Creating a semi-tariff specifically for a particular audience - a delicate and thankless. Operator has to go to certain discounts and rebates to demonstrate the "exclusivity" deals, while simultaneously he could not make a bad bargain and give to three rubles a product that's already bad dismount the top five. Advertising promotion of this product does not shine as aggressive advertising available "exclusive" leads to a mere mortal irritation and subconscious desire to distance himself from the vendor. So by advertising here may be more harm than good. Respectively, and the audience in such TA is certainly small, and if suddenly be great - there is a clear error of the marketing department (see above). Such narrowly focused "group" rates should rather be seen as a fashion product, once again drawing attention to the brand and nothing more. This is precisely the role of branding in their time was assigned tariff Fashion, which we wrote at length a year ago. Today on TP Fashion few remember: "The Moor has done his job."