The path of new services to market is often not easy and thorny. Especially when it comes to new, more poorly run-specific operator technology - an unsuccessful attempt to organize the MTS MMS-broadcast matches of European Football Championship is a good example. The desire to profit at the same time "to promote MMS to the masses" is understandable and laudable, but the championship with its spectacular scenes - a good excuse. However, "We wanted the best, but it turned out like always." It's not even in the esteemed company's reputation, hardly the image quality and reliable operator will suffer because of such trifles. Worse, this episode has been very effective anti-advertising the new service, and in the environment itself that neither is the target audience of those few who are interested in MMS-reporting and decided to try this very nebesplatnuyu service.