When the master of Monster Cables have decided on a daring marketing project with musician Dr.Dre and the company hardly anyone suspect that this will evolve into. Resulted in the wildly popular by Dr.Dre headphones in the U.S.. Made it safely. Won, I think, is all. Up to the fact that the most famous model - overhead Beats - know almost everyone Gadget. Lighted in the top ten clips. Made a special version of one copy for some of the performers. In general, the marketing noise is great.