It is no secret that the emergence of some new services in one network is a powerful stimulus introduction of something like our competitors. Especially when the 'pathfinder' spared no money on advertising, and subscribers of other networks are beginning to ask hard questions of their contact center employees. C October 10 service "Live zero" (the ability to receive incoming calls to a phone number with a zero balance) is already working in several regional segments of the MTS network. It is likely that in the very near future this service will be launched in the Moscow region.