Not so long ago we wrote about the open rate "Mobile pensioner." We talked, among other things, an active "hilling" of individual market segments in terms of saturation SIM-cards in the Moscow region. With all the retirees are more or less clear, indeed many interested. And the fare is not bad, for it can be and limp to the office with a pension certificate. But "Children First" in the narrow concept of market segmentation does not really fit. Although the formal attributes (name) seems to be.