Formally, the new tariff plan is displayed instead of the tariff Challenge XL », which rose from 18 December for new connections. But this is not the rate at which costs to grieve, rather clumsy and inarticulate product tarifostroiteley. In fact, the emergence of new TAs due more to other causes, especially the aggressive marketing policy, competition and some price reductions in the cellular market. According to unconfirmed reports, updates contract tariffs in MegaFon planned for late January, but the situation on the market made a move on. Reinventing advertising novelties and inventing something special in the "Challenge MX did not, and did a simple and intuitive contracted rates with reasonable fee, a single price for all local calls, and almost without frills from the" second free minutes ". Nothing revolutionary or superprivlekatelnogo, but the contract line of such a proposal is clearly not enough.