "site-re-branding" the area of ​​advertising. Of course, at the expense of functionality. Interesting to look at changes in the section "Rates" are functionally important appearance.

Operators: interesting new items and continued talking
As a starting point we take the Beeline website, which now can be regarded as "longevity". To put it bluntly: in terms of overall perception of the information and functionality of the solution not the best. Not pleased with the simple enumeration of all the little speakers names in the header, to be guided in numerous tariff proposals difficult. Helps out a long column with short "summary", but the middle of this entertaining read-read before you begin to forget the beginning. And for getting to a page with a list of tariff "summary" to further press the "All rates", since at the entrance to the section "Rates" we can see only vague cap with a list of names and big, very big ad.

Operators: interesting new items and continued talking
The site is easier to navigate MegaFon, contract and prepaid-rates in a separate group. Also present a short "summary", but with pictures, I suppose, for those who find it difficult to navigate in text descriptions. Honestly, the previous version of the site attracted more and more functional look.

Operators: interesting new items and continued talking
Section "Rates" at the site of MTS rebuilt completely, and this time successfully. Absolutely the right approach: a list of tariffs is structured not on technical grounds (advance / prepaid), but on the basis of the possible user queries. Ie launched a description of the structure of face-to-person "and his needs, great. For well-oriented in the tariff proposals, this structure may seem superfluous, but for the average consumer choice, of course, become easier. Although a thoughtful comparison does not hurt in any way. For example, not everyone would think that for calls to other network operators may not be optimal tariff heading with unpronounceable name of "LOVE POSMSIT.