It is no secret that Russian companies are often represented by their managers love to give my services to corporations, businesses, and myself personally, that must be confessed, a greater importance. In the course are beautiful graphics, compelling speech about the growth of production of something, a favorable economic situation in the country. Regarding our mobile operators "bombast" until recently was held solely in pursuit of a subscriber, all tried to score on the phase of the maximum number of users. Gogol's "Dead Souls" anticipated events on the Russian market, some operators began to play in creating a fully virtual users with a single cent counts. The fall of MTS shares on the stock exchange after a very weak third quarter results and expectations of more big losses in the future is not accidental. The company's management was unable to clearly answer the reasons for going to explain the gift of "free" minutes, leading to the prolongation of life SIM-card (alas, no longer a living person). In the near future the company will have an equally unintelligible to explain the reasons resounding failure of the project I-Mode in the Russian market. The event is certainly interesting and worthy of attention at the local level, if not involvement in his company NTT DoCoMo. To this end, the Japanese operator I-Mode is a means of expansion into European markets and the struggle for profits in this very attractive market. Until December 2005 the expansion of NTT DoCoMo in Europe was extremely weak, if the home market of the order of 45.8 million subscribers using i-mode, regardless of the native market of such typed only 3.94 million. You can mention that in such competitive markets as the U.S. and the UK, this service has not attracted any interest at all (from both operators and consumers alike). Since 2001 (the year of launch i-mode in Europe) success is very questionable services, its development is not at a frantic pace, and the initiative lost. For example, the same Vodafone during this period boosted its subscriber base to 147 million users (including all operators, in which the company is involved). This operator is promoting a range of services under the brand Vodafon Live!, They just stand and competing for the i-mode.