To begin, I would like to quote the press release with exposure to the quarter:
"Apple today announced financial results for the fourth quarter of fiscal 2009 ended September 26, 2009 revenues totaled 9.87 billion and net quarterly profit - 1.67 billion dollars, or 1.82 per diluted share. The company's earnings over the same quarter last year totaled 7.9 billion and net quarterly profit - 1.14 billion dollars, or 1.26 per diluted share. Gross margin was 36.6 percent, which exceeds the profit for the same quarter last year (34.7 percent). International sales accounted for 46 percent of the quarter's revenue.
In accordance with generally accepted accounting principles (GAAP), the company determines earnings and the cost of sold the iPhone and Apple TV on the basis of their economic life. Recorded in accordance with GAAP data on sales and production costs do not include accounting support, data non-GAAP * for the quarter amounted to 12.25 billion dollars "adjusted sales" and 2.85 billion dollars, "adjusted net income."
For the quarter, Apple sold 3.05 million computers Macintosh - 17 percent more than in the corresponding quarter last year. The company sold 10.2 million players, iPod - 8 per cent less than in the corresponding quarter last year. Quarterly iPhone sales were 7.4 million units, up 7 percent more than in the corresponding quarter last year.
"We are shocked by the results of the maximum sales of Mac computers and the iPhone compared to any other previous quarter - said Steve Jobs, CEO Apple. - We have an excellent line of products before the festive season and really great new items in the reserve in 2010.
"We are very pleased with our results for the fourth quarter and overall for the year 2009 - said Peter Oppenheimer, CFO of Apple. - For the full year we increased revenue by 12 percent and net profit by 18 percent, and all that - in an extremely difficult time. Approaching the first quarter of fiscal 2010, we anticipate that revenue will be from 11.3 to 11.6 billion and diluted earnings per share will amount to 1,70-1,78 dollar. "
All is well with the iPhone, laptops, not all great with the player - iPod sales have fallen, compared with the fourth quarter of last year. This is predictable, with a line of iPod in the end have to do something to address the fall due to a decrease of interest in this class of devices in general. Perhaps the new iPod Nano, Touch will be able to rectify this situation, we'll see. In any case, so the positive result of the fourth quarter deserve at least respect, as a maximum - scornful glance at the competition. It's not even crazy Christmas months, it was the worst time for sales (I mean the fiscal fourth quarter). And yet, even with the iPhone picture is very positive, not to mention the sales of notebook computers. In this light, the words of Steve Jobs about the excellent range of products before the festive season, look not only an excellent advertisement, but also a hint for many market participants. See, Apple has managed to far end of the year go on literally all products - it's iPhone 3Gs, Snow Leopard, the new iPod, line of MacBook Pro, including trinadtsatidyuymovuyu model ... Now we have updated MacMini, MacBook, iMac - even the mouse, and that is new.All these things are either already available or nearly there in retail. Something I can not remember any one company, so carefully, carefully getting ready for Christmas sweet season. Well, let's look at the new items announced yesterday, I promise that, long before the New Year you can read detailed material about each of them.
MacBook/2009
So successful is it that now I have to test is the old MacBook, will compare them. What to say about this laptop? For Apple it's the same golden egg, the cheapest computer in the line, traditional for the last time the price of one thousand dollars remains valid for the updated model. Despite the fact that the company voluntarily or involuntarily positioned the device as a laptop for school children, students use a "MacBook" is not only young people. Milky-white casing of the device like the men and women who believe that Apple may eventually go to drastic changes in style and add other colors. In fact, many would like a black MacBook, or green, or red. Incidentally, I do not quite understand why it was to abandon the black body, such notebooks are still popular in the secondary market, their cost can be much more than the traditional "milk." In any case, Apple is still possible in the future to expand the color gamut, and probably the company will go for it. With time. That's because MacBook evolves not so fast, when compared with the line MacBook Pro, there is a series of upgrades leading to rapid change processors, graphics cards, recently appeared trinadtsatidyuymovy MBP - we all remember that he "grew up" from the MacBook in an aluminum casing, apparently, the experiment did not have so good.So what changed? Changed body, now he's one-piece, polycarbonate is used, we want to believe that this design will not show cracks. Color remained the same, worth noting a slight change in appearance, MacBook became round. Made it is likely to reduce the visual size, real weight of the device is still not very happy - 2,13 kg. For trinadtsatidyuymovogo laptop is decent. But "MacBook" has become thinner, the dimensions are - 2.74 x 33.03 x 23.17 cm still used one large loop in the closed position the display holds the magnet. I think the photographs to assess the look is hardly worth it, that's when the novelty will come to the editor, and then discuss in detail.
One of the main drawbacks is the MacBook display, indistinct color, poor viewing angles, a strange black, more like dark gray. Here and say there is nothing special, inexpensive device for the use of such a decision is justified - in the end, it's a workhorse, not a games station. Well, about the new MacBook display on the company website says otherwise, they say, diagonal 13.3-inch backlit 1280 x 800 pixels, very cool. A look-see, I want to believe that you are using display, similar to the MacBook Pro 13-inch, well, you never know? If the updated model will be a really good display, I shall be very strongly recommend the model to buy. In the meantime, leave this question aside - is not seen to discuss.
I will not now being held at other moments, listed the main one. A thousand dollars is, in general is a very good model - let's see what was on display, look at real time and see what price to put the MacBook in Russia. This issue is most urgent, because if it is at the level of forty thousand, it immediately adds a minus sign. I understand all about the tricks: "And here, in front of the amazed public thousand dollars into a half thousand dollars!" - Then I would recommend to buy the new "MacBook" through gray channels or even in the U.S.. Even the proximity of the holidays is no excuse.
Magic Mouse
Well, it happened on shift sufficiently "powerful" a mouse comes another device. By and large, Magic Mouse - it's passed on to the outside touch pad of any laptop companies who have used, will understand what I mean. The mouse is touch-sensitive area and with the help of friends to the pain of movements you can zoom in, twist up and down, is emulating pressing the right buttons, and so on. With a computer mouse connects via Bluetooth, it is unclear whether all this splendor to work with Windows, will be tested.One thing I can say with certainty right now, Magic Mouse appeared at the right time for the holiday season, many will want something not very expensive, but from Apple. There you are, brand enhancement, with proprietary features. I think, a good thing came out.
iMac/2009
Honestly, I am not a user of iMac is because my house is not even a desktop. Long time sat at a laptop and I like that I can go to any corner of your home and do it with his black deeds. Availability means the iMac desk, chair, corner, and so on. However, looking at the company's new one-piece captive begins to capture the desire to upgrade, especially for models with a diagonal screen of 27 inches. Here you can see the details and specifications, go over the highlights:- Now the iMac computers have become thinner, changed body shape, in my opinion, the better. In the year 2009 in the Apple decided to recall all sorts of circularity in conjunction with the chopped lines, just look at the MacBook, Magic Mouse and "back" of the new iMac.Proceedings of old, aluminum, glass, with color, too, nothing has changed
- Two models, the diagonal display 21.5 and 27 inches, only four versions - different processors, graphics cards, memory. There is also a model for geeks, it's iMac with a 27-inch display, Intel Core i7 processor with clock speeds ranging from 2.8 GHz to 3.46 GHz, 4 GB of RAM, hard drive, 2 TB, the graphics card ATI Radeon HD4850. Not bad. Four-port USB, slot SD. Maximum resolution 27-inch display - 2560 x 1440 pixels, about a matte display can not yet speak, but their appearance is quite possible. By the way, the model with such a display can be used for output from other devices, that is, the computer turns the monitor. Wow.
- Changed the sound system, listen, evaluate, compare.
- Includes - Wireless Keyboard (short), Magic Mouse.
As a result, we received a very pleasant, even candy bars, upgraded the look, shape, encouraged the emergence of a monster with a display of 27 inches. It remains only to look at him with her eyes.
Apple Remote/2009
Has been changed, even such a trifle as a remote control Apple Remote. Was made of plastic, aluminum has become, the button Play / pause is separate, is this remote nineteen dollars. Begin to accumulate. Let me remind you that you can control virtually all devices company, for iPod and iPhone need a special stand.
MacMini
There are changes for the "boxes" have changed processors, there was a server version without an optical drive - Processor 2.53 GHz, 4 GB "of RAM», NVidia GeForce 9400M, two hard drives of 500 GB pre-installed operating system Snow Leopard. As for the "civilian" versions, at the very youngest, for $ 599, used 2.26 GHz processor, 2 GB RAM, 160 GB hard drive, video card is the same - NVidia GeForce 9400M. Older model, for 799 dollars, is equipped with a processor, 2.53 GHz, 4 GB of RAM, hard drive 320 GB Video Card NVidia GeForce 9400M. In appearance, ports and other points of differences from its predecessors do not.
Apple Time Capsule / AirPort Extreme
And finally came the updated arrangements for the network, here it is, apparently, about the appearance of a third antenna in the interior of the body, working on reception and transmission, due to this improved long range, increased speed of data transfer, sit close to the Time Capsule, I believe, is not recommended.Even in companies claim that the speed of the backup using Time Machine has increased by 60 percent, a good indicator. Unfortunately, about the official sales of these things we still are not talking, so it is unlikely you are interested in this information.