On Tuesday, Apple reported its results for the fourth fiscal quarter and the same day came the announcement of an entire placer novelties. Quite unexpectedly, considering the fact that earlier in the day of the report, no new device did not appear. Most likely, the reason is simple - on the background of optimistic results reinforce the impression of the announcement of new products. Interesting approach is probably in the Apple emulated by such a method of pressure not only on the minds of analysts of all stripes, but also consumers.