Recent years with falling ARPU as operators in Russia are trying to complicate the tariff plans, so subscribers do not always see hidden fees here and "forgetfulness" in the VAT in the past, and other clever tricks. It would seem that the market is satisfied, the penetration of communication cheerfully passed for 100 percent in Moscow, and the operators have become, if not crystal honestly, do not allow direct consumer fraud. However, the struggle for the leadership can not be bloodless, and MTS, trying to emerge from the crisis, goes to the various tricks that are designed to solve very different problems.