Official announcement of the launch I-Mode in the MTS network took place on September 14, at the same time on sale there and the telephone. As an anticipatory publication, an article appeared Basil Kuzicheva, Development Director of MegaFon-Moscow ", which is on the run I-Mode in the Russian reality puts an end and in the process a little promoted innovation in MegaFon. You can read the material here. From the perspective of business ethics publication of such material against competitors is only possible on the company's internal resources (intranet is generally a collection of such harsh sentences and correctly configured for each company). But the mass mailing of articles to all the journalists looks extremely questionable move and shows that the launch of services still Megaphone touched a nerve. Voluntarily or involuntarily, but the material Kuzicheva caused a storm of debate, which in all its glory manifested themselves as supporters of the technology and its opponents. Especially taking a little time to reflect on the arguments on both sides, forced to admit that there is a rational core, and there, and there, but vce fixated on the technology itself and not pay attention to how I-Mode will be fed a normal user. After all, those who discusses i-mode today, wittingly or unwittingly are relevant to the field of mobile communications and the same article Kuzicheva aimed at a professional audience, or a keen interest in communication. However, to see the hot debate is enough to go into cells, where the whole spectrum of opinions.