Alternative long-distance and "guest" tariffs

A separate group of tariff plans - proposals for visitors. In the Beeline tariff "Welcome" there is a long and "eat off" a decent piece of this market segment, in MegaFon-Moscow fare guest role traditionally played by TA "Single." In MTS, this important market, too, is not left unattended, and after a five-month pause, restart your fare "Guest", now on a permanent basis. Meanwhile, there have been some changes and the fixed market, the company Rostelecom is no longer a kind of monopoly. Of course, IP-telephony has not disappeared, and phone cards are sold on every corner, but it is the subject of a separate discussion. As well as more modern solutions, of which the best known is Skype.

Phone cards are still popular, the main advantages: low price moments, no price "ticket" (bought - a reprimand - emissions) and wide availability. Disadvantages: requires a landline phone (at least payphone) to the cost of a call is added to 0.28 rubles per minute. or a monthly fee of $ 380 rub., to use the phone card is not very convenient (you need to enter a long combination of numbers), no mobility (payphones do not count) and there is no opportunity to call on private number. Therefore, phone cards are not a direct competitor to the guest »SIM-card mobile companies, but rather as parallel worlds with their customers and market niches. A detailed review of the guest of tariffs, we published in late March, but since then there have been some changes, and the comparison table is outdated.

Trim tuning rates clearly visible on the "guest" proposals. To paraphrase a famous saying here "slippers" (popularity and additional incomes) receive "last risen. This year, the last entered this market, MTS, and the updated "guest" looked a little more attractive than competing offerings, attractive just enough to "drag" on part of consumers without obrushivaniya prevailing prices. Rates of other operators began to look less interesting, although to call on Russia MegaFonovsky "One" was still out of competition. But for calls to the CIS countries tariffs Beeline and MTS have now become more tempting, and losing this large group of potential customers MegaFon is clearly not wanted. Presumably, the company analyzed the market situation and made ​​appropriate adjustments, prudently denoting the new fees as a temporary action. It is not clear why the simple analysis of the two figures MegaFon took the same months, but it's a rhetorical question.

What is how much

Enjoying an updated sign. RR 5 instead of 7 in MegaFon-Moscow made only in the second minute, and from a marketing perspective the course is absolutely true: the advertising appeal of almost no effect, and short (2-3 minutes), long-distance calls should be plenty. Obviously, for a long intimate conversations, "visitors to the capital" to buy phone cards with more humane prices. Validity of the shares - up to 31 October inclusive, ie use "One" as a constant business tool for communicating with partners in the CIS countries would not be inappropriate. Although, who knows, may be extended. Change Rate formalized as a free option "CIS Communications for new connections, who purchased the" One "before June 1, 2007 must pay 50 rubles.

* The fares are payment terms, ieaverage rate of flow of funds is desirable at least 1000 rubles for 4 months (an average of 250 rubles per month).

** For the first minute.

"Hot" choice of long distance carrier to PSTN

So we lived to see the opportunity to choose long distance carrier for each call. Now, after a set of the famous "Eight" we'll hear avtopriglashenie enter the code 55 (Rostelecom) or 53 (MTT) and then as usual: the area code plus the phone number for calls to Russia. For international calls will gain 8-10 (as was) to make calls through Rostelecom and 8-58 for calls via MTT. Although in terms of equal competitive opportunities should not leave 08.10 Rostelecom, and make "hot" network selection code after dialing the "tens".

I must say that MTT is too hasty with advertising opportunities. To implement such a choice is necessary to slightly modernize all of Moscow's exchanges, and with this case in no hurry to MGTS. Some time ago, in the depths of MGTS was born the schedule of these works, but the timing is clearly not observed. For example, on my ATC modernization was planned for the period 14 - 25 May, but when this great event has happened - no one can say.

Table with examples of pricing see below. Logical question: do we need all Rostelecom for long distance? In most cases it is not necessary, although long distance calls in some areas at concessional (evening) time through Rostelecom will be a little cheaper. In principle, you can connect to the MTT on an ongoing basis by dialing a local phone 8-800-333-09-90, the term switch - three working days. Advantage - the usual scheme of the set: 8 - city code for intercity and 8 - country code - city code for international calls. But here is whether such a hurry? It is not excluded that the emerging competition will make Rostelecom stir and reduce prices. So it makes sense to use until the "hot" choice of the operator at every call, once such a possibility we are going to sooner or later provide.

Finally, the last obvious observation: the tariffs for domestic long distance and international calls to fixed line networks very often are much higher than rates offered by mobile operators. If before long distance calls from their mobile were profitable only in the framework of a federal network of mobile operator, now Sotovik beginning to offer more competitive rates and calls from mobile to fixed networks in other cities. At the same time there is a trend developing their own corporate networks, at least at the level of large and geographically dispersed enterprises. For a time-distance carrier will still feel comfortable thanks to the tenacious stereotype "from a fixed price," but sooner or later prices will have to reduce long-distance relationship.