What a magic figure that? Began with a 15 percent discount on monthly fee Megaphone, recently my 15-percent project organized by the MTS. Now it looks like some kind of bonus scheme for all with the same long-suffering 15 per cent going to implement the Beeline. Official information from the press service of VimpelCom was not available (though the fact reluctantly confirmed), but a certain amount of circumstantial evidence was collected. Try to analyze the extracted information (albeit incomplete), and simultaneously compare the planned scheme to encourage loyal subscribers with existing programs from other operators. Although even the most cursory glance suggests an important conclusion: The program is clearly Beeline "sharpened" enticement to his foreign and loyalty of their most mobile subscribers. Under the "mobile" in this case refers to easily migrate customers prepaid-boxes.