"Sky Link" in Russia: the change of image and the shift to non-voice services

"Sky Link" in Russia: the change of image and the shift to non-voice services C shift to the principle of CPP (Calling Party Pays - CPP) and all the free incoming calls to the company "Skylink" was in a difficult situation. The traditional perception of the market operator - especially relatively cheap unlimited connection. For which many users were willing to put up with a number of disadvantages: in fact, a complete lack of international roaming very poor selection of expensive terminals, problems with coverage outside of Moscow and Moscow region. With the advent of a heavy fee for interconnect (95 cents per minute) to focus on this category of consumers has been difficult, as subscribers of Sky Link's talk on the phone is traditionally a lot more often and call themselves than accept incoming calls. Which inevitably reduces the profitability of "heavy" a lot of speaking subscribers.