Slightly mechanically did not finish "... and who's live?" In the title, so a very specific attitude to any advertising, "good and different." Main novelty of media project Beeline is that ... there is nothing fundamentally new, all in one form or another, we were and continue to take place. A principal difference lies in the attempt to streamline promotional activities, organize and deliver, so to speak, on an industrial basis. With all the attendant outsourcing, research, serious business cases and other indispensable attributes the development budget in a solid company.