Meet FIX - new prepaid-fare MegaFon-Moscow

Rates really new and extremely interesting. "Raisin" in it, only one, but what! For the first time in the history of Russian mobile phone all paid calls are billed only for the fact that the connection time payment does not in principle. Catch grace periods of day or calculate the optimal duration of a call on rates with a "floating" price does not need a minute here. Is not required and thoughtful study "Circuits" for making a difficult decision: whether to pay a few more, but the second from the first minute?

Description Rate downright boring to the obscene: 19 cents per incoming / outgoing numbers on MGTS, 9 cents - all incoming and outgoing mobile phone numbers for federal cellular operators, inbound from MegaFon-Moscow is traditionally free. Start the amount on the balance sheet - $ 1 price of the set - 189 rubles. The other parameters are already familiar to us from other tariffs category "Light." The main parameters of the tariff - below, a detailed description can be viewed on the operator's website. http://www.megafonmoscow.ru/tariffs/plans/fix/about.htm

The new tariff does look generic and suitable for various categories of subscribers. According to marketers MegaFon «FIX» will be especially useful to people whose professional activity is associated with prolonged negotiation or consultation over the phone - doctors, lawyers, private realtors, managers at any level, for teachers. Appreciate the novelty and students - for the opportunity to communicate without the "counter" and not very expensive SMS. Finally, «FIX» - this is quite a suitable solution for all apartments without telephones, a solution that would allow his people even with relatively modest incomes.

Where's the catch?

Surprisingly, even a close study of details of the new tariff, no new pitfalls are not identified. Traditional lights o cons - validity of payments (to pay each month will have), and paid calls to mobile subscribers in the service. And what the market had "total super freebie"? Not exactly. First, the forced "cutoff" after 30 minutes of talk has not been canceled. Secondly, no one has repealed and boring statistics - average overwhelming majority of calls on a cell phone does not exceed three minutes. Anyway, as most of us have to work and do other things rather than just talking on the phone. Someone, of course, will suffer from the inability to pronounce everything till the last possible minute, at first may even sleep at night will not. But the mega-marketers are clearly counting on the sensible majority. It should be noted: in some clinical cases, no one will disturb the operator to use those "technical means of valuation." By the way, remember about popular Olayt, which for 9 cents (for connection to the FIX) can speak for three minutes - how often do we talk on the cell longer?

Prospects

MegaFon-Moscow new prepaid-fare set a bold experiment, it will be interesting to evaluate the results.Suddenly, despite all the calculations of marketing who want to pronounce all that you can be too much? But in any case it must be admitted: FIX is an extremely strong demand in the market, this box is to take and try at least as an experiment - to estimate the full opportunity to speak without thinking about the current moment and dripping cents. Time of occurrence of FIX in the market also chosen wisely: on the nose of September and the termination of a variety of summer discounts, shares with other operators. Non-obvious weakness of the new tariff is that it will inevitably draw it out on some of the potential consumers group TA "Welcome", but nothing can be done about it.