Will there be abolished direct numbers in cellular networks? Theoretically, perhaps, but in practice is not very likely. Most likely, the direct number will continue to exist in today's quality of services offered in addition to the mandatory number of DEF-code (the federal number) operator. Dmitry Pleskonos, vice president of VimpelCom and general manager of the Moscow region:
"Private facilities continue to be in high demand, but now we almost have no possibility to sell them. There is a possibility that the line numbering capacity will be transmitted to mobile operators if they have a local license and fixed-line network. On this basis, we are now addressing the issue of obtaining these licenses and build networks. Surrendering it in operation, we can get a direct number capacity, which will not only bring the company significant savings, but also broaden the range of additional opportunities for our customers. "
After the first of July (the introduction of CPP) direct numbers acquired additional value: calls from fixed phones are mobile is still not paid and included in accordance with the new law is not charged. There was a problem of charging extra money from the owners direct numbers, which was finally resolved last fall: Beeline raised the monthly fee by $ 5, and MTS have tried to set a tariff upon entering under the guise of payment for forwarding a call from a direct number to the federal alternate, more information can be found here. Later in the MTS Beeline followed suit and introduced for those wishing additional monthly fee (the "Service TSS, now known as MTS Services").
With the advent of fees for mobile phone calls on the federal, many organizations have tightened their policy on phone calls of employees with office phones, disabling the "eight" on city phones become commonplace. And in this context the direct number - unconditional blessing. On the other hand, the emergence of mandatory federal backup (or rather, now the "main" mobile number), several image-reduced the attractiveness of direct numbers for individual subscribers of MTS and MegaFon. Indeed, if the caller ID of the host side still shows the number of DEF-code, is it worth overpaying? Are not going to explain to everyone the same features of the determinant. In addition, the number of rooms in the city code 499 is growing rapidly, and sooner or later we'll have to get used to dial 11 digits instead of seven.
Another story - the decommissioning of urban numbers beginning with unity. In accordance with the order of the Ministry of Communication "On the approval and enactment of the Russian system and the numbering plan" to the beginning of 2008, these numbers should be replaced by others. The aim - to free capacity for emergency numbers of operational services.How this situation will be "razrulivat" Sotovik - is unclear, but the prospect of forced number change may be an occasion at the same time change the operator or to refuse a direct number at all.
In cellular companies perfectly understand the meaning of all these changes mean for your business and are already active "military operations" by mutual enticement profitable subscribers. Special programs are not advertised, but there are all operators of the Big Three and systematically carried out is not the first month. Tempt the owners direct numbers penny discount is almost useless, so offer something that can actually be interested in: federal number on your network, with the exception of DEF-code fully coincides with the line number of potential "deserter."
How it works
A year ago, the press could meet the indignant comments of representatives of the companies about such "guerrilla" action, now all the operators as it agreed with the unwritten rules is almost "snaps" on the steps of competitors and diligently try to outplay each other on the field. Favorite method - a direct telephone calls of subscribers of a competitor. If previously called and offered to "try connection with delivery of one or two sets of prepaid-courier, now increasingly being targeted offer a complete analog current federal direct number of a competitor. Such actions have repeatedly been seen Beeline, but MTS does not remain in debt: here numbering capacity 919 carefully selected federal counterparts direct numbers Beeline subscribers and those planned to ring round. Unfortunately, not all were felled and the number of connections offered to expensive contracts, but the VIP-section CC MTS almost promised to continue the action with a different numbering capacity.Thoughtfully and in a big way approached this issue in MegaFon-Moscow. Here, potential customers waiting for numbering capacity of 925 and any contract tariffs to choose from. Money for the connection is not taken, on the contrary, give 500 rubles. the account, tactfully explaining compensation cost telephone calls colleagues / friends with a message about changing the code. With the same purpose, activate the personal account package of 500 SMS - that was enough for mass distribution throughout adresbuku. Finally, a curious decision in the form of an automatic toll-free at (+7-800) 200-0130: "Now the dial, please called the phone number with the code 925. Thank you. " Offer to find out more details on the number (+7926) 200-2007, but that's bad luck after all: when you try to call the phone Beeline and MTS, we will hear a cheerful "Wrong number dialed. Our operators love each other, oh and love.
Finally, the microanalysis of how to display information about the caller from another code. Of the five caught at hand handsets from different manufacturers compare four last 7 digits of the entries in the adresbuke and one phone checked the 8 digits. Ie in most cases it responds to the call did not even notice the "proxy" package, although preferable to replace the code with the last digit of "5" (985, 925).