Despite the cool weather, the Moscow Summer 2004 may well be regarded as hot, at least in the field of competition for mobile subscribers. Summer Season is about to begin, and with it a global marketing lull, "land of nod" to mid-August, and even up to the September. At the end of the first decade of June is usually possible to sum up preliminary results of the pre-summer marketing initiatives and advertising campaigns, but not so simple. Summer maneuvers MTS and MegaFon Moscow market can be considered valid, but the symmetrical response BeeLine we have not seen. The logic of events forces us to assume some surprises coming in the near future. Let's try to assess the situation and predict possible steps Vimpelcom - unless, of course, those will materialize. In any case, to come soon, the maximum per week. The more interesting play "guessing". |
Looking for the right "box": It's cold ... warmer ... hot?
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