Web page mobile operators have traditionally been almost the most visited resources on the network. All thoughtfully examine tariff plans and read the news? Of course not, the reason for the extraordinary popularity - an opportunity to send free SMS-message. It turns out that this seemingly simple service is implemented by different operators in different ways, and in some cases we are faced with surprises.
It is not always material "pulls" on a full-fledged article, and spread across the screen thoughtful arguments to anything. In the news important information quickly get lost, besides, often itself not big news is the continuation of an interesting topic. Below - some interesting developments and innovations "in the life of the operators."
The nearer the beginning of September, the more rumors about new products from Apple. This is natural, logical, familiar, and no one is not surprising. With great composure, we are waiting for the start of this madness, online broadcasts, but our work is not limited to guesswork. Work, you know, and so lacking. For example, already goes to Russia test version of the new operating system Snow Leopard, she goes and cries - so wants to be installed on the MacBook Air, staying in the hands of a stand-alone editor. That will bring us snowy representative of the cat family? If you look at the description, specifications, and nothing seems to be particularly interesting, no ryushechek. True, as in most cases related to Apple, new items initially treated with a light melancholy. Say, you look at the description of the iPhone 3Gs, like anything special. But as soon as you take in hand, already do not want to give back, the changes are, and they, so to speak, time-critical. Seriously affect the service experience. So what are waiting for Snow Leopard, waiting for the presentation and interesting gadgets. In the meantime, let's talk about how and what can diversify its existence owner customary iPhone 3G.
The new rate is, at first glance, a niche product for a fairly narrow group of users. In fact, the audience RED Text can be quite large, since the tariff "tailored" good and suitable for many. Although not without pitfalls. It seems that RED Text opens a new line of segmented offers MTS.
Twentieth day of February, Megafon officially launching its prepaid-fare without expiry dates of payment. Rather, the two rates at the same time: the time frame and without them. Interesting experience of two parallel tariff proposals and unexpected maneuver Moscow MegaFon. But it is possible to estimate a "live" figures is an abstract concept as "terms of payment".
On the specifics of the new tariff plans MGTS we wrote in late January, since then the rates themselves, nothing has changed and is unlikely to change in the foreseeable future. Now we have stayed with you exactly one week out to put his signature in the "correct" the cell and thus to formalize their new relationship with the public telephone network. The payment term "voting" accounts - February 28.
From time to time operators brings to market another offer for a predominantly non-voice communication. Several years ago, such tariff products is limited to providing significant discounts on SMS and were aimed at people with hearing and / or speech. Accordingly, the public sale were missing and a wide range of consumers were unknown. Today the mass market with pleasure "swallow" a rather big portion of such tariffs, but really interesting offers something not many. Maybe operators are no longer needed extra income? In contrast, revenue from VAS (value added services) are necessary and important as ever, but competent account the parameters of such non-voice tariff is non-trivial task. Error in either direction will be very unpleasant for the operator: in one case the rate will be known "stillborn" (ie useless) in the other - will provoke a reduction in income. Most likely, this is why operators are not particularly want to experiment, limited to careful tuning.